A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today's smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.
This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.
The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that's not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.
Sales & Marketing Alignment: How to Synergize for Success
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
1. Coming
Full-‐Circle:
The
Store
As
The
Center
Of
The
Omnichannel
Shopping
Journey
Presented by
Session sponsored by
2. Follow
this
Webinar
on
Twi1er
#RetailCCS
@ConnectConsumer
@RTouchPoints
#RetailCCS
3. About
CCS
2013
ü 5 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
ü Featuring industry
analysts and consultants
ü Free for Retail executives
Big Data & more
www.retailtouchpoints.com/special-connected-consumer-series-2013
#CCSeries13
5. Xbox
One
Giveaway
Enter to win an Xbox One by attending at least two
sessions from this week’s webinar series!
#RetailCCS
*Visit the contest rules page for more information.
6. About
Retail
TouchPoints
ü Launched in 2007
ü Over 28,000 subscribers
ü To provide executives
with relevant, insightful
content across a variety
of digital medium
#RetailCCS
7. Panelists
Pam Goodfellow
Principal Analyst, Consumer
Insights Director
Prosper Insights & Analytics
David Vitak
Global Business Solutions
Avanade
MODERATOR
#RetailCCS
Alicia Fiorletta
Senior Editor
Retail TouchPoints
Randy Misener
Director, Retail Industry Business
Development
Avanade
52. Kick-off NRF in style by
attending the Opening
Night Reception at the
Marriott Marquis Times
Square
More Modern
More Mobile
More Global
Sunday Jan 12
5:30 – 7:30 pm
Visit Booth # 2703 to
learn more
BIG !deas Session:
Become a Dynamic
Retailer and Make Sure
You’re Ready for What’s
Next
Follow all the action live on
Twitter and Facebook
Monday Jan 13
@msretail
FB.com/MicrosoftforRetail
3:15 – 4:15 pm
53. Help
us
Support
RetailROI
at
NRF
this
year…
Schedule
a
meeBng
with
Avanade
at
NRF
and
aEend
it,
and
Avanade
will
donate
$25
to
RetailROI.
The
Purpose
of
the
Retail
Orphan
IniJaJve
(RetailROI)
is
to
raise
awareness
and
provide
real
soluJons
for
the
more
than
400
million
vulnerable
children
worldwide.
Visit
www.retailroi.org
for
more
informaJon.
To
schedule
a
meeJng,
send
an
email
to
john.a.konczal@avanade.com
with
the
subject
line
NRF
MeeJng
or
visit:
h1p://www.avanade.com/advisor/NRF2014/Pages/naJonal-‐retail-‐federaJon.aspx
to
schedule
on-‐line.
#RetailCCS
54. Q
&A
//
Panelists
Pam Goodfellow
Principal Analyst, Consumer
Insights Director
Prosper Insights & Analytics
David Vitak
Global Business Solutions
Avanade
MODERATOR
#RetailCCS
Alicia Fiorletta
Senior Editor
Retail TouchPoints
Randy Misener
Director, Retail Industry Business
Development
Avanade
55. Xbox
One
Giveaway
Enter to win an Xbox One by attending at least two
sessions from this week’s webinar series!
#RetailCCS
*Visit the contest rules page for more information.
56. Thank
You
For
Joining
Us
The next Connected Consumer Series session…
Delivering
Omnichannel:
From
The
Back-‐End
To
The
Front-‐End
and
Beyond
Tomorrow, 12 PM ET / 9 AM PT
www.retailtouchpoints.com/special-connected-consumer-series-2013
#CCSeries13