A fortnightly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. India Media Monitor
Monitoring industry and company developments in the Indian media and entertainment industries
| Fortnightly newsletter | Issue No. 8, Published 27th July 2009 | Published by Heernet Ventures Limited (heernet.com) | Subscribe at G2Mi.com |
News
Raj Television Network CEO resigns
Just Dial gets funding from Sequoia Capital
Reliance Big Entertainment in production deal with DreamWorks
Colors in No.1 spot with GEC market share of 22%
Nav Bharat Times to launch Nasik Edition
Big FM launches FM station in Shimla
Etisalat DB Telecom seals agreement with Reliance Communications for infrastructure service
Tata Docomo launches GSM services in Andhra Pradesh circle
Reliance Communications launches post-paid GSM services in Madhurai
Idea Cellular and babajobs.com launch job portal
Idea Cellular launches GSM services in Chennai
Data
Share price data
Deal Sheet
Radio audience analysis
Advisory services
Heernet Ventures publishes this newsletter as part of its research coverage of the Indian media industry. You can access more
research on the Indian media industry from our research website at G2Mi.com.
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2. India Media Monitor
News
Media
Navbharat Times to launch Nasik Edition
Raj Television Network CEO resigns
22nd July, 2009
th
24 July, 2009
Hindi language daily news title Navbharat Times will launch
Suresh Iyer has resigned as CEO of Raj TV. Iyer joined Raj a Nasik edition in mid-August. The news title is already
TV in 2008 and previously worked as President of published in 11 cities, including Mumbai, Nagpur and Pune.
Marketing at Pyramid Saimira Group. He has now resigned Earlier this month the company started republishing its Pune
to start his own venture. edition. Navbharat Times is the Times of India Group’s
Hindi language news title.
Just Dial gets funding from Sequoia Capital
Reliance Big Entertainment in production deal with
23rd July, 2009
DreamWorks
Indian telephone and web search service provider Just Dial th
16 July, 2009
has received US$8.2 million in funding from venture capital
firm Sequoia Capital India. Sequoia Capital India is the Big Entertainment, the film entertainment arm of Reliance
Indian investing arm of US private equity firm Sequoia ADA Group, has announced that it has signed a movie
Capital. Just Dial is a local telephone and web-based search production agreement with Steven Spielberg’s
company with an 80% market share in local search in India. DreamWorks. The deal is worth US$825 million, including
a US$325 million investment from Reliance, US$125
million from Walt Disney Company (which will handle
Colors in No.1 spot with GEC market share of 22% movie distribution rights worldwide ex India) and US$375
from banks and financial institutions.
23rd July, 2009
TAM figures put Colors as the most watched channel in
week 29. The channel commanded a 22% share with 308 Idea Cellular and babajobs.com launch job portal
gross rating points. Star Plus and Zee TV were ranked 13th July, 2009
second and third with 293 and 266 GRPs respectively.
Indian cellular operator Idea Cellular and job search portal
Channel GRPs % Share babajobs.com have partnered to launch a job portal for
people working in the informal and household segments.
Colors 308 22% The companies have developed a web solution for job search
Star Plus 293 21% and job postings on mobile phones. The service will be
Zee TV 266 19% available to 47 million Idea subscribers.
Sony 142 11%
NDTV Imagine 138 10%
Star One 51 4% Big FM launches FM station in Shimla
Sab TV 59 4%
10th July, 2009
Source: TAM Media Research data for C&S 4+, HSM, Week 29
Big Fm, Reliance ADA Group’s radio arm, has launched an
FM radio channel in Shimla, the first private FM channel in
Himachal Pradesh. Big FM is now available in 45 Indian
Big FM launches FM station in Shimla cities.
10th July, 2009
Big Fm, Reliance ADA Group’s radio arm, has launched an
FM radio channel in Shimla, the first private FM channel in
Himachal Pradesh. Big FM is now available in 45 Indian
cities.
© Heernet Ventures Limited. All Rights Reserved

3. India Media Monitor
Telecom Idea Cellular launches GSM services in Chennai
10th July, 2009
Etisalat DB Telecom seals agreement with Reliance GSM mobile operator Idea Cellular has announced the
Communications for infrastructure service launch of services in Chennai. With this launch the
23rd July, 2009 company now covers the whole of Southern India (it
launched GSM services in Tamil Nadu last month).
Telecom service provider Etisalat DB Telecom has
announced a 10-year passive infrastructure agreement with Idea Cellular is a telecom subsidiary of Aditya Birla Group.
Reliance Communications whereby Etisalat DB Telecom The company has a pan-India licence to operate telecom
will outsource network infrastructure (including towers) to services and is currently present in 17 circles with 42 million
Reliance. The deal is worth US$2.2 billion over 10 years. mobile subscribers (May 09).
Etisalat DB Telecom is a joint venture between Gulf-based
Etisalat Telecom and Indian telecom service provider Swan
Telecom. The company has licences to provide mobile NTT Docomo to launch wireless information
services in 15 telecom circles in India. Reliance services
Communications is an Indian telecom company and
8th July, 2009
provides CDMA and GSM mobile, wire-line and broadband
services. Japanese telecom services provider NTT Docomo has
announced plans to launch wireless information services in
India. The company will introduce i-channel services to
Tata Docomo launches GSM services in Andhra deliver news and other information to cell phone users. It
Pradesh will launch its services through Tata Teleservices, in which
17th July, 2009 NTT has a 26% equity stake.
Tata Docomo, a joint venture between Indian telecom
operator Tata Teleservices and Japanese telecom operator BSNL launches IPTV services
Docomo, has announced the launch of GSM services in nd
2 July, 2009
Andhra Pradesh. The company launched services in the
Karnataka circle earlier this month. Tata Teleservices BSNL, an Indian public sector telecom operator, has
currently offers CDMA mobile services under the Tata launched IPTV services in Ahmedabad under the MyWay
Indicom brand and has approximately 36.4 million brand in partnership with Smart Digivision. The services
subscribers (May 09). can be accessed via broadband, fixed line or set-top box and
offer videos, games, music, chat and travel.
Reliance Communications launches post-paid
GSM services in Madhurai
th
Reliance Mobile in agreement with BBC for mobile
17 July, 2009 content
Indian telecom service provider Reliance Communications
26th June, 2009
has announced the launch of post-paid GSM services in
Madurai, Tamil Nadu. Indian telecom player Reliance Mobile has announced a tie-
up with BBC World Services for live audio services. The
partnership will offer Reliance mobile users access to BBC
World Service Radio on handsets using Rworld.
© Heernet Ventures Limited. All Rights Reserved

4. India Media Monitor
Information and analysis on the
global media industry
We publish a wide range of reports and market data on the global media industry. Details on the publications can be viewed
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© Heernet Ventures Limited. All Rights Reserved

5. India Media Monitor
Share Price Data
Company name Reuters Code Bloomberg Currency Current price % Change
Code
1 mth 6 mth 12 mth
Diversified Media
Adlabs Films ADLF.BO ADLF:IN INR 346.05 -2.08% 112.04% -31.88%
UTV Software Communications UTVS.BO UTV:IN INR 404.00 11.17% 57.44% -46.95%
Broadcasting
Balaji Telefilms BLTE.BO BLJT:IN INR 48.35 15.62% -8.25% -72.35%
Entertainment Network India ENIL.BO ENIL:IN INR 196.00 10.11% 27.27% -37.02%
ETC Network ETNT.NS ETCN:IN INR 108.35 6.23% 59.34% -34.98%
IBN Broadcast IBN.NS IBN18:IN INR 112.40 16.48% 38.77% 4.07%
NDTV NDTV.BO NDTV:IN INR 134.05 -2.86 55.24% -66.33%
Sun TV SUTV.BO SUNTV:IN INR 244.55 4.49% 61.42% -13.89%
TV Today Network TVTO.NS TVTN:IN INR 90.95 2.65% 34.84% -2.83%
Zee Entertainment ZEE.NS Z:IN INR 184.25 9.67% 88.39% -11.84%
Zee News ZEEN.NS ZEE:IN INR 41.15 5.24% 27.01% -13.73%
Publishing
Deccan Chronicle DCHL.BO DECH:IN INR 89.40 17.86% 127.77% -24.81%
Mid Day Multimedia MIDD.BO MIDM:IN INR 17.05 -5.28% 45.11% -31.80%
Navneet Publication NAVN.BO NPI:IN INR 83.70 21.75% 108.99% 19.57%
HT Media HTML.BO HTML:IN INR 107.35 15.12% 116.43% -5.71%
Jagran Prakashan JAGP.BO JAGP:IN INR 88.15 13.74% 75.95% 37.20%
Entertainment
K Sera Sera Productions KSER.BO GPM:IN INR 14.70 13.08% -18.33% -29.83%
Mukta Arts MUKR.BO MUKR:IN INR 62.65 27.86% 25.30% -29.05%
Prime Focus PRFO.BO PRIF:IN INR 177.00 2.25% 63.89% -61.10%
Pritish Nandy Communications PNCL.BO PRTN:IN INR 22.30 -2.62% 31.56% -43.11%
Pyramid Saimira Theatre Limited PYSA.BO PSTL.IN INR 28.55 14.20% 20.72% -81.91%
Crest Animation CRCO.BO CRSA:IN INR 21.65 -22.12% -2.91% -50.80%
PVR Limited PVRL.BO PVRL:IN INR 105.55 4.40% 9.95% -40.70%
Internet
Info Edge INED.BO INED:IN INR 631.85 -1.27% 40.41% -26.95%
Northgate Technologies NOTC.BO NORT:IN INR 46.55 19.36% 4.14% -84.60%
as on 24/07/09
© Heernet Ventures Limited. All Rights Reserved

6. India Media Monitor
Deal Sheet
A summary of key deals and joint ventures.
Date Sub Sector Investor Investee Terms Details
July-09 Directory Sequoia Capital Just Dial US$8.2 million Just Dial is a local telephone and web-based search service
provider. Sequoia Capital is a US venture capital firm.
July-09 Newspaper Independent News & Jagran 7.30% stake Independent News & Media is a newspaper publisher based
Media Prakashan for INR1.51 in Ireland. The company publishes more than 200
billion newspaper and magazine titles worldwide.
Jagran Prakashan is an Indian newspaper publisher.
July-09 Value-added IMImobile Mobytec 100% stake IMImobile is an Indian value-added services provider.
services
Mobytec is a mobile data backup and sharing services
provider.
Jun-09 Education Pearson PLC Educomp 50% stake in Pearson PLC, based in the UK, is a textbook publisher.
Solutions Ltd Educomp and Educomp operates Indian vocational training centres and
and Tutorvista 17.5% stake in Tutovista is a Bangalore-based online tutoring company.
Tutorvista for
US$30 million
Jun-09 Telecommuni C Sivasankaran S Tel 51% stake for S Tel is an Indian telecommunications company that
cation INR11.5 billion provides services in Eastern and Northern states. C
Sivasankaran is a prominent investor.
May-09 Value-added Geodesic Ltd Interactive 100% stake Geodesic Ltd is a communications and entertainment
services Networks Inc solutions provider. Interactive Networks Inc is a value-
added services provider in South America.
May-09 Advertising Ybrant Digital Dream Ad n.a. Ybrant Digital is an e-marketing company. Dream Ad is an
Argentina-based ad network.
May-09 Television Zee Entertainment Resource 40% stake for Zee Entertainment Enterprise Ltd is an entertainment
Enterprise Ltd Software US$56 million company.
Limited
May-09 Telecommuni Sahara Group S Tel 11.7% stake S Tel is a Chennai-based telecom operator. Sahara Group
cation is an entertainment conglomerate.
Apr-09 Advertising Future Group Dhar & Hoon 60% stake Future Group is a major retailer in India. Dhar & Hoon is a
mid-sized advertising company.
Apr-09 Television Oman Investment Fund Neo Sports INR2.58 billion Oman Investment is an Oman-based venture capital
(Oman) and 3i Broadcasting company and 3i is a Mauritius-based investment company.
(Mauritius) Neo Sports is owned by Zenith, a sports subsidiary of
Nimbus Communication Ltd.
Apr-09 Outdoor Hype Integracomm Pvt Asawari n.a Hype Integracomm Ltd is a Mumbai-based advertising
advertising Ltd (India) Publicity company. Asawari Publicity is a Pune-based outdoor
advertising company.
© Heernet Ventures Limited. All Rights Reserved

7. India Media Monitor
Data
Radio audience share analysis
Audience share data from Week 26 (2009)
Mumbai Delhi
Channel Broadcaster % Share Channel Broadcaster % Share
Red Fm Sun TV, NDTV, Value Labs 16.1% Radio Mirchi ENIL 25.2%
Fever FM HT Music 13.2% Fever FM HT Music 17.3%
Radio Mirchi ENIL 18.2% AIR FM Gold All India Radio 16.2%
AIR FM Gold All India Radio 11.6% Radio City Music Broadcast Private Ltd 8.6%
Big FM Adlabs Radio 13.2% Red FM Sun TV, NDTV, Value Labs 8.8%
Radio City Music Broadcast Private Ltd 10.0% Radio One Mid-Day Multimedia 6.6%
Radio One Mid-Day Multimedia 7.1% Big FM Adlabs Radio 7.3%
AIR FM Rainbow All India Radio 4.9% Meow FM Radio Today Broadcasting Ltd 2.8%
Akashvani All India Radio 1.4% Hit FM Clear Media 2.6%
Meow FM Radio Today Broadcasting Ltd 2.3% AIR FM Rainbow All India Radio 2.9%
Vividh Bharti All India Radio 1.8% Vividh Bharti All India Radio 2.4%
Akashvani All India Radio 0.2%
Bengaluru Kolkata
Channel Broadcaster % Share Channel Broadcaster % Share
Big FM Adlabs Radio 17.30% Radio Mirchi ENIL 19.10%
Radio Mirchi ENIL 20.10% Big FM Adlabs Radio 15.30%
Radio One Mid-Day Multimedia 7.90% Friends FM Ananda offset 12.40%
AIR FM Rainbow All India Radio 11.00% Amaar FM Hitz fm 10.90%
Fever FM HT Music 13.70% Red FM Sun TV, NDTV, Value Labs 8.90%
Radio City Music Broadcast Private Ltd 12.20% Fever FM HT Music 7.20%
S FM Udaya TV 8.80% Radio One Mid-Day Multimedia 6.40%
Radio Indigo India Radio Ventures 3.60% Meow FM Radio Today Broadcasting Ltd 6.50%
Vividh Bharti All India Radio 4.40% AIR FM Rainbow All India Radio 4.60%
Gyan Vani All India Radio 0.40% AIR FM Gold All India Radio 3.50%
Akashvani All India Radio 0.50% Akashvani All India Radio 2.40%
Power FM India fm 1.80%
Vividh Bharti All India Radio 0.90%
© Heernet Ventures Limited. All Rights Reserved

8. India Media Monitor
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