History Puma today Products segments Chair person Management phases Promotional strategy Financial statement SWOT analysis Competitors Mission statement Draw backs conclusion

3. • History contents
• Puma today
• Products segments
• Chair person
• Management phases
• Promotional strategy
• Financial statement
• SWOT analysis
• Competitors
• Mission statement
• Draw backs
• conclusion

4. history
• Dassler brothers in the year 1924 started
Gebrüder Dassler Schuhfabrik (Dassler
Brothers Shoe Factory).
• In 1948, the brothers split their business,
Adolf called his firm Adidas after his nick
name; Rudolf called his new firm Ruda - from
Rudolph Dassler.
• Rudolf's company changed its name to Puma
Schuhfabrik Rudolf Dassler in 1948, and
became a public company in 1986

5. Puma today
• Present day
• Puma AG has approximately 7,742 employees
and distributes its products in more than 80
countries.
• CEO and Chairman Jochen Zeitz since 1993.
• Puma is the main producer of enthusiast driving
shoes and race suits.
• They are the prime producer in both Formula One
and NASCAR especially.
• It is the official sponsor for FIFA world cup
• Puma has partnership with FERRARI and BMW

6. HEAD QUATERS
Herzogenaurach GERMANY

7. Puma products segment
Foot wear
Custom Made Shoes, Sports Shoes,
Fancy Shoes
Apparels
T Shirts, Tracks, Boxers
Accessories
Gloves, Helmets Water Bottles

8. Chairperson puma
• Jochen zeitz is the CEO of puma since
1993
• Under his management puma profit has
increased a lot
• The company also manufactured goods
for non commercial sports
• Sports apparels and accessories were
introduced .
• The countries of operation has increased
to 80 countries

9. Phases in management
Phase I
• PUMA’s long-term corporate development plan starts
whereby the aim is to restructure the company and establish
a solid financial footing.
• PUMA registers a profit for the first time since its IPO in 1986.
• PUMA presents its PUMA CELL technology, the first foam-
free midsole.
Phase II
• PUMA’s long-term development plan starts. Its aim is to
reposition the brand through investment in marketing and
product development
• PUMA and Jil Sander jointly launch a footwear collection.
• PUMA launches www.puma.com, featuring regional e-
commerce

10. Phases in management
cont…
Phase III
• Phase III aims to further explore the potential of the
brand by generating desirable and profitable growth .
• PUMA signs on as the official supplier of apparel and
footwear to the FIA World Rally Championship, WRC.
• PUMA launches 4s o m e , a new European cross
training event for women.
• PUMA AG and the Mild Seven Renault F1 Team sign
a multi-year contract.
• PUMA becomes the official supplier of racing shoes
to Michael Schumacher

11. Phases in management
cont…
Phase IV
• PUMA launches Phase IV of its long-term oriented
business plan. In Phase IV, Company Expansion,
PUMA has the long-term mission of becoming the
most desirable Sportlifestyle company.
• PUMA launches its new Golf collection.
• PUMA and Ducati, the world’s premier motorcycle
manufacturer and one of the top Moto GP teams
announce a new cooperation.
• PUMA appoints Hussein Chalayan, global designer,
artist and film maker, as the Creative Director for
PUMA, responsible for designing, creating and
developing the sport fashion collections of the brand

12. Puma’s promotional strategy
• Puma sponsors many national football teams
• It has also sponsored and created the
clothing for several noted professional
football clubs
• It also sponsors Football players
• It also sponsors the following cricketers
• Puma supply equipment to four National
Rugby League Teams

13. Financial results
• The last three years financial results of
puma

14. Swot analysis
Strengths opportunities
Experience in R & D Fitness hype
Branding Technology
Management and international Acquisitions and sponsorships
strategy
weakness threats
Less sports segments Actual economic situation
Low financial resources compared to High competition and imitation of
rivals products

15. Puma competitors

16. Puma’s competitors

17. Mission statement
To be the world most desired brand in
sports wear

18. Drawback of puma
• Very low brand awarness
• Market share is low
• Advertising is very low
• No penetration into the market

20. THANK YOU