2. Ford Partner of Sensation Celebrate Life
2010

3. Goal Ford Fiësta
Building a young, dynamic and aspirational brand by
reaching Young Urban Professionals via the Sensation
Marketing Platform

4. Ford
Pre Event
Limited Ford Fiësta Sensation Edition

5. Ford
Pre Event
Limited Ford Fiësta Sensation Edition
• Producing a limited edition of the Ford Fiësta;
‘the Ford Fiësta Sensation edition’, with white
bodywork, luxury white / metallic interior and great
soundsystem
• Communication/media via ABL & BTL campaign
• Limited edition included tickets to Sensation, special
welcome and drink, ArenA card, free parking and present
afterwards

6. Ford
Pre Event
Limited Ford Fiësta Sensation Edition

7. Ford
Pre Event
Limited Ford Fiësta Sensation Edition
• On the 27th of March the ticket sales started only via
sensation.com, Ford was one of the 5 partners who could show
a banner during the process of buying a ticket

8. Ford
Pre Event
Sensation Newsletter

9. Television
Ford campaign with music from Sander van Doorn and integrated images
from Sensation show

10. Ford
Media exposure Ford at sensation.com

11. Ford
Outdoor campaign from Ford

12. Ford
Print Online

13. Ford
2 Official Transfer Ford cars for the artists and DJs

14. Ford

15. Ford
Event - Brand activation
Parking & Hospitality entrance
- Special welcome at ID&T Headquarters
(next to the Amsterdam ArenA)
- Beautiful decorations
- Welcome drink with bubbles
- Glamorous picture for ‘canvas’

16. Ford

17. Ford
Event - Brand Activation
Party pics exclusive for Ford
• Special Mobile Photo team during the night
• 6.000 pics were taken
• downloadable at a special Ford/Sensation website and also
handed out during the night

18. Ford

19. Ford
Results research Sensation
Target group 2010

20. Ford
Results research Sensation

21. Ford
Results research Sensation

22. Ford
Results research Sensation

23. Ford
Results research Sensation

24. Ford
Aantrekkelijkheid automerken
Basis: Allen - in gemiddelde
© 2010 - Ruigrok | NetPanel
Results research Sensation
5
4,3
4,0
4 3,8
3,5
3,4
3,1
3
2,8 2,7 2,7
2,4 2,4
2,3 2,2 2,2
2,0
1,9
2 1,8
1
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25. Ford
Aantrekkelijkheid automerken
Basis: Allen - in gemiddelde
© 2010 - Ruigrok | NetPanel
Results research Sensation
5
4,3
4,0
4 3,8
3,5
3,4
3,1
3
2,8 2,7 2,7
2,4 2,4
2,3 2,2 2,2
2,0
1,9
2 1,8
1
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