1. Unlocking Creativity
New Marketing Opportunities with Music
TALK ABOUT US USING THE EVENT
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2. What we’re here to talk about…
• Today, finding marketing partners that align
with your brand is a challenge
• To develop quality opportunities for creative
audiences is even harder
• Converse + Indaba Media brought Converse
Rubber Tracks studio online. Communities and
fans now come together for creative, social,
quality opportunities
Hear How
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3. Introductions
• Moderator
– Kate Pokorny, Pluck PR (@katepokorny)
• Panelists
– Geoff Cottrill, CMO, Converse Inc. (@RubberTracksNYC)
– Sean Rosenberg, SVP, Indaba Media (@IndabaMusic)
– Lauren Zettler, Vocalist, I Am Lightyear (@IAmLightyear)
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4. Converse “In The Mix”
• Extend content investment
through remix
• Develop emerging artist
through fan engagement
• Activate new content
• Reach new audience
through social sharing
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5. Interactive Marketing
How have traditional marketing
partnerships been modernized with digital
integration?
•Anecdotes
•Trends
•Measurement
•Benefits
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6. Artist Marketing
What are the newest opportunities and
challenges for artists online?
•Discovery
•Awareness
•Participation
•Curation
•Evolving influencers
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7. Brand Benefits
Why do brands get involved in music?
•Partner alignment
•Audience affinity
•Business goals
•Closer to content
•New music platforms
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8. What’s Next?
• Music: changes for brands
• Artists: ways to get their break
• Fans: consumption evolution
Q&A
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