Presentation on Two Pillars: Data & Communication. Presented at Alumni Relations Conference held at ISB, Mohali [India] on 29th March, 2014. Visit: www.alumnirelationsconference.in

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Two Pillars of Alumni Relations:
Data & Communication
Session Delivery: Mr. Deepit Gupta, Ms. Liza Boffen

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Data
It’s not important who you know, it’s about what you know about who you know!
Alumni data is the core of any alumni office
Basis to
reach out
Means to
engagement
Data
analytics
Value
creation
Importance of Alumni data

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Question: What all data do you
track of your alumni?
Data

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Type of data that you should track:
Contact
Information
Professional
Information
College
Information
Data

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Mode Do’s of Data Management Don'ts of Data Management
Phone calls Weekends or post working hours Don’t push for information
Emails Short, concise & personalized
emails
Avoid multiple emails
Social media Use LinkedIn effectively Don’t spam groups
Website Link on home page always Don’t share alumni
information
Chapters Encourage alumni ambassadors Don’t simply count on this
method
Referrals Keep minimum target of 5 Don’t rely solely on
spreadsheets
Data

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How is Data being stored?
• Excel sheets
• Homegrown automated system
• 3rd party software for database management
Are any institutes using their own system or 3rd
party software?
Data

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Data
Database Softwares

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Activity

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Divide yourselves into groups of 3
Share your story with fellow delegates
Question: Once data is gathered, how do you use
data?
(Focus on different avenues of utilizing data)
Activity

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Utilizing your Data
Scenario
- Rahul is an alumni of XYZ College (15 year old college)
- He has done his Biotech Engg
- He graduated from the initial batch of the college
- He has set up his industry in Biotech locally.
What does a college do in such a case?
Data

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Utilizing your Data
Scenario
- You have an alumni database of 4000 (<50% of total)
- You see a dip in the number of students applying to your
college or the growth is not appreciable
What does a college do in such a case?
Data

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Data Analytics
- Assign task of data analytics to a team
- From the calendar of activities made, know how alumni
can be engaged
- Start filtering out alumni on the basis of industry, past
colleges, location, past giving behavior
Data

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Set up
monthly
meetings with
faculty for
data
utilization
Study trends
of alumni
giving back
through data
Placement
boost –
Identify
alumni across
industries
Bring alumni
of common
interests
together
Data
Utilizing Your Data

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Communication to/with alumni
How
When
What

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About Alma mater About Alumni About Alumni Office
College
achievements/rankings
Achievements of fellow
alumni
Vision & Mission,
Logo
College events Chapter events Events
Student laurels Alumni stories Career openings
Membership
Giving Back
All other alumni initiatives
What to Communicate?

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When to Communicate?

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When to Communicate?

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How to Communicate?
Website
Social
media
NewsletterMagazine
Emails

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University of Oxford Alumni
Website

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ISB Newsletter

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Annual Magazine of
UIET Alumni

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Thank You!