FullSIX Group : Who We are ? 04/13

ABOUT FULLSIX GROUP
// MARKETING HAS CHANGED
April 2013

AGENDA
1. FullSIX group in a few words

2. Vision, mission and services

3. Clients, projects and awards

4. Talents, organization and tools

© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 2

1- FullSIX Group in a few words

www.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 without written+(33)1 49 68 73 73
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion 68 73 00 – F: authorisation //page

OUR MARKET VISION
// Synchronized Marketing

The world has radically changed
over the last 10 years,
and it is just the beginning.

Brands need a new generation of
agencies to understand and
get the most out of change.

The FullSIX Group is the leading
European alternative marketing
communications group.

We are a Digital Native,
full service agency who delivers
synchronized marketing
for greater ROI

sur # Le Marketing

En savoir plus

synchronisé

WHO WE ARE
// In few seconds

http://youtu.be/m_DLwarH_7U


WHO WE ARE
// A full service marketing group with a digital DNA

We believe that the digital age requires a new generation of full service agencies.
- Digital (the real mass media) has deeply changed consumers
- All channels and screens turning digital & interactive
- A new marketing culture : measurability and agility
- True integration of business, marketing, creative and technology

We work for blue chip clients who want sense & synchronization for greater ROI impact.
- Digital at the strategic core, not an additional channel
- Fact and data based strategic planning for more sense
- Synchronization with consumers through results and data
- Making innovation simple for our clients

We deliver results by innovation on all business and marketing objectives.
- Brand building and marketing strategies for the digital age
- Advertising, content, media, and acquisition
- Social, relationship, digital and mobile marketing
- eCommerce, websites, platforms and applications
- Tracking, measurement, data and insights


WHO WE ARE
// In a few facts

Moscow
FACTS :
London
18 agencies in 11 countries
1000 people in the world.
Turnover: 100 m €
Paris
New York Poznan
AWARDS :
Effies ..........1 gold, effectiveness, LG
Lisbon W3 Awards...3 golds & 3 silvers, Sprite
Berlin
Eurobest. ...1 gold, integrated, Orange
Milano IAB ...........1 silver, innovation, Diesel
Lions….Shortlist, special event, adidas
Madrid Webbys. 1 International campaign, EST
Shanghai
São Paulo
THE MORE ATTRACTIVE DIGITAL AGENCIES
1.FullSIX 4. Nurun
2.Duke 5. Publicis
3.Digitas 6. Isobar
Limelight 2011/12

© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page

THE AGENCY LANDSCAPE HAS CHANGED
// A market-leading reputation in digital and beyond


2- Vision, mission et services

www.fullsix.com 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73
//page
www.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 without written+(33)1 49 68 73 73
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion 68 73 00 – F: authorisation

OUR VISION
// The world has changed

• Consumption fragmentation
THE DIGITAL AGE HAS
• Media fragmentation
TRIGGERED DEEP • Query based consumer mindset
CONSUMER CHANGES, • Value for money
• Social networks
• Mistrust vs advertising
• Online the leading mass media
BUT ALSO • Traditional media turning digital
MEDIA CHANGES • Media snacking & multi tasking
OFF SUCH MAGNITUDE,
• Behavioral capabilities
• “Cloud tracking” of cross media performance
• Consumer participation at all levels
• Engage with authenticity
THAT BRANDS MUST
• Consumer centric cross channel thinking
CHANGE TO WIN AND
• Fact and data based daily synchronization
PERFORM. • Behavioral & consumer data marketing
• Measurability and agility
• ROI planning and measurement


THE REAL DIGITAL DIVIDE
// Consumers change faster than brands

@


OUR VISION
// Marketing has changed

New channels to The big data
reach consumers revolution

New forms of The agile
content for brands revolution

More relevance, less frequency
SYNCHRONIZED MARKETING


AN ALTERNATIVE MODEL

IMAGINE THAT…
… instead of spending 90 on frequency (media
100 repetition) + 10 on thinking and creative, a brand
can achieve the same results by spending more
on relevance (30 : thinking, creative and data) and
therefore needing less frequency (40 : media).
70
HOW DO WE ACHIEVE THAT ?
FREQUENCY
• by upgrading your brand for the Digital Age with
(90) FREQUENCY Social and Experience guidelines
(40)
• by using available data to build 3D profiles
based on consumer value, likes & connections
• by building agile, integrated concepts that can
leverage consumer likes on all channels
RELEVANCE
(30) • by building zero activation cost brand assets
RELEVANCE such as databases, websites, apps and fan bases
(10)
• by constantly synchronizing all your actions
with consumer and market response


OUR VISION
// Marketing has changed

SENSE SYNCHRONISATION

Fact and data based strategic Tools and teams to daily
planning to help brands to SYNCHRONIZE
DO vs. DECLARE all actions with consumer /
market data and reality

AUTHENTICITY MORE MEASURE
IS WHAT ENGAGES RELEVANCE PERFORMANCE
CONSUMERS IN THE LESS FOR CONSTANT
DIGITAL AGE FREQUENCY OPTIMIZATION


OUR EXPERTISE
// Managing integrated consumer journeys

ADVERTISING & MEDIA
TV / Press / @TV / @ISA / Display / Search / Social / Affiliation…

EXTENDED CONSUMER EXPERIENCE (SENSE)

Products / Services / Commerce / Content

RELATIONSHIPS
Clients / Prospects / Likers / Ambassadors


OUR SERVICE OFFER
// Full marketing services with a digital DNA

• Synchronized marketing strategy
• Integrated advertising

• Strategic planning, brand platforms 2.0
• Online advertising and media

• Social strategy
• Social marketing, content and events

• Digital strategy
• Performance media – acquisition & search

VISION & BRANDING
STRATEGY & MEDIA

ACQUISITION CUSTOMER
& SALES VALUE

• eCommerce, mobile & web development • Consumer research
• Relationship marketing, CRM & eCRM • Consumer intelligence & customer
• Technology, platforms and applications clustering
• Mobile and shopper marketing • Analytics, data & performance
• eReputation tracking and analysis


3- Clients, cases and awards

//page 17

OUR CLIENTS
// In few seconds
http://youtu.be/IpmE6hMBJZs


OUR TOP CLIENTS
// Privileged to work for some of the world’s best businesses & brands


OUR CLIENTS (continued)
// Privileged to work for some of the world’s best businesses & brands


WHAT WE DO
// Best of 2012

http://youtu.be/bOhRMzqcano


WHAT WE DO
// Our expertises in action
http://www.youtube.com/watch?v=SGy0Rj_poJM


STRATEGY CONSULTANCY

Branding and multi channel campaigns Branding and launch of new brand. Worldwide Synchronized
Integrated Communication Integrated Communication Marketing Platform

Full digital rebranding & repositioning, 27 Since 2010, dedicated quarterly digital training 2012- 2015 global assignment for the Worldwide
websites, 14 different languages. Now program for the Pernod ricard Group Top Digital strategy of the Parker Waterman Group
accounts for 20% of total worldwide sales international Marketing Managers & CEOs

23

CRM

Complete reset of the retailer CRM model through Lead online optimisation & retention across Datamining and client clustering
Sync Marketing. -20% budget, +8% sales the core £750m Retail & GM business to define a loyalty model

2 year relationship program to co-create a Personalized 1to1 waiting program (post- Development of first CRM strategy for DFS,
cinema movie with Luc Besson. order until vacation day). Strong impact. including unifying & cleansing new central database

24

ECOMMERCE AND GLOBAL WEBSITES

Multi-award winning redesign. Doubling the 6 years online presence taken over in 9 months. Became #1 touchpoint on Spanish clients.
size of the online business in 18 months Simultaneous redeployment of 15 sites High complexity IT integration

Built and launched what became the Rebuild of the entire Waitrose e-commerce Optimization of the purchase funnel for the
largest online DIY retailer in Portugal platform (UX, Design, content strategy) with global Air France e-commerce platform
+20% turnover increase after the 1st month


ECOMMERCE AND GLOBAL WEBSITES

Centre-piece campaign supporting their Full services approach since 2004 for the Full services integration for the FRAM
largest ever sponsorship of the Olympics leading online mobile phone boutique (fr) e-commerce platform

Full services integration for the new Redesign of the the new PMU.fr gambling 27 websites, 14 different languages. Now
TaxisG7/Wecab offering platform accounts for 20% of total worldwide sales


ONLINE MEDIA, SEARCH AND ACQUISITION

Online acquisition campaigns & social Online media planning and buying for drive Online acquisition for Cetelem Portugal.
campaigns for Eurostar. to store purposes. Live Brand Model.

Online acquisition for credit cards SEO/SEA global approach & deployment in “SFR Business Team” SEA and SEO
since 2005 11 countries. 25% SEA saving in 6 month. management. EFFIE Award.


SOCIAL MEDIA MANAGEMENT

From 80k to +7 millions adidas football +2.5m viewers of this one-year reality show. Complete Social media guidelines developed
fans. Daily community management. 1st ever integration of Facebook in YouTube. for the Kraft organisation. First of its kind.

Olympic Games digital activation for the Creation of unique E-boutique store. First Early trendsetting presence on Pinterest
whole SKY network in Italia F-commerce site developed for P&G. for Hairstyling. Try vs Plan Approach.


MOBILE & MOBILE APPS

Boosted consumption frequency through a Connected TV social application to share Increased POP sales & consumer engagement
sports training, tracking & coaching app. your emotions while watching soccer on TV. with QR codes on bottle neck tags

Sales team iPad application (Rollout Q4 ’12) Everyday utility app for fashionistas : Dior Geolocalized gaming platform created by our
Centerpiece of Renault New Retail Approach. Addict iPad Agenda. Av. usage 4 time/day FullBooster incubator. 15 min per session.

29

ADVERTISING

TV & CINEMA National Collect Campaign TV, @TV & Social Game TV, BILLBOARDS, RADIO Launch Campaign

TV, @TV & BILLBOARDS Campaign METRO BUZZ EVENT RADIO & BILLBOARDS Campaign


AWARDS
// Selection of our recent awards

Lions | Grand Prix | Effies | W3 Awards | Eurobest | IAB | Webbys

SHORTLIST GRAND PRIX GRAND PRIX GRAND PRIX SILVER
Cannes Lions Festival Prix Stratégies du Sport EFFIE Prix Stratégies du Design Eurobest
Outdoor special event Integrated campaign Integrated campaign Digital Campaign FMCG
"Adidas is all in" "Adidas is all in" SFR Business Eurostar Sagres Chocolate Website

GRAND PRIX GRAND PRIX GOLD BRONZE Nomination SXSW Web
Cristal Festival Prix Stratégies du Mobile EFFIE EFFIE Awards
Food & Beverage iPhone/iPad Application LG corporate branding Social media Mobile campaign
« Green Eyed World » Sprite Lemonde.fr campaign strategy TMN PleaseFixTheiPhone

Award Category Entity
Relationship Marketing Agency of the Year 2012 Prémios Neurónios FULLSIX Portugal
Independent Interactive Agency of the Year 2011 Agency of the year Awards FULLSIX France
Digital Agency of the Year 2011 Premios Sapo Grand Union Portugal
Interactive and Digital Media Agency of the Year 2011 Clube Criativos Portugal FULLSIX Portugal
Independent Communication Group of the Year 2009 Agencies of the year Awards FULLSIX Group
Digital Agency of the Year 2009 Meios e Publicidade FULLSIX Portugal
Digital Agency of the Year 2008 Meios e Publicidade FULLSIX Portugal
Digital Agency of the Year 2008 Sapo Awards FULLSIX Portugal
Interactive Communication Agency of the Year 2004 Agencies of the year Awards FULLSIX France
Best Multimedia Agency of the Year 1999 Agencies of the year Awards Grey interactive


AWARDS
// Focus France 2012

Win Award Category Client

PRIX Grand Prix Stratégies du Digital Integrated Campaign Adidas is all in

BRONZE TOP COM Corporate Design Web Design SFR.com

PRIX E-marketing Awards Acquisition Strategy Monoprix

PRIX Prix des Agences de l’année 2011 Independent interactive Agency Fullsix agence de l’année

GOLD Trophées LSA de innovation Industrial communication Samsonite

GRAND PRIX Grand Prix stratégies du Sport All categories Adidas is all in

PRIX Grand Prix stratégies du Sport Global Campaign Adidas is all in

PRIX Grand Prix stratégies du Sport Event Operations Adidas is all in

SILVER EFFIE Fashion / accessories / luxury Samsonite Cosmolite

GOLD TOP COM Consumer Relationship Marketing Monoprix sur Facebook

SILVER TOP COM Consumer Event website DOP «adopte un déchet»

PRIX Grand Prix stratégies du design Corporate Website SFR.COM

GOLD US International Film & Video Festival Film & Video Adidas «is all in»

PRIX Trophées Marketing Magazine Relationship Marketing LCL «Open crémaillère»

PRIX Trophées Marketing Magazine Communication Strategy Eurostar «London Virus»

BRONZE Grand Prix Top Com Relational B to B Marketing SNCF «Voyagez Léger»

MENTION Grand Prix Stratégies du Marketing Client Relationships on social networks Monoprix

PRIX Grand Prix Stratégies du Marketing Client Viral Clients Operation LCL «Open Crémaillère»


4- Talents, Organization & Tools


A HISTORY OF ORGANIC GROWTH
// Led by entrepreneurs and clients trust

2005 2011
1 Marco Tinelli / President Group (1998)
Marge Brut Marge Brut
2 Yann Doussot / CEO Ekino (1998) €20m €50m 12
11
3 Philippe Mihelic / France CCO (1998)
4 Jérôme Toucheboeuf / CEO FullSIX Retail (1998) 2012
eKino Pologne
5 Jean-Guy Saulou / CEO FullSIX (2000)
6 Filipa Caldeira / CEO FullSIX Iberia (2001) 2010 14
Acquisition de Grand Union,
7 Antoine de Lasteyrie / CEO 6:AM (2001) Changement de nom pour Six&co
Lancement de Grand Union, 10
8 Jérôme Giraud / Group CFO (2008) & eKino
9 Matt Nicholls / Rob Forshaw / CEO Grand Union UK (2010)
10 Adriana Ripandelli / CEO Grand Union Italy (2011) 9
11 Benoit Storelli / CEO FullSIX Group (2013) 2008
Soutient de MBO
12 Fabien Rochette / CTO FullSIX Group (2013) Par Motion Equity 2011
Partners
2009 Lancement FullSix Retail,
Acquisition Netsonda Grand Union Italie, Full Booster,
Acquisition Novalem

2006 8
Lancement d’OTO

2004 2007
FullSIX New York Lancement Allemagne

2001 2005
Gi devient FullSIX Lancement 6:AM
1999 Fusion avec Inferentia Lancement Six&Co
1998 3 fondateurs lancent Gi Lancement Asie
Lancement Espagne
6 fondateurs Portugal, UK & Italie 2003
créent Grey
interactive 7
6
5
4
3
2
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
1 //page

WHO WE ARE
// In a few facts

Moscow

London
18 AGENCIES
STRATEGY
Paris CREATION
Poznan
SPECIFICATIONS
New York
Lisbon DELIVERY MANAGEMENT

Berlin 5 CENTERS OF EXCELLENCE
THINKSYNC LAB – PARIS
Milan
ECOMMERCE & UX – LONDON
EMERGING MEDIA – LISBON
Madrid
Shanghai PERF. MEDIA – PARIS
São Paulo
TRENDWATCH – NEW YORK
Dedicated Renault Hub

3 DELIVERY CENTERS
FRONT & BACK OFFICE – PARIS
FRONT & BACK OFFICE – LISBON
Delivery centers BACK OFFICE – POZNAN

Centers of excellence and innovation
Client service desks


OUSTANTDING DELIVERY MADE SIMPLE
// from our delivery centers

MULTITOUCH INTERNATIONAL, CLIENT
CONSUMER INCLUSIVE
DASHBOARD PROJECT MANAGEMENT SITE

BIG DATA
ONLINE KNOWLEDGE
SYNC TOOLS
CENTER
ADEXCHANGE

DEVELOPMENT TOOLS : WORLDWIDE,
CMS, eCOMMERCE, TESTING CROSS NETWORK
PRODUCTIVITY TOOLS

GROWTH THROUGH THOUGHT LEADERSHIP
// From our centers of excellence

Market thought leadership Regular White Papers from our ThinkSync Lab

Strategic, board-level
consultancy

Leading consumer planning
& insights capabilities

Quarterly trend reporting & workshops Biannual consumer digital behaviour tracking


A CLIENT CENTRIC ORGANIZATION
// Boosting results through project management

Client centric teams specifically built around client needs
A unique point of contact accountable for all disciplines, work and results
Full access to vertical expertise and knowledge on request
Proven effective coordination, quality management and workflow tools
Strong international culture and consistent organization accross countries.

FULLSIX GROUP TEAM
CLIENT TEAM
Partner Creative

LEAD
Consulting Sync Mgr
& PM

EMPLOYEES BREAKDOWN BY ACTIVITY
BU 1 BU 2 BU 3 • 40% Consulting & PM
• 25% Creation 1000+
• 30% Technology TALENTS
• 5 % Data Management


MULTI SCREEN USER EXPERIENCE

An innovative, constantly updated set of custom methodologies to design and implement
breakthrough, multi screen consumer experiences.


FULLSIX GROUP TECHNOLOGY ASSETS
// Making delivery simple for our clients

Dedicated technical project management teams Content Management :
This team is involved in all FullSIX Group projects, Packaged solutions
Creating a mixed culture (Open source or professional)
Ability to work with marketing and functional teams Custom development for specific needs
Projects of very different scales
Teams are able to work with different organization and Ecommerce solutions :
methodologies Custom solutions with complex backend integration
All project managers have worked on different project Packaged software
size, mixing rigorous project management and agile
methodologies Ekino sponsored PHP framework (Sonata

Ekino is able to work with the best suited methodology
Traditional IT development process (LMT…) Front end technologies :
Agile or Scrum methodology Multi channel technologies
… > Web, RIA, Mobile, Tablet, TV
Social platforms integrations


A BROAD SET OF PARTNERS RELATIONSHIPS


MORE ?
// Keep in Touch

Website Youtube Channel Facebook Wall
http://www.group.fullsix.com Youtube.com/fullsixgroup Facebook.com/fullsix

Pinterest Board Twitter Feed Wikipédia page
pinterest.com/fullsixgroup/ http://twitter.com/#!/Fullsixgroup fr.wikipedia.org/wiki/FullSIX


That’s it for now…
What do you think?


FullSIX Group : Who We are ? 04/13

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