IAC 2024 - IA Fast Track to Search Focused AI Solutions
Case Study FullSIX Spain - Diesel CAM
1.
2. Diesel – Diesel Cam(launchthe 1st of april 2010) BRIEF Toreconnectwiththe target Makeyoungeritsperception in Spainwiththeircore target (18-24) Develop a new and innovativeexperience in store Offer and addedvalueontheconsumerspurchaseprocess
3. SOLUTION Bring Facebook tothe sales pointofferingclientstheopportunity to share their Diesel moments RESULTS Anaverage of 25 photostaken per day