1. Re-imagining the Business Client
Fabien Esdourubail
Director, Enterprise Business Sales, Western Europe

2. Evolution of the Business Client
Basic Client
• Desktops
• Office Bound
• Native apps
• No security
Standardized
Client
• Managed
• +Laptops
• +Mobile
• +Virtual Apps
• Anti-virus
• User Experience
• +Tablet / Phone
• +Ultra mobile
• +Web Apps
• +Cloud Svcs
• +App Stores
• HW & SW security
Consumerized
Client
Inflection Point:
Consumerisation
Security
Manageability
Performance
• User Service
• +Embedded (TV, Car)
• +Context Aware
• Client Aware Cloud
• Unified service delivery
• Integrated/embedded
SW & HW security
FUTURE
Client
User Experience

3. GAP Between CIO
and Users
Bridging
the
Problem Statement…

4. We Are Entering a More Mobile World
Ultrabook™TabletSmartphone
Consumption Usages Creation/Productivity
Notebook
Our Goal: Deliver The Best Experience

5. GAP
CIO & ITBridging
the
Bridging End User “Wants” and IT “Needs”
New Experiences Form Factor Choice Proven IT. vPro ™
Security, Management
Automation
Link
Me
Free
Me
No
Passwords
Immersive
Collaboration
Security Management
Users

6. User-Centric Choices: Device Form Factors
Matching Devices to Job Roles
ULTRABOOK™TABLET
A versatile device that seamlessly
adapts to
your needs.
An outstanding mobile computing
experience in
sleek and responsive designs, with
great performance and battery life.
ULTRABOOK™
CONVERTIBLE
HIGHLY MOBILE WORKER
CONTENT CONSUMPTION CONTENT CREATION
OPTIMIZED FOR PERFORMANCE
Information at your fingertips.
Enables stand up computing, data
snacking, and usages that need
lighter weight, long battery life and
an always connected experience.
TASK WORKER KNOWLEDGE WORKER
OPTIMIZED FOR BATTERY LIFE
Intel Confidential / NDA Only * Other names and brands may be claimed as the property of others.

7. NDUSTRY ANALYST SUMMIT 2011

8. USER
EXPERIENCE
User
Experience
Systems
&
Software
Amazing
SiliconAmazing
Silicon
Systems
&
Software
User
Experience
Past Today

9. An Incredible Set of Capabilities is Coming
Touch All Day Battery Life
Voice 3D Facial AnalysisGesture Wireless ChargingAugmented Reality
NFC Instant On Always Connected
Synthesizing New Capabilities into New User Experiences

10. FlexibilitySecurity Automation
NEW BUSINESS COMPUTING
EXPERIENCES
Bridging End User Wants and IT Needs
Universal
Collaboration
Blended
Computing
Business
Assistant
Peer-Peer Screen &
File Sharing
Locate + Automate
Nearest Resources
Transportable
Workspaces
Form-Factor
Innovation
Wireless Docking

11. Priorities
• Top ISVs to meet customer needs
• Touch and sensor differentiation
• Compelling user experience
• Desktop compatibility
Robust Intel Ecosystem
Focused on Creating a Robust Ecosystem
Education Healthcare Retail
Sales Force
Automation
Collaboration Productivity
Business Focused OptimizationVertical Segment Solutions
Windows* 8
* Other names and brands may be claimed as the property of others.

12. Merci