http://www.fujitsu.com/global/solutions/sustainability/ Alison Rowe, Fujitsu's Global Executive Director Sustainability, International Business, on big data, supercomputing and the opportunities for sustainable ICT

1. KANZ 2012
Green and Sustainable ICT
Alison Rowe
Global Executive Director Sustainability
International Business
Fujitsu Limited
@Fujitsu_Green
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2. FUJITSU the Japanese ICT company
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3. 2 Copyright 2012 FUJITSU LIMITED
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4. The world is changing. Fast
Irresistible forces – mobility, desire for real-time
information, social media and data growth – are bringing
huge changes to ICT. This is a profound, rule-
breaking change.
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5. Our desire for real-time insight
Systems provide intelligent responses and proactive,
integrated action - a sense-and-respond loop between
the physical world and the digital world.
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6. Forgetting what we know about the PC
Mobile is dead. But it hasn‟t left us. Just the nature of
mobile in a computing context is becoming so obvious
that no one will bother to comment upon it.
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7. Technology adapting to our world
Technology is accessible, usable and accompanies us
wherever we go. It compliments and improves our daily
lives. 6 Copyright 2012 FUJITSU LIMITED

8. Living and working in the digital world
If you want to interact with people, you need to go and
find them. And today, many individuals live in the social
spaces of the digital world. 7 Copyright 2012 FUJITSU LIMITED

9. A new natural resource, Big data
Information is the great natural resource of the 21st
Century. Our focus is shifting towards the „I‟ and away
from the „T‟ of IT. 8 Copyright 2012 FUJITSU LIMITED

10. Smart 2020 Report
 “SMART 2020” – presents
the case for a future-oriented
ICT industry to respond
quickly to the challenge of
climate change
 Specific ICT opportunities
identified can lead to
emission reductions five
times the size of the sector‟s
own footprint, up to 7.8
GtCO2e, or 15% of total BAU
emissions by 2020
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11. Reducing 15% of global emissions by ..…
 Smart transport
0.97 GtCO2e
 Smart logistics
1.52 GtCO2e
 Smart buildings
1.68 GtCO2e
 Smart grids
2.03 GtCO2e
Source : SMART 2020 Report
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12. The Super K
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13. K computer breaks speed barrier
How fast is the K computer?
 If the world‟s 7 billion people could perform one computation per second,
it would take about 24 hours a day for 17 days to complete
10,000,000,000,000,000 (one Kei) computations.
 The K computer can complete 10 petaflops of computations in just one
second
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14. What we are achieving with supercomputing
today?
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15. Exploring our cosmic origins
ALMA, the world‟s largest radio telescope, is exploring
our cosmic origins with a bespoke supercomputer from
Fujitsu.
© NAOJ
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16. Developing new drugs
The RCAST project at the University of Tokyo uses
supercomputing technology from Fujitsu to speed the
identification of new drugs to treat cancer.
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17. Powering innovative research
In partnership with Fujitsu, HPC Wales is enabling
academic and commercial projects to use high
performance computing for modeling weather patterns
and climate change, simulation and prototyping, health
and bioscience and creative design, to name but a few.
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18. Advancing mathematical techniques
The Australian National University and Fujitsu are
working together to advance mathematical techniques
and resilient software for grand-challenge scientific
simulations (including tsunami modeling and plasma
physics) running on current and future supercomputers.
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19. What we are achieving with ICT today?
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20. Technology for society
The role of ICT in mitigating the effects of the earthquake
and tsunami that devastated the East Japan coast in
March 2011
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21. Smart Grid
This single piece of technology is enabling a company to
consolidate its existing business (reduce costs),
transform to a new business model (demand pricing) and
enter a new area of business (innovation).
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22. Smart Transport
A cloud-based intelligent traffic management system
collects masses of data - from an incredibly rich variety
of sources. From sensors planted in fleets of vehicles &
roadside infrastructure that monitors traffic flow.
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23. Smart Agriculture
The solution was to implement satellite technology for
field monitoring and mapping visualization data which
was transferred in real time to the office.
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24. Measuring ICT Sustainability: The Global
Benchmark
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25. Measuring ICT Sustainability maturity?
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26. 2nd Report measuring End User Organizations
 1,000 responses ~ Australia,
Canada, China, India, New
Zealand, United Kingdom and
the United States of America
 ICT Sustainability declined
was 56.4 now 54.3
 Only 14.2% of CIOs including
ICT energy in the budget
 Size matters – bigger better
 Canada leading the way
 Policy matters – e.g. waste
 Best Practice is possible, one
wholesaler in the USA scored
97.0
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27. What will ICT Sustainability look like in
2012?
 Will we improve or
continue to go
backwards?
 Will more organizations
take advantage of the
costs savings? e.g. 40%
off the bottom line
 Will the CIO be
responsible for ICT
energy and the bill?
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