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h"p://thefuelinc.com
•    4pg – Facebook User Growth Chart – 2004‐2010 
•    8pg ‐ StaIsIcs | Facebook 
•    11pg ‐ Social Media Usage, AOtudes and Measurability: What Do Marketers Think? by KingFishMedia 
•    14pg – icon by Double‐J designs 
•    20pg – 11 retailers that have embraced social applicaIons 
•    42pg ‐ IncenIvizing Facebook Fans: Papa John’s Doubles Fans with Free Pizza 
•    66pg ‐ Cold Stone Transforms the Ice Cream Social With Facebook 
•    Graphics from The Commons on Flickr, stock.xchng and icon Finder

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  • 87. •  4pg – Facebook User Growth Chart – 2004‐2010  •  8pg ‐ StaIsIcs | Facebook  •  11pg ‐ Social Media Usage, AOtudes and Measurability: What Do Marketers Think? by KingFishMedia  •  14pg – icon by Double‐J designs  •  20pg – 11 retailers that have embraced social applicaIons  •  42pg ‐ IncenIvizing Facebook Fans: Papa John’s Doubles Fans with Free Pizza  •  66pg ‐ Cold Stone Transforms the Ice Cream Social With Facebook  •  Graphics from The Commons on Flickr, stock.xchng and icon Finder