Presentation given at the Kentucky Medical Libraries Association meeting.

1. Social Media for Medical Librarians Billie Anne Gebb Frontier School of Midwifery and Family Nursing Kentucky Medical Library Association July 13, 2010

2. Social Media – What is it? Web 2.0 Collaboration, sharing, user-generated content Cloud computing Internet-based, available on demand

3. Social Media – What does it include? Social networking Micro-blogging Social bookmarking File sharing Communication tools Collaboration tools Blogging Podcasting RSS List from “Introduction to Social Media” from the Centre for Learning & Performance Technologies, http://c4lpt.co.uk/academy/ism/whatissome.html

4. Social Media Why is it important to librarians? Professional development and learning Personal Learning Network (PLN) Marketing “Librarians need new skill sets for Utilizing and leveraging social networking sites in the provision of quality services Maintaining our role as information experts in a Web2.0 world” Murphy, J. & Moulaison, H.L. (2009). “Social Networking Literacy Competencies for Librarians” presented at ACRL 14th National Conference. http://www.slideshare.net/joseph.murphy/social-networking-literacy-competencies-for-librarians

5. Facebook “Giving people the power to share and make the world more open and connected.” http://www.facebook.com

6. Facebook 500 million users (which would make it the world’s third largest country) More than 1 in 4 Internet users have an account Started by a Harvard undergrad – originally just for college students Fastest growing demographic is those >34 Layout, privacy controls, functions, etc., constantly changing Statistics from Fletcher, D. (2010, May 31). Friends Without Borders. Time, 175(21), 32-38.

7. Facebook Professional uses Become a fan of professional associations Create a fan page for your library Difference between a group and fan page

8. Facebook What should your fan page look like? Info tab can include location, phone number, hours, websites Include photos Discussions? Posts Search tips Links to articles Feedback New additions to collection Highlights from archives Work of faculty, students, staff

9. Demo

10. Twitter Microblogging Sharing Real time information network Conversation Personal Learning Network (PLN) “What’s happening?”

11. Twitter Getting started Create an account Set up your profile Basics @ replies @mentions RT DM # hashtags URL shorteners

12. Twitter Who to follow? Me! @BAGebb, @FSMFNLibrary @libraryfuture – Joe Murphy, Yale @krafty – Michelle Kraft, Cleveland Clinic NLM, CDC, etc. #followalibrarian #followfriday (or #ff) Look to see who others are following

13. Twitter What to tweet? It’s not just what you had for lunch… RT items of interest Post library info (special hours, etc.) Link to blog posts or websites

14. Demo

15. Twitter Apps/Clients TweetDeck Twitterfic Echofon HootSuite

16. Demo

17. In Conclusion…

18. For further reading… Presentation available at http://www.slideshare/FrontierLibrary http://www.slideshare.net/val_forrestal/twitter-for-libraries-handheld-librarian-709 http://www.slideshare.net/joseph.murphy/social-networking-literacy-competencies-for-librarians http://c4lpt.co.uk/academy/ism/index.html http://delicious.com/vforrestal/twitter http://mashable.com/guidebook/twitter/ http://mashable.com/2010/07/10/facebook-status-tips-tricks/ http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/ http://www.infotoday.com/cilmag/may09/Milstein.shtml