Explanation of our expert co-creation methodology, Rooftop: a hand-picked group of 8 experts working together with your team for 1 day to solve fundamental strategic challenges.

1. Fronteer Strategy
Rooftop Expert Co-creation
- Flyer
Amsterdam, 2012
FRONTEER
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.

2. Rooftop
What is Rooftop?
A hand-picked group of experts working together with your
team for 1 day to solve fundamental strategic challenges
WHY ROOFTOP?
๏ One-day pressure cooker for insights & inspiration
๏ Fresh new ideas, perspectives and energy
๏ Involvement of the outside world in a new way
๏ Resulting in innovative and compelling concepts
๏ Create a strategic vision in a changing world
๏ Bond teams, customers and partners
๏ Bring excitement to the floor
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 2

3. Rooftop
What Rooftop looks like
Teamwork
Discussion
Presentation
Visualisation
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 3

4. Rooftop
Where we’ve been
Amsterdam Tokyo
New York London
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4

5. Rooftop case
KLM’s ‘Social Seating’ co-created with hand-picked experts
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5

6. Rooftop case
Frequent flyers & experts created a new on-board experience
that generated a lot of buzz and was launched in 2012
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6

7. Rooftop
How we work
A typical Rooftop process takes 8 weeks from start to finish,
resulting in 3 compelling concepts and an energised team
1. PREPARATION 2. CO-CREATION 3. REPORTING
6 Weeks lead-time 1 Day Rooftop session Management summary &
1 Kick-off Expert co-creation write-up after 2 weeks
Focus: Focus: Focus:
- Strategic analysis - Clear scope and objectives - So-what
- Expert recruiting - Plenary & sub-groups - Thought-through concepts
- Customised session set-up - New perspectives & ideas - Other services
- Client presentation
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8. Rooftop
A 5-step process
From very broad to very specific, the session has a very
structured process - but allowing for maximum creativity
VISION CHALLENGE OPPORTUNITY CONCEPTS APPROACH
Together, Client Find Develop Advice
create a shares biggest concrete on the
Vision Challenge Opportunities Concepts Approach
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9. Rooftop
Who are our experts?
Our expert connectors will find the best mix of perspectives
for the job; the experts (8) have different roles in the session:
CUSTOMER PROFESSIONAL PROFESSOR CONNECTOR WILDCARD
- Will benefit - Has relevant - Knows a lot, - Hears, sees - Knows
from the expertise and wants to share and talks a lot nothing, might
solution experience it all know everything
9

10. “What I value most about
Fronteer is that they bring
together trends and people - and
go from context to concept”
- Director Product Strategy KLM
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 10

11. Please contact us for
Rooftop requests & details
Our project fees include:
Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic
recommendations, venue, incentives
info@fronteerstrategy.com
+31 (0) 20 475 0555
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

12. Find our current
co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

13. We help brands to
innovate. Successfully
Get fresh
perspectives
Create a mandate
Develop to change
compelling
Bring energy
concepts
& momentum
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 13

14. FRONTEER www.fronteerstrategy.com
STRATEGY @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N. www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.