We've asked the best out there to give their number one advice on making a great landing page for your SaaS business. Here it is with 4 easy to follow tips and great examples!

1. Advice
from
the
best
How
to
rock
your
saas
landing
page

2. Advice
from
the
best
How
to
rock
your
saas
landing
page
Work gradually
Don’t rush to design
Simplify your call to action
Find your real benefit

3. Work
gradually

4. People don't tend to A/B test their homepages often, even though for many
companies the homepage is often the page that gets the most traffic. As a
result they end up having elements and links on the homepage that don't help
conversion and are just best practices. ı
ı
Start very minimal and test adding
things to understand how those
things impact conversion.
Hiten Shah ı
Cofounder of Kissmetrics and Crazy Egg
TWEET THIS

5. WORK GRADUALLY

6. WORK GRADUALLY

7. Don’t RUSH
to design

8. People (especially designers and developers!) are always very keen
to jump into designing the visuals and writing the HTML straight
away. Don’t let them! ı
ı
First, clearly define target audience,
what you want the action to be, and
what metrics you’re going to track to
measure success. TWEET THIS
James Gill ı
CEO and Cofounder of gosquared

9. Don't rush to design

10. Don't rush to design

11. SIMPLIFY YOUR
CALL TO ACTION

12. Make it clear what you want
people to do when they land on
your page.
Most companies don't want to commit to pushing the
visitor to do one thing specifically, so they end up with lots
of tiny unclear call to actions that are each competing for
your attention. ı
TWEET THIS
Mattan Griffel ı
CEO OF ONE MONTH RAILS

13. SIMPLIFY YOUR CALL TO ACTION

14. SIMPLIFY YOUR CALL TO ACTION

15. FIND YOUR
REAL BENEFIT

16. For almost every B2B product, talking “benefits not features” can
end up at “we’ll help your business make more money” and you’d
be inline with the rule. Try adding the words “to help you…” to
the end of each feature, and then finish the sentence. ı
ı
That’s what your product helps your
customers do. That’s the benefit you
should talk about. TWEET THIS
Ryan Gum ı
CEO of FLOW

17. Find your real benefit

18. Find your real benefit

19. It’s your
turn now!

20. Tell us how this helped you on Twitter ı
@Frontapp
Or send us an email at ı
Team@frontapp.com
And feel free to share the love! ı
Tweet this presentation
Come say hi on ı
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21. MORE saas insights from us to you
or on blog.frontapp.com ı