frestyl presentation for ChItaly2011
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frestyl presentation at the ACM conference CHItaly 2011 (Computer-Human Interaction) in Alghero. www.architettura.uniss.it/chitaly2011/ www.frestyl.com
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frestyl presentation for ChItaly2011
- 1. simplifying the process of promoting and discovering local live music Arianna Bassoli & Johanna Brewer
- 2. the hunt for live music
- 3. the iceberg effect problem: Information about live music is fragmented between easy access to expensive mainstream concerts and pockets of local listings for smaller gigs. Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac- ity venues. Millions of local list- ings, guides and blogs highlight emerging musicians performing in small venues.
- 4. related work
- 5. our approach User-Generated Content Global Open Network Platform Focus on Live Music
- 8. local engagement & global visibility... brought to you by a technical solution: geo-temporal localization
- 9. 9 months later: success in Rome 250 users adding live music events 10% of local venues have registered 300+ (85% of total) local venues added to database 90% 4,000+ > =
- 10. how do we scale? ??? Monthly Unique Visitors Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11 Worldwide Rome Rome: Landing on Event Page
- 11. incentives: encouraging viral growth 10 25 100 1,000 10 25 100 1,000
- 12. thanks! & questions? Product: https://frestyl.com Email: karmanet@frestyl.com info@frestyl.com Twitter: @frestylnews @karmanet Facebook: http://facebook.com/frestylnews Github: http://github.com/organizations/frestyl