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Presentatie martien merks
1.
©© Siemens AG
2012. All Rights Reserved. 2010. Siemens Industry Software. All rights reserved Page 1 Siemens PLM Software Siemens PLM Software
2.
Strategy “You’ve got to
think about big things while you’re doing small things, so that all the small things go in the right direction.” ― Alvin Toffler ©© Siemens AG 2012. All Rights Reserved. 2010. Siemens Industry Software. All rights reserved Page 2 Siemens PLM Software Siemens PLM Software
3.
Vision Becomes Reality Martien
Merks Senior Vice President GSS Global Strategy © Siemens AG 2012. All Rights Reserved.
4.
Our Goal
Get Connected - Stay Connected to our: - Siemens business - PLM Vision/Strategy - Solutions delivering - Customers value © Siemens AG 2012. All Rights Reserved. Page 4 Siemens PLM Software
5.
Siemens business Having the
Strength to Lead Integrating the expanse of knowledge, expertise and technology across the Siemens organization One Siemens – The Integrated Technology Company © Siemens AG 2012. All Rights Reserved. Page 5 Siemens PLM Software
6.
Our PLM Vision Understanding
the Industry Needs and Trends © Siemens AG 2012. All Rights Reserved. Page 6 Siemens PLM Software
7.
Siemens Vision for
the Digital Enterprise Integrating the Product and Production Lifecycles © Siemens AG 2012. All Rights Reserved. Page 7 Siemens PLM Software
8.
Siemens business PLM
Related Research Cross department know-how Research partners Business partners and cooperation Use Cases From: Working areas: Siemens PLM Software Mechatronic Design Corporate Technology PLM / Digital Factory Other Business Units Universities Product Configurators Imaging & Visualization Topics / customer needs Goal: Leverage global expertise to innovate new products © Siemens AG 2012. All Rights Reserved. Page 8 Siemens PLM Software
9.
Siemens business Synergistic Innovation:
Unifying Product and Production Siemens Industry Sector Industry Industry Drive Customer Automation Technologies Services Industrial Automation Systems 1) Large Drives Product Lifecycle Services Metals Technologies Control Components and Systems Engineering Mechanical Drives Value Services Sensors and Communication Motion Control Systems 2) Siemens PLM Software Inside e-Car Siemens Water Technologies Example of Collaboration Industrial Software Inverters 1) PLM-MES Programmable Control Systems CNC Controllers 2) CAM-CNC Industrial Switching Technology Wind Turbine Gear Units © Siemens AG 2012. All Rights Reserved. Page 9 Siemens PLM Software
10.
2011/12…
A Year of Continued Success © Siemens AG 2012. All Rights Reserved. Page 10 Siemens PLM Software
11.
Siemens business 2011/12… A
Year of Continued Success Our Expanding Market Key Organizing Delivering the Value Position Customer to serve on our of our and Success you better Vision Portfolio Growth © Siemens AG 2012. All Rights Reserved. Page 11 Siemens PLM Software
12.
Siemens business 2011/12… A
Year of Continued Success Outgrew the overall MCAD market Gained market share in CAx over our primary competitors Overall leadership in cPDM market Overall leadership in Digital Manufacturing market Indirect revenue grew to 27% recognizing the requirement to support small suppliers who need access to PLM technology © Siemens AG 2012. All Rights Reserved. Page 12 Siemens PLM Software
13.
Siemens business 2011/12… A
Year of Continued Success Daimler BAE Systems Submarine Solutions Johnson Controls Boeing “Our 10-year agreement “…we conducted the Siemens “Siemens’ robust PLM and “…we needed aofa thorough “Siemens PLM Software’s “The openness scalable, Procter & Gamble selection process… S software Lifecycle Engineering iemens of responsive, and dedication … PLM Software will …help us reinforces the clear objective partnership, and comprehensive PLM solution,” secure to use Daimler AG to PLM Software proved most has helped to use our we contributed us both thean be the improve, the solutions GM engineeringBoeing.” Systems companies’ success,” in the to advanced technology best vendor for BAE throughout competitive industry …” partner with..” advantage…” Space Systems/Loral Local Motors L’OREAL JSC KUZNETSOV Hi-P (Shanghai) Precision Tooling Co. © Siemens AG 2012. All Rights Reserved. Page 13 Siemens PLM Software
14.
Siemens business 2011/12… A
Year of Continued Success Introduced Active Workspace Acquired Vistagy NX 8 Teamcenter 9 Tecnomatix 10 Solid Edge ST5 © Siemens AG 2012. All Rights Reserved. Page 14 Siemens PLM Software
15.
Siemens business 2011/12… A
Year of Continued Success Formalized the creation of an industry organization: Staffed with senior industry experts Cross-functional responsibility Focused on key vertical industry processes Chartered to deliver solutions around the way each industry works Organizing to serve you better © Siemens AG 2012. All Rights Reserved. Page 15 Siemens PLM Software
16.
Siemens business 2011/12… A
Year of Continued Success H O W? G ET Organizing to serve IN V OLV ED! you better COLL A B ORATE! © Siemens AG 2012. All Rights Reserved. Page 16 Siemens PLM Software
17.
Siemens business 2011/12… A
Year of Continued Success HD-PLM investments delivered in every new product Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved. Page 18 Siemens PLM Software
18.
Our PLM Vision
© Siemens AG 2012. All Rights Reserved. Page 19 Siemens PLM Software
19.
Our PLM Vision Mapping
Industry Needs © Siemens AG 2012. All Rights Reserved. Page 20 Siemens PLM Software
20.
Our PLM Vision Prioritizing
the Key Industry Trends text data Big text Evolving product complexity text Integrated Systems text Computational expansion © Siemens AG 2012. All Rights Reserved. Page 21 Siemens PLM Software
21.
Major Industry Trend:
“Big Data” “Big Data” Phenomenon A decade of Digital Universe Growth: Storage in Exabytes Digital data has grown 9x in 5 years 90% of the digital data is unstructured Multiple types and authors of product data Relevant data exists in multiple repositories Role-based viewing, searching & navigation critical 2005 2010 2015 Source: IDC © Siemens AG 2012. All Rights Reserved. Page 22 Siemens PLM Software
22.
Our PLM Vision Major
Industry Trend: “Big Data” Big data technologies describe a new generation of technologies and architectures, designed to economically extract value from very large volumes of a wide variety of data, by enabling high-velocity capture, discovery, and/or analysis. © Siemens AG 2012. All Rights Reserved. Page 23 Siemens PLM Software
23.
Our PLM Vision Major
Industry Trend: Evolving Product Complexity © Siemens AG 2012. All Rights Reserved. Page 24 Siemens PLM Software
24.
Our PLM Vision
Systems Engineering: Empowering Engineers to deal with complexity CUSTOMER VIEW Vehicle definition Customer Vehicle requirements Plant, Process ENGINEERING VIEW Mechanical System System System Design Validation Engineering definition Sub-System Sub-System Sub-system Design Validation Component Component Component Design Validation Implementation © Siemens AG 2012. All Rights Reserved. Page 25 Siemens PLM Software
25.
Major Industry Trend:
Integrated Systems Integrating users and enterprise applications Organizations will need to improve data access, standardization and interoperability. Tight integration of PLM and ERP and business context tools are critical to bring the value of data to decision makers Complexity drivers requires stronger IT foundation to enable visibility to all aspects of product lifecycle, within and outside the enterprise. © Siemens AG 2012. All Rights Reserved. Page 26 Siemens PLM Software
26.
Major Industry Trend:
Computational Expansion Your cell phone has more compute power than NASA circa 1969 A Sony PlayStation has the power of a military supercomputer of 1997 Smartphones and tablets represent over 90% of the net-new growth By 2016, at least 50% of enterprise email users will rely primarily on a browser, tablet or mobile client PLM expands across the enterprise and beyond Source: IDC © Siemens AG 2012. All Rights Reserved. Page 28 Siemens PLM Software
27.
Our PLM Vision Foundational
Principles to Achieve the Vision Extract value from “Big Data” Information must be Manage growing product complexity Intelligently Integrated Integrated systems & computational expansion The architecture must Quickly adopt new technology & evolve with the customer devices Enable extended users across the lifecycle Information must be Bring users and information together in delivered in context an easy/familiar environment © Siemens AG 2012. All Rights Reserved. Page 29 Siemens PLM Software
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Our PLM Vision
Engineering is a Decision Making Process… Smarter Decisions…. Better Products The Engineering Process is a decision making process (often iterative) in which the basic sciences, mathematics, and engineering sciences are applied to convert resources optimally to meet a stated objective. Among the fundamental elements of the design process are the establishment of objectives and criteria, synthesis, analysis, construction, testing and evaluation. © Siemens AG 2012. All Rights Reserved. Page 30 Siemens PLM Software
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Our PLM Vision HD-PLM
Vision Revolutionize the Way Companies Develop and Manufacture Products… …through smarter decision-making © Siemens AG 2012. All Rights Reserved. Page 31 Siemens PLM Software
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Our PLM Vision HD-PLM
Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved. Page 32 Siemens PLM Software
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Our PLM Vision HD-PLM
Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved. Page 33 Siemens PLM Software
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Our PLM Vision Requirements
Driven Development Open/Close Time Requirement: Open/ close time to meet market expectation Criteria: Overall cycle - 7.6 sec. Retract target - 6.5 sec. Tilt target - .9 sec. Aperture Obstruction Requirement: Requirement: Customer forum - Sun roof During closure roof must aperture needs to increase reverse if obstructed Criteria: Criteria: Increase runner to maximum Maximum pressure on size meeting roof crush obstruction not to exceed properties 40N © Siemens AG 2012. All Rights Reserved. Page 34 Siemens PLM Software
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Our PLM Vision Intelligently
Integrated Information Manage inter-related information Multi-CAD Multi-discipline Multi-domain Multi-data sources Partners and suppliers To enable Collaboration Efficient decision making © Siemens AG 2012. All Rights Reserved. Page 35 Siemens PLM Software
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Our PLM Vision HD-PLM
Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved. Page 36 Siemens PLM Software
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Future-proof Architecture Key attributes
to support unique business strategies Open Scalable Flexible Seamless continuous Transparent adjustment Configurable model to upgrade approach: to needs based on support unique business enhance the system but demand strategies don’t leave data behind Four-tier architecture: Data model extensibility Standards based support add new technologies through BMIDE: define for enterprise ecosystem as available behavior without coding CENTRAL Client tier App Thin Rich CONTINUOUS UPGRADE APPROACH Container DIVISIONAL web tier Services Transaction Enterprise tier Services DISCONTINUOUS APPROACH Resource tier DBMS FILES SUPPLIER / JOINT VENTURE © Siemens AG 2012. All Rights Reserved. Page 37 Siemens PLM Software
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Future Proof Architecture The
Codex of PLM Openness Objective: Develop a common understanding on openness of IT systems in the context of PLM. Categories of openness include: Interoperability ■ Interfaces Infrastructure ■ Standards Expandability ■ Architecture Supporting the Codex of PLM Openness is completely consistent with our long-standing open business model © Siemens AG 2012. All Rights Reserved. Page 38 Siemens PLM Software
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Our PLM Vision HD-PLM
Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved. Page 39 Siemens PLM Software
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Our PLM Vision The
Active Workspace: Decision Support Environment Active Personalized Intuitive Context Aware High Performance Smarter decisions, better products © Siemens AG 2012. All Rights Reserved. Page 41 Siemens PLM Software
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2012 Solutions
Delivering on the Vision © Siemens AG 2012. All Rights Reserved. Page 42 Siemens PLM Software
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Solutions delivering HD-PLM Foundational
Pillars Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved. Page 43 Siemens PLM Software
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Solutions delivering Delivering on
the Vision – NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment © Siemens AG 2012. All Rights Reserved. Page 44 Siemens PLM Software
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Solutions delivering Delivering on
the Vision – NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment Systems Engineering Product Design Simulation Reuse Documentation © Siemens AG 2012. All Rights Reserved. Page 45 Siemens PLM Software
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Solutions delivering Delivering on
the Vision – NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment © Siemens AG 2012. All Rights Reserved. Page 46 Siemens PLM Software
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Solutions delivering Delivering on
the Vision -- NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment © Siemens AG 2012. All Rights Reserved. Page 47 Siemens PLM Software
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Solutions delivering Delivering on
the Vision – Teamcenter Intelligently Integrated Future-proof Architecture HD User Experience Information Enterprise Foundation Performance, Quality and Usability Deployment: The backbone for Teamcenter is made for you! Intelligently Integrated The underpinnings of our information architecture © Siemens AG 2012. All Rights Reserved. Page 48 Siemens PLM Software
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Solutions delivering Teamcenter Mobility:
Collaboration & Reporting © Siemens AG 2012. All Rights Reserved. Page 49 Siemens PLM Software
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Solutions delivering Delivering on
the Vision -- Tecnomatix Intelligently Integrated Future-proof Architecture HD User Experience Information Integrated tools Standards based Usability integrations Dynamic framework Smart Search Functionality Integrated live 3D work Plant Simulation interface instructions technologies Structured management of alternative studies © Siemens AG 2012. All Rights Reserved. Page 50 Siemens PLM Software
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Solutions delivering HD-PLM Foundational
Pillars Intelligently Integrated Future-proof Architecture HD User Experience Information Learn more about these solutions during today’s sessions: © Siemens AG 2012. All Rights Reserved. Page 51 Siemens PLM Software
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Our Customers Value
© Siemens AG 2011. All Rights Reserved. Page 52 Siemens PLM Software
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Customers value MET Challenge: Develop
products that combine elegance and safety Optimize helmet construction in the early stages of the development cycle Manage intricate surfaces with many complex nodes Solution: NX for the 3D modeling of concept sketches and for complex surface "Before the adoption of NX, our modeling development cycle took 12 to 14 Results: months;; with NX, we’ve reduced Rapid prototyping of full-scale models our development cycle to 6 to 8 with centesimal accuracy months. Ability to certify production tooling Matteo Tenni feasibility in the virtual domain Product Engineer © Siemens AG 2011. All Rights Reserved. Page 53 Siemens PLM Software
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Customers value ACCIONA Windpower Challenge:
Promote sustainability while producing energy at a competitive price Consolidate and expand globally Increase productivity in R&D and improve product development process Better manage project documentation Improve workflow control - engineering change management process Solution: NX and Teamcenter Integrated design and management Usability and effectiveness of software “Synchronous technology solutions, especially flexibility of allows easy modifications of synchronous technology the components, even those Ability to manage complex structures designed by suppliers using Fast deployment time and staff training other CAD systems.” Miguel Núñez © Siemens AG 2011. All Rights Director Engineering Reserved. Page 54 Siemens PLM Software
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Customers value Andreani Design Challenge:
Address demanding engineering requirements beyond design Reduce product development cycle time and costs Decrease outsourced processes Solution: NX for all product development Results: Expanded services Faster turnaround "When the need emerged to Reduced project costs expand our services from design Less outsourcing to engineering, I found NX to be Greatly improved collaboration with the most natural and efficient partners and customers choice." New orders up: more customers Pierangelo Andreani requesting engineered designs © Siemens AG 2011. All Rights Reserved. Page 55 Siemens PLM Software
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Customers value Adams Golf Challenge: •
Adapt to dynamic industry • Execute flexible business practices • Comply with golf rules and regulations • Deliver innovative products to market faster than competitors Keys to success • More this afternoon….. © Siemens AG 2011. All Rights Reserved. Page 56 Siemens PLM Software
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Summary Having the
Delivering better, more Strength to Lead powerful systems Understanding the Solutions that speak Needs & Trends your language Delivering on a Making complex data Vision for Success easy to work with © Siemens AG 2011. All Rights Reserved. Page 57 Siemens PLM Software
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Stay connected to
our: Compelling vision Solutions Delivering on the vision Ways to serve you better © Siemens AG 2012. All Rights Reserved. Page 58 Siemens PLM Software
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Thank you. Enjoy
the conference! © Siemens AG 2012. All Rights Reserved.
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