2. Marlboro
Made by Philip Morris USA within the United States
And by Philip Morris International outside the United States.
Best selling brand of cigarettes in the world !
6. Marlboro Positioning
Market: USA
Product: Premium quality tobacco
Customers: Young and Middle aged smokers
who want to live life on the edge. People who
want to experience quality smoking
20. DISCLAIMER !
Created by
Aniket Sinha
(PGP31013)
IIM Lucknow
during the
Brand Management
course, under the guidance of
Prof, Sameer Mathur,
IIM Lucknow