Mediaconsumptie anno 2014
- 2. Wijs in kleine bytes
‣
digital agency
‣
everything online
‣
digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣
54 FTE (june 2013)
‣
focused on results (sales, leads, conversions)
‣
strong methodology
‣
user-centric approach
‣
integrated process and teams
- 10. “PC op ‘t werk”
neerzitten
op vaste plaats
nog geen digitale revolutie
3
tussendoor
- 11. “first stage of tablet adoption”
4
neerzitten
op vaste plaats
digitaal device,
analoog gedrag
op vast tijdstip
- 12. “second stage of tablet adoption”
5
overal
altijd
first stage of digital
life companion
- 17. Revolutie 2:
Controlling the time frame
Readers
“I control how and
where I want to
consume your content”
Publishers
Risico:
Impulsiviteit
- 32. When will I do it?
Where will I do it?
How will I do it?
Freedom not to have to plan
- 37. Cater to the individual reader
“Create highly personalized experiences.”