What are the most important lessons in building a community in the Digital Age? Fred Roed and Mike Perk unpack 7 lessons that you can use to implement your own online community building strategy.
26. 1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7. Be authentic
7 LESSONS
38. 1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7 LESSONS
39. HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
40. Acknowledge receipt Express criticism Offer a greeting
Advertise something Express surprise Offer an opinion
Answer question Rally support Put out a wanted ad
Ask a question Give a heads up Rallying support
Augment a post Respond to criticism Recruit people
Call for action Give a shout out Show dismay
Disclose personal info Make a joke Solicit comments
Distribute media Make a suggestion Solicit help
Express agreement Make an observation Start a poll
Source: KD Paine & Partners
HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
41. 1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7. Rewards, often
7 LESSONS