37. ...shut up and draw
TANJA CAPPELL
@FrauHoelle
www.frauhoelle.com
THANK YOU
Hinweis der Redaktion
Welcome to Viz Wars!
Did anyone already create any sketchnotes?
Sketchnotes at UXcamp Europe
Frau Hölle on Twitter
bitteschön.tv in room USEEDS (rather illustration)
Graphic Recording from zalando Tech girls (rather Graphic Recording, but similar method)
Goals of this presentation:
theory of sketchnotes
basics of sketchnote power
Call for participation and own engagement!
Create visual notes
Share them online
Product Manager Mobile @MYBESTBRANDS (taking care of all mobile apps)
Geek girl and mobile addict
Internet
Twitter/Instagram/Pinterest als Frau Hölle
Blog als Frau Hölle
Compensation for work on PC is…
Working all day digital (clicking, tapping, swiping, ...)
Compensation for digital life is SKETCHNOTES
Put your name and what a symbol for what you wanted to become as a child on a Post-It
Es war einmal vor langer Zeit in einer weit, weit entfernten Galaxie...
Begriffsklärung
alternative protocol e.g. from conferences
It’s done LIVE
There are no rules!!!
Many terms for different visual disiplines
We are all visual animals (fact out of behaviour research)
We understand visuals naturally (unlike reading)
Visual language is our 1st language
63% Visuelle Menschen, 37% Textuelle Menschen
Our brain consists of 75% visual Neurons
We remember 10% of what we hear and 90% of what we see!
Images help remember, words are less sticky
Dual Coding Theorie (1970: Allan Paivio: Verbal + Visuell bleibt länger im Gedächtnis)
siehe Gedächtnistraining/Mnemotechnik (Loci-Methode) > Merken über Pfade mit Bildern
Fully digitized society
Hand work > mental work
See Finnland: abolishment of handwriting in school!
Abstract/virtual knowledge hard to capture and remember
BACK TO THE ROOTS!
Keep and rediscover old analog values
Bring a pen instead of a laptop into a meeting!
Don’t be afraid to loose something through “old-school visualization”
At first it seems slowlier and more difficult – but it’s worth it!
Change your habits!
Einkaufszettel
Drawing = Noun + Verb (we are no artists!)
Children see the world at is it, non 3-dimensional
Flat and pragmatic, reduced to the essence of all things
Return to your 6 year old self
Send your inner critic onto a trip to Hawai
30% are enough for an identification through the human eyes