HITS
SHITS
@FrauHoelle
www.frauhoelle.com
Tanja “Frau Hölle“ Cappell
MYBESTBRANDS // @FrauHoelle // www.frauhoelle.com
24.04.2015
Too small
Glanceable Moments
Micro-Moment Engagement
Complications
Proactive
Suggestions
USP
Immediacy
Relevance
@FrauHoelle
www.frauhoelle.com
Tanja “Frau Hölle“ Cappell
THANK YOU
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
Hits & Shits of the Apple Watch (UXcamp Europe 2015)
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Hits & Shits of the Apple Watch (UXcamp Europe 2015)

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My first 2 months with the Apple Watch

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  • Twitter Account und Hashtag an Tafel!
    Room FUTURICE
    UX of Smartwatch Guys
    Hits and Shits of the Apple Watch
    Who has got an Apple Watch? Who has got another Smartwatch?
    I’ll tell you the story of my life with an Apple Watch
    Not only a presentation but an exchange of experiences
    Whenever you feel like you contributing your opinion – feel free to!
  • What is MYBESTBRANDS?
    online fashion platform
    over 100 online-shops
    over 5000 designer brands and mono brand stores
    exklusive sales
    mobile shopping app for iOS and Android (Smartphone and Tablet)
    looking for a UX designer in Munich!
  • Visual Thinking Workshops
    Sketchnotes
    Visual Thinking in Business
  • 24.04.2015 = Release of Apple Watch
    ordered: 23.04.2015
    delivered: 30.04.2015

  • Apple Watch Sport
    White
    Female size (38mm)
    Connection process with iPhone
  • Basic requirement: checking time with a quick glance
    Wrist detection first funny, then annoying
  • Haptic alerts (smooth, subtile, feel quite nice)
    notice phone calls better (even in silent mode)
    not looking on iPhone so much
    less distraction (on a Biergarten table)
  • Independence
    Range (toilet!)
  • Too many taps/swipes required for simple interactions (5+ on very small screen)
  • Analyzing the user context
    you always need two hands (more than for iPhone)
    too close to the eyes
    seems ridiculous (like an Alien!)
    sore arm
  • Does this really enhance our user live? Or is it just “to stay with the crowd”?
  • You can win an Apple Watch!
    In case your curious about the new Apple Watch OS 2 or iOS 9  DEMO DEVICES!
    MBB is looking for a UX designer in the beautiful center of Munich
  • Hits & Shits of the Apple Watch (UXcamp Europe 2015)

    1. 1. HITS SHITS
    2. 2. @FrauHoelle www.frauhoelle.com Tanja “Frau Hölle“ Cappell MYBESTBRANDS // @FrauHoelle // www.frauhoelle.com
    3. 3. 24.04.2015
    4. 4. Too small
    5. 5. Glanceable Moments Micro-Moment Engagement Complications Proactive Suggestions USP Immediacy Relevance
    6. 6. @FrauHoelle www.frauhoelle.com Tanja “Frau Hölle“ Cappell THANK YOU

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