1. Search:
go
Carl Frappaolo
Information Architected, Inc.
Boston, MA
1
2. • Understanding the expanded role for
search
• Search challenges for the enterprise
• Search innovation: intelligent business
applications and enterprise content
strategy
2
3. • Time professionals spend with search
approaching the time they spend in email
• Popularity of the Google brand raising
awareness of a central role for search not
just on the Web, but in many business areas
• Search & content strategy represents an
opportunity for disruptive innovation for
enterprise IT
• Industry response to the search buzz 3
4. 1/04 - FAST introduces Enterprise Search Platform (ESP)
8/04 - Steve Jobs hypes Spotlight search for OS X Tiger
7/05 - Accenture announces $100M “information management”
practice with search expertise component
8/05 - IBM contributes UIMA framework to open source, raises
visibility of Omnifind search offering
11/05 - MS announce Windows Live Search (released 3/06)
11/05 - Autonomy acquires Verity
12/05 - US announces eGov Data Reference Model requiring
search & taxonomy
1/06 - Google shares pass $475
2/06 - IBM announces $1B program for “information management”
3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search”
1/08 Microsoft announces plan to buy FAST 4
5. • Search applications disappoint
• Poor quality of user experience
– “Information Thrash”
– Search silos
– “Tax” imposed by involuntary reading
requirement
• Quality of organization’s search tools & content
environment falls behind commercial web
5
10. “Info-overload harms concentration
more than marijuana”
New Scientist Magazine, 4/30/2005
A psychiatrist at King's College London,
found asked 80 volunteers to carry out
problem-solving tasks, in a quiet
environment & while being bombarded
with emails and phone calls.
Despite being told to ignore the
interruptions, the average IQ of the
volunteers dropped by about 10 points.
Not everyone was equally affected - men
Studies have also shown
were twice as distracted as women.
that IQs of people high on 10
pot drop by 5 points.
14. Model for portals: Yahoo! for the intranet
Model for collaboration: Yahoo! Groups
Model for chat: AIM, Yahoo! IM, MS messenger
Model for conferencing: WebEx
Models for commerce: Amazon, eBay, iTunes
Model for business applications: Salesforce.com
Model for Context: Bloomberg/Orbitz
Model for search: “Google for the enterprise” 14
15. Natural language processing
Integrated text and data analytics
Contextual navigation
Contextual search
Multimedia search
Intelligent extraction: entity, fact, event
“Business intelligence” applications
Social & collaborative search/tagging
Transparent, accurate security
High performance access to enterprise 15
information
21. • Content strategy to support “information
intelligence”
• Information architecture
• Information integration: metadata &
search
• Business application focus – not white
box Search:
go
21
24. Search
Faster & more relevant
Broader range of important sources/formats
Contextually aware & more organized
New business focus
Integrated “business intelligent” views
Application tuning, not application silos
Connection to business process
Core element in IT infrastructure,
Information architecture & content 24
strategy
25. As a primary mode of interacting with information
No longer a “last resort feature” in software that’s
about something else
Core capability in enterprise IT infrastructure
Access in context, not as another interruption
To make business users more effective in
making decisions, taking actions – no longer
“just a research tool”
To offer potential for new business models 25