Presentation for final panel interview of Canon MT Program

1. How To Be A Successful Market Pioneer?

2. Agenda Who is a market pioneer? How to be a successful market pioneer? Recommendations for Canon

4. lead the trend in the industry

5. provide new and exciting experience to users

6. differentiate itself from competitorsWhois a market pioneer?

8. Building an corporate image of a market pioneer New Product Development Brand Management

9. 3 Elementsto achieve the goal

10. Design and Technology A product differentiates when: AND/ OR The product design inspires and attracts you Its features and quality perfectly fulfill or go beyond your expectation

11. Design and Technology So, we will need to: Invent new technologies Create innovative product design What should be the development based on ?

12. Customer Orientation Understanding the needs of customer is of utmost important

13. Customer Orientation Customer Service is part of customer experience To be a pioneer: Multi-channel Allow customers to express opinion conveniently Real-time Communicate with customers without delay

14. Marketing Communications Based on target customers and positioning, make use of marketing communications to create a pioneer image Innovative planning for the components of Marketing Communications: Message, Objective, Method/Media Mix

15. Recommendations Existing customer perception Trusted technology and quality Professional Image Reputable and trustworthy Repositioning: Professional Pioneer Pioneer

16. Recommendations

17. Recommendations

18. Now Recommendations Future Innovative TVC and print ad for product lines (Product Advertising) Extend to Corporate advertising Invite Kot Man Fai to be the spokesperson of Canon

19. Thank you. Q&A