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2. The Key Question
do you want to be a shaper…or do you want
to be shaped? You can make a lot of money
either way. But you have to understand the
rules of the game in order to succeed.
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3. Clients: Shaping Brands
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4. Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
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5. What we do
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6. What we do
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7. What we do
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8. What we do
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9. What we do
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10. Who we are
Live Shopping
• One day, one deal
• Every midday we
launch an event: one
sale that lives until it
sells out, or the next
midday (e.g.
Woot.com)
Frank Schultheiss ICMA Conference Budapest 2009
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11. Who we are
Live Shopping
• One day, one deal
• Every midday we
launch an event: one
sale that lives until it
sells out, or the next
midday (e.g.
Woot.com)
Frank Schultheiss ICMA Conference Budapest 2009
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12. What we do
Live Shopping
• One day, one deal
• Every midday we
launch an event: one
sale that lives until it
sells out, or the next
midday (e.g.
Woot.com)
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13. Who we are
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14. What we do
Shopping Club
• Exclusive product
bundles
• Access only with
invitation (e.g.
ventee-priovee)
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15. Pet food & equipment in Europe
• Market size: 17 billons
• Market share online: 1%
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16. What we do
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17. What we do
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18. What we do
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19. What we do
Puppy Package
seller buyer
Profile transfer: patented process
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20. Who we are
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21. Who we are
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22. Who we are
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23. Who we are
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24. Who we are
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25. The Market
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26. The Market
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27. The Market
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28. The Market
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29. Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
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30. Change?
technology change
media change
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31. Change?
Communication change
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35. Change?
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36. Change?
Engagement
to the point.
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37. Change?
Social Media Marketing
Social Network Marketing
Engagement
Groundswell
Web 2.0
Community Marketing
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38. Agenda
Who we are
user driven changes
Engaging Strategies
user driven commerce
The message is…
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39. Engagement?
Case Net-A-Porter.com: designer fashion
shop, 134 MIO $ revenues und 16 MIO $
pretax profits
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42. Engagement?
Case Net-A-Porter.com: designer fashion
shop, 134 MIO $ revenues und 16 MIO $
pretax profits
Fashion magazine as Engagement
Plattform
continuous value source: relevant content
Interaction solutions anytime –
independent and on top of the buying
process
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43. Engagement Advertising?
Classic vs. Engagement
Interactive
Demand Creation
Pull Service
Push On demand
Branding Image
Value Source
Advertising Message Integration
Display
company-driven user-driven
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44. VRM – Vendor Relationship
Management
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45. VRM – Vendor Relationship
Management
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46. VRM – Vendor Relationship
Management
The idea is that there is much more
The idea is that there is much more
money to be made, in helping demand
money to be made, in helping demand
find and drive supply, than in helping
find and drive supply, than in helping
supply find and drive demand.
supply find and drive demand.
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47. Identity Commons
The purpose of Identity
Commons is to support,
facilitate, and promote the
creation of an open identity
layer for the Internet -- one that
maximizes control,
convenience, and privacy for
the individual while encouraging
the development of healthy,
interoperable communities.
VRM Project
Powered by
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48. Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
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49. The Message is...
The communities are already out there:
Engage your customers!
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