1. Marketing to Millennials:3 Goals to Make
The highspeedactivityof digital marketingisasignof the times. The GenerationXerawas personified
by slackerindifference,grunge bandsdroningintomics. Today’sMillennialsare aliveliercrew,more
dynamicandin closercommunicationwiththeirpeersthananyothertime inourhistory. We live just
as much in the online worldas we do IRL,and a majorpart of ourlivesnow issharingcontentfromthe
internetwitheachother.
It’simperative then,whateverbusinessandindustryyou’rein,you have todevelopyourcompany’s
presence online. Go where the millennialsare. If not, youriskmissingoutona majorgrowing
populationof buyers.
Why Businesses Struggle Online
The reasoncompaniesfail indigital marketing99% of the time istheyneverbothertoclarifytheiractual
goals. Your website,yourmajorlandingpages,the wayyougoaboutyour businessonsocial media,all
these plansneedtocoordinate. Companiesthathave notwrittendowntheirapproachmayhave a
general sense of whattheywanttodo online andwhattheirtacticsare, butare unlikelytohave
properlydefinedsome of the essentialelements. Here are some 3 importantgoalsfor yourSEO
campaignthat youmust clearlydefinetostayaheadof the times.
Goal #1 - Impeccable Site Design
Whenit comesto graphicsand imagesonyoursite,biggerisbetter. Youwant yourvisualstopopout at
your audience,noone wantstostrainto see anything, it’sbestnottotestpatience whenitcomesto
userexperience. Cinematicandartisticimagesgooverbest,youwant yoursite to lookcleanandwell-
produced,notsloppyandmismanaged. Anybodycanputtogethera website,butif itlookslike alotof
thought,effortandcreativitywentintothe design,people will notice and appreciate itmore.
Some websiteshave afeature whereyouclickalinkand itbringsyouto a differentpartof the page.
Scrollingisa betteroptionfora visitor'susabilitybecauseinsteadof clickingfromone page toanother
to getall of the information,youhave itall onone page.The contentshouldbe displayedinanorder
that makessense forthe visitor. Anotheradvantage of click-scrollingis if someone is lookingfor
informationtheysawpreviously onyousite, there’snoneedformultiplepagestoloadtoget the
contentyouare lookingfor, soit’smuch easiertofindagain.
As withanywebsite youwanttomake sure you have all the importantoptimizationtacticsinplace;
headers,title tags, Metadescription,be sure theyare done inaway that will make iteasierforGoogle
to crawl your site.
Goal #2 - Write Engaging Content
Nowthat yoursite looks good,yournextgoal shouldbe to smartenitup withintelligent,original,topical
content. Despite whatyoumaythink,writingcontent formillennialsshouldn’thave an‘all aboutme’

2. perspective. Sure theymaytake selfieslikethey’regoingoutof style (whichtheyactuallymay
someday),buttodaythe mostimportantquestionfacingareaderis ‘Doesthisdeserve tobe shared?’
Your contentshouldmake thematleastthinkaboutthe question. Contentthatisworthsharinghas a
newsworthyqualitytoit,sodon’tbe afraidto make itsomewhatcontroversial ortogo againstthe
conventional conversation. The challenge isstandingoutamidstthe flurryof piecesof contenteach
persongoesthrougha day.
The reasonwhy millennialsare suchgreattargetswhenitcomesto contentmarketingisbecause their
generationisreadingmore thananyotherpreviously. They’re justdoingitmostlyonlineandwith
differentreadinghabitsthanothertimes. Theyare generally readingforinformation,sotheyreadwith
purpose andare verygood‘scanners. So getto the point,getin andget out, don’twaste time tryingto
be flowerywithyourwords.
Goal #3 - Be the Life of the Social Media Party
Engagingon social mediaisyourchance to show off your identityandpersonality. Like everyother
generationmillennialswanttobe cool and follow cool people. So – be cool guy. Commentandupdate
ina livelyway,alwaysbe positive,generousandoutgoing. Have contestsandencourage user
contributorstodraw more people toyourprofile pages. Whenitcomestomillennials,theywanttobe
more involvedwithhowproducts getcreated.Companiesthatenablethemtobe part of the product
developmentprocesswillbe more successful.
A recentstudyfoundmillennialssaythey’re willingtotrade personal informationordatafor relevant
ads/contentbutonlywithtrustedorknownbrands.Social mediaisbyfar the dominantway the
respondentslearnedaboutthingsonline.Searchenginesare rankednearthe topbut fall below
FacebookandTwitterforcontentdiscovery.
Anotherstudy foundthat77 percentof college studentsuse Snapchatonadailybasis.Those userswere
alsomuch more willingtointeractwithbrands thatwere usingthe advertisingcapabilitiesof the app.
Nearlyhalf of the college age SnapchatterssaidtheywouldopenaSnapfroma brand they’dnever
heardof,and 73 percentsaidtheywouldopenone froma knownbrand. 70 percentsaidthey’dadda
brand as a friendif theyalsofollowedthemonaseparate social network,suchasFacebookorTwitter.
Thisis a goodexample of findingahot new trendandtappingintoitspotential.
Millennials are poisedtotake overasa dominanteconomicinfluence inourculture inthe nearfuture.
The more youlearnaboutthisdemographicthe more targetedyoucan make all aspectsof your
marketingplan,fromkeywordresearch toanalyticsthatdefinethe goalsyoudecide toputinplace.
Don’tput it off anylonger,make ita goal todayto discussa strategythat putsyour companyina
positiontoevolve andgrowwiththe changingtimes.