I presented these slides at the seminar 'Innovation creates future winners' facilitated by author, blogger Stefan Lindegaard (inno15.com) and hosted by Berlingske http://bit.ly/1ow1YoN.
3. WHAT I WILL NOT TOUCH UPON
Enterprise Social Media for
innovation at Novozymes
Structured volunteer-driven
innovation programs
Novozymes building capabilities
for innovation & business creation
…but there is lots on SLIDESHARE
under my name…
@NZBioinno
4. EUR 1.6
billion sales
48%MARKET SHARE
Within industrial enzymes
6,000+
employees
13%
of sales invested
in R&D
6,500+
granted patents and
pending patents
700+
products
WORLDLEADER IN
ENZYMES & MICROBES FOR INDUSTRY,
AND AGRICULTURE
9. VALUES…
1991
”The competitive advantage of
positive and constructive human
relationships”
”Pushing accountabilities and
decision-making power as far out
in the organization as possible”
@NZBioinno
14. EGOISTIC REASONS FOR
COLLABORATIVE BEHAVIOR
BUILD:
1. Fame
2. Networks
3. Influence
4. Career
5. Income
MAINTAIN:
Status
Respect
Recognition
Level of involvement
Relations to top level
@NZBioinno
22. Diversity
is a significant
predictor
of idea quality!
http://www.slideshare.net/MariaCarlsen/connecting-the-
dotsmcarlsen?qid=ef9bfbf8-4cc1-420f-a8fa-
9bc76e312217&v=default&b=&from_search=11
26. Totals today
31 campaigns completed
3053 seats
2064 ideas
Average ratios
98 seats/campaign
67 ideas/campaign
Key Learnings
1. Secure absorptive capacity in the receiving business function
2. Do not oversize your crowd – otherwise you will exceed the
absorptive capacity of your screen team
3. Run short, intense campaigns to ensure fast learning cycles
4. Be open & involving to your crowd during all campaign steps to
sustain crowd engagement
@NZBioinno