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1. Social Media
Mentoring
A Business Proposal & Overview

2. © 2009 Social Media Mentoring,
Business Case: Today’s Web
• Web 2.0 technologies are:
• Ubiquitous and Omnipresent
• Ever Easier to Use and Acquire
• Yet, they are also
• Constantly Upgrading
• Perpetually Migrating
• Requiring Precious Time

3. © 2009 Social Media Mentoring,
Business Case: Facts
• A Part of Most Everyone’s Lives
• For Work
• For Pleasure
• For Business
• For Social Activism
• For Congregational Activities
• For School & Learning
• i.e. For most every other “relationship” we have,
there is a growing reliance on these SM/N tools.

4. © 2009 Social Media Mentoring,
Business Research
• Meant to engage and retain:
• Target Customers in the Key Demographics
• Covering their Business Needs
• As covered by existing Corporate Websites
• Leveraging Ancillary Materials
• All the while creating a ‘Persona’ as an SME
• (Subject Matter Expert)

5. © 2009 Social Media Mentoring,
Business Case for Social Media
• Circumvents Time Constraints
• Disseminates Valuable Information
• Eliminates Communication Barriers
• Strengthens Social and Personal Ties
• “To Know, Like and Trust”

6. © 2009 Social Media Mentoring,
Monetization Point
• Social Media Delivery Modes WILL lead to
higher monetization of Product Basket as:
• Customers become better acquainted…
• All in their Own Time…
• Thru Daily Promotions/Elaborations of each…
• All Online-Based…
• Helping them with their decision-making process.
• Generating additional ‘Buzz’ the moment they
are ‘forwarded’ to their peers

7. © 2009 Social Media Mentoring,
Segmentation & Differentiation
• Premium Users will appreciate the redelivery
of specifically targeted content.
• It expedites their onboarding onto these new
investment vehicles.
• All will appreciate the possibility of
researching in stages
• At their own pace and under their own rules
• Within their own Online Communities.

8. © 2009 Social Media Mentoring,
Business Expansion: Referrals
• Nourishing existing Customer Bases
• Expanding it via Online Referrals
• Leveraging Access to Customized Content
• Shortening the Sales Cycle to New Leads.

9. © 2009 Social Media Mentoring,
Business Plan: Organic Growth
• These Social overlaps will create:
• A Critical Mass that Scales on its Own
• Via True Organic Growth
• Where each member of YOUR Online Social
Media Community becomes a de-facto
“Advocate” of YOUR Expertise.

10. © 2009 Social Media Mentoring,
Business Principles 2.0
• The MAIN METRIC:
• Boosts and Accelerates the natural “Word of
Mouth” process present in Networking.
• Speeds Up all other Networking Processes
• Facilitates and Generates additional leads
• Creates Bona-Fide positive PR
• From ALL Stakeholders of a properly-
executed Social Media Strategic Campaign

11. © 2009 Social Media Mentoring,
Business Proposal: Monthly Costs
• Package contains ten (10) hours of Social
Media Community Administration
• About 30 mins per day, 20 Business Days a
Month
• About 3 or 4 daily postings/updates from
Corporate Site - and Approved Sources
• About 20 mins daily mining available sources as
to expand the network on a daily basis.

12. © 2009 Social Media Mentoring,
Customized Content: Costs
• Additional Content Generation can be
scheduled at an hourly rate
• Custom Blog Articles
• Videos
• Podcasts
• Photo Essays
• Event Coverage
• Graphics, Collateral and Promotional Tie-ins.

13. © 2009 Social Media Mentoring,
Looking Forward!
Francisco J. Palacio, CTO
Social Media Mentoring, Inc.
954 270 02 76 Cell/SMS
• Francisco.J.Palacio@GMail.Com
• Web: http://Sn.Im/FJPalacio
• Twitter: http://Twitter.Com/FJPalacio
• Facebook: http//Profile.To/FranciscoPalacio
• LinkedIN: http://Sn.Im/LnkdN
Francisco J. Palacio, CTO
Social Media Mentoring, Inc.
954 270 02 76 Cell/SMS
• Francisco.J.Palacio@GMail.Com
• Web: http://Sn.Im/FJPalacio
• Twitter: http://Twitter.Com/FJPalacio
• Facebook: http//Profile.To/FranciscoPalacio
• LinkedIN: http://Sn.Im/LnkdN