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Erectus

Habilis

Sapiens
Pieces of Content are
shared everyday on
Facebook

Data per Day
Processed by
Google

Tweets per Day
LIFE WAS SOMEHOW PREDICTABLE!
From the Production Line

To a Retail Shop

And the Consumers’ Hands
•
•
•
•
Price

=

Promo

Product/
Service

Channel

Place
•
•
•
As the Old Product-centric Era Fades Away

The New Age of Customers Emerges
From LINEARITY

To COMPLEXITY

Customer-centric

Information- Knowledge
Building Relationships
•
•
•
•
•
•
•
•
X

X

X
• If you want to know what the next steps are in the process of buidling
a real Smart Customer Management organization, sign-up here to get
more free videos.
How to Build a Smart Customer Management Strategy (I)

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How to Build a Smart Customer Management Strategy (I)