Have you considered Affiliate Marketing?

1. Have you considered Affiliate Marketing?
Zaynab Ahmed
Marketing Executive
@francisconsults
Francis Consultancy Ltd. linkedin.com/francisconsultancy
zaynab@francisconsultancy.com
facebook.com/francisconsultancy

3. Who Is Using Affiliate Marketing?
About Me

4. Is Affiliate Marketing new?
Affiliate marketing has been around for 12 years
It is now one of the highest grossing channels for
marketing spend

5. So what is Affiliate Marketing?
At its core, affiliate marketing is simply using
one website to drive traffic to another.

6. Affiliate Marketing
About Me
• Is a subset of Internet Marketing, a.k.a. Performance Marketing
• What is it about? Driving sales through third parties (I place your banner on my site
and you pay me)
• Anything from mobile phones, holidays, dating, adult, finance, gaming to retail
• Different models: CPC, CPA, CPL Also CPM
• Affiliates (Publishers), Advertisers (Merchants) and Networks
• Agencies and technology solution providers
• Other areas to consider within Internet Marketing: Web Design and Creative,
SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,
Social Media, Mobile, Brand strategy consultancy, Online Reputation Management
(tripadvisor example)

7. Already familiar with Affiliate Marketing?
• Product & price comparison sites
(moneysupermarket.com)
• Cashback / rewards sites (quidco.com)
• Voucher & discount sites (vouchercodes.co.uk)
• Communities (blogs, forums, social media
sites, intranets)
• Content sites

8. Product & price comparison sites

9. Cashback / rewards sites

10. Voucher & discount sites

11. Communities (blogs, forums, social media sites, intranets)

12. Content Sites

13. Constantly shifting nature of digital
The potential is massive!

14. Affiliate Marketing
• The opportunities presented by digital are
significant and growing with no sign of slowing
down.
• Companies want to capitalise on these
opportunities.
• They need people with passions, intelligence
and drive to help them.

15. Feedback
Feedback Feedback
Digital offers ‘instant feedback’ so any marketing
efforts can be tracked and optimised.

16. Possible Career Path
Affiliate
Mobile Marketing
phones,
holidays, -PPC
dating, Client - -SEO
based Agency -Social Media
finance,
-Account
gaming,
Management
retail
You might start at an agency and end up working
client side after a year or two

17. Is Internet Marketing For You?
About Me
• Don’t worry if you don’t know what to do, but do know what you don’t want to do
• There are no right or wrong profiles. If you have the right skills, employers
generally just want someone who can do the job well and quickly
• Understand that as a recent graduate you are more likely to start at the bottom of
the ladder
• Technology is changing rapidly, this means opportunity
• Money is not as good as banking, but the job is
much more satisfying!
• The more IT literate, the better
• Transferrable skills
27/02/12

18. 5 Tips for Your Job Search
1) Set up Google Alerts
2) Get a Twitter account
3) Update your LinkedIn profile
4) Google yourself! Happy with the results?
5) Brand yourself online

19. What can Francis Consultancy do for you?
• We are used to looking after red brick talent
• You are likely to get feedback and tips on how
to perform at interview
• Leading to a greater chance of success in
landing a job
• We build relationships with employers which
can pay dividends in your future career

20. Our Main Client
• Linkshare
Global online marketing agency
Owned by an enormous e-commerce player and
based in the US, with teams in Japan, the UK and
Canada

21. What Do They Offer?
• Account Executive
• £18,000 – £24,000
• Fantastic training and progression in
international, market-leading companies
• Private medical insurance, a matched
contributory pension scheme, permanent health
insurance, season ticket loan, Give As You Earn,
cycle to work scheme membership and free
subsidised foreign language study sponsorship

22. Want to Apply?
Sound good?
Send a CV to
zaynab@francisconsultancy.com and let us
help you land the perfect grad job!

23. 감사합니다 спасибо
merci hvala mulţumesc
dziękuję ありがとう
diolch
danke
Thank You tack
teşekkür ederim grazie
kiitos
gracias cảm ơn bạn
köszönöm dank u wel
obrigado 謝謝
salamat σας εσταριστώ

24. Any Questions?
Zaynab Ahmed
@francisconsults
Marketing Executive
linkedin.com/francisconsultancy
Francis Consultancy Ltd.
www.francisconsultancy.com
zaynab@francisconsultancy.com facebook.com/francisconsultancy