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From Idea to Reality
Startup Ideation Bootcamp
August 25th, 2015
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m
• Co-founder of , the marketplace for authentic
wine tasting events
• Founding team member & ex-CMO/CCO of
(SaaS API Management solution provider)
• Ex strategy and management consultant
at
• 12+ years of International experience in digital business
innovation and strategy
• Focus on marketing, sales and business development
About me
Ice Bucket Challenge
how many
startups fail?
90%
of all startups fail
Source: Why startups fail, according to their founders by Erin Griffith
Do you know why?
#1 Reason
lack of a market need
for their product
Source: Why startups fail, according to their founders by Erin Griffith
SO YOU HAVE AN IDEA…
NOW WHAT?
Check List
#1 - Problem
#2 - Solution
Your solution My problem
Source: Your solution is not my problem by Dave McClure
#3 - TAM
#4 - Target
#5 - Passion
“No one
funds
idea on
napkins”
- David S. Rose -
Get Started!
#1 - Think BIG
Go for the best, for a breakthrough innovation or something
that at least improves 10 times what already exists.
Source: The Art of the Start by Guy Kawasaki
#2 - Find a partner
But not just a “partner". Your soul mate.
Source: The Art of the Start by Guy Kawasaki
#3 - Polarize people
Your innovation might not please anyone. Don’t be afraid
to piss people off.
Source: The Art of the Start by Guy Kawasaki
#4 - Think Different
There is not only one way to design products and
services.
Source: The Art of the Start by Guy Kawasaki
Follow
Through !!!
“Action is the foundational key
to all success.”
- Pablo Ruiz Picasso -
#5 - Prototype
MVP
Sketch. Video. Model.
Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against
the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles
Start with a Cupcake
Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer
#6 - TEST
You want/need to validate or discard your hypothesis.
#7 - ITERATE
Leverage insights gathered from your tests.
Iterate on your idea and MVP.
What you are
aiming for
Source: Lean Startup Analytics and MVP by Sebastian Fittko
“Success consists of going from
failure to failure without loss of
enthusiasm”
- Winston Churchill -
From Idea to Reality - Startup Ideation
Thank you !
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m
• “How to get startup ideas”, Paul Graham
• “Startup ideation in 4 steps”, Gravitytank
• “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR)
• “Idea evaluation checklist”, entrepreneur.com
• “The Secret Truth About Executing Great Ideas”, Frans Johansson
• “How To Make Innovative Ideas Happen”, Robert Hartland
• “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle
• Interview of Joe Gebbia by Greylock Partners
• “Startup Opportunity Discovery & Evaluation”, Neal Cabage
• “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle
• “Why startups fail, according to their founders”, Erin Griffith
• “The art of the start”, Guy Kawasaki
• “Your solution is not my problem”, Dave McClure
• “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer
• “Startup success by the numbers”, Stephanie Walden
• Lean Startup Principles
• Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable
Product by Steve Blank
• “Lean Startup Analytics and MVP”, Sebastian Fittko
• “On product/market fit for startups”, Marc Andreessen
Sources

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From Idea to Reality - Startup Ideation

  • 1. From Idea to Reality Startup Ideation Bootcamp August 25th, 2015 G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m
  • 2. • Co-founder of , the marketplace for authentic wine tasting events • Founding team member & ex-CMO/CCO of (SaaS API Management solution provider) • Ex strategy and management consultant at • 12+ years of International experience in digital business innovation and strategy • Focus on marketing, sales and business development About me
  • 5. 90% of all startups fail Source: Why startups fail, according to their founders by Erin Griffith
  • 6. Do you know why?
  • 7. #1 Reason lack of a market need for their product Source: Why startups fail, according to their founders by Erin Griffith
  • 8. SO YOU HAVE AN IDEA… NOW WHAT?
  • 11. #2 - Solution Your solution My problem Source: Your solution is not my problem by Dave McClure
  • 17. #1 - Think BIG Go for the best, for a breakthrough innovation or something that at least improves 10 times what already exists. Source: The Art of the Start by Guy Kawasaki
  • 18. #2 - Find a partner But not just a “partner". Your soul mate. Source: The Art of the Start by Guy Kawasaki
  • 19. #3 - Polarize people Your innovation might not please anyone. Don’t be afraid to piss people off. Source: The Art of the Start by Guy Kawasaki
  • 20. #4 - Think Different There is not only one way to design products and services. Source: The Art of the Start by Guy Kawasaki
  • 22. “Action is the foundational key to all success.” - Pablo Ruiz Picasso -
  • 23. #5 - Prototype MVP Sketch. Video. Model. Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles
  • 24. Start with a Cupcake Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer
  • 25. #6 - TEST You want/need to validate or discard your hypothesis.
  • 26. #7 - ITERATE Leverage insights gathered from your tests. Iterate on your idea and MVP.
  • 27. What you are aiming for Source: Lean Startup Analytics and MVP by Sebastian Fittko
  • 28. “Success consists of going from failure to failure without loss of enthusiasm” - Winston Churchill -
  • 30. Thank you ! G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m
  • 31. • “How to get startup ideas”, Paul Graham • “Startup ideation in 4 steps”, Gravitytank • “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR) • “Idea evaluation checklist”, entrepreneur.com • “The Secret Truth About Executing Great Ideas”, Frans Johansson • “How To Make Innovative Ideas Happen”, Robert Hartland • “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle • Interview of Joe Gebbia by Greylock Partners • “Startup Opportunity Discovery & Evaluation”, Neal Cabage • “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle • “Why startups fail, according to their founders”, Erin Griffith • “The art of the start”, Guy Kawasaki • “Your solution is not my problem”, Dave McClure • “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer • “Startup success by the numbers”, Stephanie Walden • Lean Startup Principles • Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product by Steve Blank • “Lean Startup Analytics and MVP”, Sebastian Fittko • “On product/market fit for startups”, Marc Andreessen Sources