This document outlines La Roche-Posay's plans to launch a new social media platform called WeAct focused on wellness and fitness. Key points include:
- WeAct will centralize fitness and health topics and include features like a skin checker, shopping capabilities, geolocation services, and live dermatologist sessions.
- The platform aims to launch in August 2016 around the Olympics and target Millennial users who value health, wellness and social media.
- Pre-launch activities include campaigns on other social networks like Instagram and partnerships with athletic influencers.
- Post-launch efforts will expand WeAct's online and offline presence through continued digital strategies, news coverage, and in pharmacies. The
4. 16% in 5 years
10% is dermocosmetics
New markets have emerged
like China, Brazil, Saudi
Arabia and Russia
Skincare
Industry
Source: Resource Pack for Brandstorm 2016
7. MILLENNIALS
34%
MAKE UP
OF THE TOTAL WORLD
POPULATION
Word of
Mouth
VALUE
70%
ALMOST
Supports a Cause
WOULD BE MORE WILLING TO MAKE A
PURCHASE
FROM A COMPANY IF THEIR PURCHASE
50%
Community
Content
Creators &
Users
Tech savvy
Health
Conscious
Social Media
They value
experience
and have a
huge spending
power
8. exercising more
eating smarter
smoking less
using apps to track training
data, and online information to
find the healthiest foods.
Source:Goldman Sachs Global Investment Research & monitoringthefuture.org
Wellness
9. Source:Researchto100peopleglobally
“What millennials think about La Roche-Posay”
3 out of 4 think that
dermatologist’s opinion
is very important60%
Know
La Roche-Posay
as a brand
Brand Insights
Quality
Pharmaceutical
Safe & effective
Blue &White
65%
48%
35%
30%
10. Our Global Research
2/3 of time spent
online is on Social
Media
have at least 2
Social Media
accounts
Snapchat: the new
online hotspot
Source: Research to 100 people globally
is a global trend
travel multiple
times a year
68%
Fitness
51%
21. Travelers & Geolocation
Weact
Hi Maya, you're in Sweden!
Check which products you
should use here for a healthier
skin and where you can get
them from!
#3
26. An athletic blogger/
vlogger who is skin
sensitive and has a
suiting lifestyle.
A typical Millennial. A 17
year-old public figure,
Skater and
Photographer.
A successful 22 year-old
tennis player,
participating in the
Olympics 2016.
A successful 29 year-old
tennis player,
participating in the
Olympics 2016.
30. Download the
app tool
Start running as
much as you can
Screenshot your
achievement
Upload it on
instagram using
the #runforRio
#LRP and #weact
Win a lifetime
experience at
Rio’s Olympic
Games
1 2 3 54
Path to win
38. Watch
Olympic
Games live at
#Weact
A drone selfie at the start ceremony
Updates and backstage
Athletes’ support
Live streaming
The first account on Weact
46. This new app by La Roche-Posay is really
cool. Be sure to check it out!
#running #weAct #larocheposay
Andy TorresRafael Nadal
47. Shop Now Latest News Skin Checker
La Roche-Posay introduces its new app, WeAct! It’s a brand
new platform that centralizes in fitness and wellbeing issues
and provides multiple amusing and educative features. Join
WeAct here www.weactapp.com and find out from first
hand its many possibilities!
Kind Regards,
The La Roche-Posay team
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