This is a Slide share to explain Andrew Goodwin's Music Video theory.

1. Andrew Goodwin’s
Theory
(In relation to music videos)
By: Fortune Ovienrioba

2.  Thought through beat (seeing what the lyrics mean in your
head) &
 Relationship between the song and Visuals.
 Narrative and performance of the song.
 Technical aspect of a music video
 Star Image (protagonist), lots of camera shots making him/her
the centre of attention.
Godwin’s theory states that there are 5 key
aspects to a music video.

3. Thought through beat
(seeing what they mean or represent in your
head)
The first step of this process is to analyse the music structure
understanding the chorus and verses.
Then the second step (main voice of the song), the voice of the artist
would be very unique compared to others and will give the person a form
of identification that can be related to the star image or singer.
The third step would be the story of an artist which he is trying to tell within
his song. It can establish him as a story teller. And the music video can aid
this by showing us the video through the vocals of the song.

4. There are three ways visuals are used to promote a
song :
Illustrate,
music videos use certain images & shots to illustrate/explain the meaning of
lyrics to their song and the genre.
Disjuncture.
Is this situation , the meaning of the song is completely ignored in the
music video.
Amplify
repeatability- This is when the images and camera shots are manipulated
and shown repeatedly through out the music video and is drummed into
our vision.
Relation between the music and
visuals

5. Relation between the music and visuals
Andrew believed that a music video can promote a
song by though the way it analysis the lyrics.
This is shown in many music videos when a character
does exactly what the song says.
Example is when the song lyrics are jump! Jump!
Jump! And on the music video there are
characters/actors actually jumping.

6. Narrative and performance of the
song
Andrew Goodwin believed that it was important for an artist to be
involved in the music video by performing or acting out a role as the
main character or singer.
It helps to make the song look more realistic and also giving the
audience a special connecting and good understanding of the song.
A good example of this is the song ROAR by Katy Perry
She is the main actor in the song an also the singer and it helps the
video by making the song and video look more realistic and this
also help to engage the audience.

7. Star Image (protagonist), lots of camera shots
making him/her the centre of attention.
Goodwin referred to the star image a as a very vital aspect of a music
video, they making the music video look more appealing to the
audiences and bring a unique style to the video in the way he is
portrayed.
The start image is always very unique in the way he presents himself,
the costume, moves and appearance.
This help to promote the artist/star’s image in public and also helps to
promote the video and helps to build a public reputation.

8. Technical aspect of a music video
Andrew says that the technical aspect helps to hold the music video together
through the use of Mise-en-Scene, Special effects sound and editing .
Lightening and colour helps to set the mood for the music video and create
emphasis on significant parts of the song to create a dramatic effect and thrill
the audience.
Mise-en-Scene is also very vital to the production of the music video, it can
help the artist gain authentication and also make his work appear more
professional.
The beats of the song are also very useful as they can help to create effective
cuts that go with the rhythm of the song to make the music video look more
entertaining.