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Whole foods market project
1. Selling the Highest Quality Natural and Organic Products By:- Claudia Fortune Erdogan David
2. History Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided that natural foods industry was ready for a supermarket format. The original Whole Foods Market opened in 1980 with staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. Whole foods is a socially and environmentally conscience supermarket. Whole Foods customers value the store’s commitment to superior quality in organic and natural products, as well as, their ethics and dedication to the environment, animal welfare and customer satisfaction. Whole Foods is more costly than a traditional supermarket. Whole Foods Market’s corporate objective is to become an international brand synonymous with, not just natural and organic foods, but also with being the best food retailer in every community in which they are located. They believe a heavy emphasis on perishable products is helping to reach that goal, differentiating the stores from conventional supermarket and enabling them to attract a broader customer base. Their business objective is that all shoppers, not just natural and organic food shoppers, appreciate great produce, dairy, meat, seafood, bakery and prepared foods. Whole Food’s objective is to produce higher sales growth, comparable store sales increases and sales per square foot, than their public competitors.
3. Mission Statement Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.
4. Vision Statement Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. Our ability to instill a clear sense of interdependence among our various stakeholders (the people who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust.
5. John Mackey, one of the founders of Whole Foods Market states that “happy team members create happy customers, and happy customers create happy investors”.
