THE IRM TRANSFORMATION
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GERALD HORST, CEO, Everett, at the European IRM Summit 2014.
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THE IRM TRANSFORMATION
- 1. Identity and Access Management (IAM) was traditionally designed for internal, perimeter-based enterprises. However, the world has significantly changed. Today’s CIOs and CISOs are being asked to shift investments from lowering operational costs to . Solutions must be stateless and link all types of devices, applications and things.
- 8. Shifting investments to . It’s about what the customer
- 10. Shifting investments to . A leading clearing house An educational charity An online bank for investors
- 11. Shifting investments to .
- 12. Shifting investments to . Our unique membership and governance models have created productive market knowledge for us to grow strategically. We are committed to working to tailor our clearing solutions to fit the way the market trades. Project goal: create a secure and appealing online presence
- 13. Shifting investments to . We work to create resources that are designed around their day-to-day needs. Project-goal: improve the online user experience based on a known customer identity
- 14. Shifting investments to . Is about offering their clients fast, low-cost access to the leading financial markets around the world, accurate administrative processing of securities and cash transactions and extensive market information. Our ambition is to assist our customers in achieving financial independence.
- 15. Shifting investments to . We want to amaze our customers so that they become our ambassadors, and so we make every effort Projectname: L&A
- 17. Shifting investments to .
Hinweis der Redaktion
- Good morning everybody. I am here today to talk to you briefly – in about 10 minutes only – about companies that are making the shift to IRM. And what are the driving forces behind that shift. But first of all let me do a proper introduction first.
- My name is Gerald Horst, I am the CEO of Everett. Our daily business is to Make Identity Matter.
- Everett is a company that has been an IAM specialist for 15 years. We provide both business and technical consulting services, we architect and develop IAM solutions and we provide solution support.
- We are doing our business from our 3 offices, our headquarters in The Netherlands in a place called Nieuwegein ……and 2 offices in less familiar towns ….called Rome and London.
- We work across Europe. With active sales- and marketing in the UK, the Netherlands and Italy most of our work is in those 3 countries but
- over the years we have been helping clients like Statoil in Norway, Thomson Reuters in the UK, ING Bank in the Netherlands and the Vatican in …well the Vatican. Working with technologies from Sun Microsystems, Oracle, NetIQ, SailPoint and since 2010…
- …we have formed our key partnership with ForgeRock. Immediately when Steve, Lasse and others founded ForgeRock in 2010, we met up in Oslo and became partners. And we are proud of partnership and the joint successes we have. From which we decided to become a Diamond Sponsor to this wonderful event. So far the introductions. Let’s talk about Identity Relationship Management. And the shift from lowering operational cost to driving top-line revenue. And to me that’s a highly appealing change. Cause I’ve been in sales all my life.
- And driving top line revenue in the online world means – as it does in the physical world – that you have to understand what the customer values. It’s about creating an opportunity to better EDUCATE, INFORM and INVOLVE a customer in the business - and the brand. It’s not about harassing people with offers they do not want. How many times do we not get offers that clearly show that marketeers do not know who I am as a customer? When customers feel empowered and involved - and when they closely identify with your company and your brand - they will be more loyal and buy more!
- It’s about the CUSTOMER EXPERIENCE, communicating and doing business with customers in the online world HAS TO BE EASY ….and SAFE ….and EFFECTIVE … and PERSONAL. Let me give you some examples and briefly talk about 3 customers that we are working with.
- LCH Clearnet, AQA and BinckBank. All 3 have set goals to win market share via their online channels. And wanted to grrowww their business with existing and new customers…
- And drive top line by Creating the best user experience possible and become very attractive in the online world by providing information and services online In a convenient, secure, effective and personal manner
- LCH Clearnet is a good example of a company that pays attention to who their clients are and what they value. For you that have never heard of LCH Clearnet: LCH Clearnet is a leading clearinghouse. Their business is about mitigating risk while enabling their clients’ online business models. And they serve clients like the London Stock Exchange and Nasdaq as well as corporate clients. ForgeRock was being used with the goal to reduce risk for clearing members that sell, clients that buy and safeguard the financial infrastructure for the exchange markets that LCH serves. At the same time, ForgeRock was used to offer the customer a choice how to interact with LCH online. Via either personalised portals or, more directly, to specific applications. LCH customers needed to be enable to do business with LCH more securely and effectively. So, the project delivered authenticated access based on a variety of adaptive controls. Single-sign-on to a variety of own an partner applications in a federative model. and a high degree of personalisation of the on-line services that LCH provides to its members, clients and exchanges.
- Another good example of a an institution that pays attention to what their customers value is AQA. AQA is the UK’s biggest exam board and serves over 50.000 teachers. The name of the project is AQA ID and is all about creating the best possible user experience. AQA’s tech strategy when it comes to serving its customers is about creating one customer identity that enables truly personalized omni-channel marketing experiences. AQA customer values are Convenience, Selfservice to Information and Tailored services. Which meant providing seamless registration to thousands of teachers and examining officers in the UK and globally …to helping AQA marketeers Better understanding the preferences based on one unique customer identity And based on that knowledge Personalize the services that AQA provides. Being the market leader already, all geared towards strengthening that position and growing their share of wallet.
- My final example client is BinckBank. BinckBank is the most successful online bank in the Netherlands and some other countries in Europe. They provide services to investors, both private and professional investors. Their business is about operating a trading platform that can handle as many transactions as possible.
- Allowing the BinckBank customers a choice how to do business with BinckBank was key to the L&A project. Login and Authorize - a key project in BinckBank’s ICT Platform development is around authentication and authorisation. Customer values were all about Convenience and doing business in a Secure way. ForgeRock now supports BinckBank’s growth and user requirements in an agile way. BinckBank implemented ForgeRock’s Open Identity Stack and today, due to username and password functions as well as the more modern adaptive risk functionalities of OpenAM, the plaform has become truly safe. Also the platform made it possible, by adding Encap Security, to use a mobile device to authenticate against BinckBank’s Mobile App and Webapplications. A solution that BinckBank customers highly value.
- When it comes to the separated back- and frontend, the specific components used, please come to our booth and meet the architects behind this innovative BinckBank solution. So, coming back to these solutions and reiterating what they were made for
- Companies want to drive top-line revenue. And invest in solutions that need to CONVENIENT to use, SAFE, EFFECTIVE AND ENABLING PERSONALIZED INFORMATION AND SERVICES.
- Let me show you what this means in the world of A TYPICAL USER TODAY and meet John Raskin. John is a Mathematics Teacher of a large High School Academy. John is still asleep but
- But 3 days per week his day starts early… he sets his alarm clock to 6 in the morning. Puts on his running clothes and shoes and…
- makes sure he knows what he’s doing. And captures his results by using a modern running watch
- There he goes. A true athlete
- Back from his run – and it was a great run! – John starts sharing his results and bragging a bit about them.. using the social media integration capabilities of the sports app he uses. Like the Runkeeper app that a friend of John is using.
- Hey Larry, I rocked, buddy. And Larry sees how difficult it is to beat this mister Raskin! After his morning run, John goes to work…
- But decides to follow his car’s advice and have a Latte Macchiato in the nearby coffeeshop
- And once in the coffeeshop takes out his iPad, login quickly and securely to BinckBank and make some money by buying some promising shares. After all he’s in the winning mood! But decides to sell some penny stock first
- Which he should have done years ago After having finished his coffee, John reaches his academy and starts his daily work
- It’s the exam period so he fires up the portal of AQA
- Where he finds all he really needs to do his job as a Math Teacher. John
- All of this could be a regular day today, in 2014. We look forward to Making Identity Matter in the years to come. Thank you for your time, have a great lunch.