1. Performance
in Social
Media?

3. Previous
Data
Test
Lower
Cost Per
Like

4. Campaign

5. Campaign
Custom
Solution to track
Like – Unlike
Previous Fans

6. Creative Used

7. 97% of likes
2% of likes
1% of likes

8. 58% of likes
Οργανώνουμε τη μεγαλύτερη αποστολή frappé που
έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε
Έλληνες του εξωτερικού με ένα μόνο Like!

9. 39% of likes
Στείλε ένα κουτί Nescafé σε έναν Έλληνα του
εξωτερικού με ένα μόνο Like. Γίνε μέρος της
μεγαλύτερης αποστολής Frappé που έγινε ποτέ!

10. What did we optimise?
Images
Text
Interests
Age Groups
Type of ads
Time
Banners
Websites
Daily Monitoring Process

11. 77%
of total likes
from ad
campaign
25%
Lower Cost
Per Like

12. 54% 23% 23%

13. Approx. 20%
more likes on
weekends
47 %
of likes aged
18-24 Male
37%
of likes aged
18-24 Female

14. Success Story

15. OK we got the fans, now what?
Cost Per Engagement
Pay Only for the fan that has real value

16. Engagement with
Facebook Offers

17. Ads
66% of offers claimed came from ads

18. Results in same period
60% Lower CPC compared to other ads
13% claim conversion rate
Cost Per Engagement?

19. What’s next?
Retargeting
Including Facebook
Higher CTRs
Higher Conversions

20. Yes, Performance Exists in Social Media
Thank You