Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!

1. ‘Selfie’ Marketing: Using Social
Media to Show Your Best Side

2. Presented by
Ansley Sudderth
Social Media Training
& Communications Coordinator
Ansley.Sudderth@ForRent.com

3. Join in the conversation!
Chat with @AptsForRent
for the chance to win
$20!

4. • The Selfie Culture
• What Selfie Culture Says About Today’s
Consumer
• What You Can Learn from the Selfie
Phenomenon
• Ways to Show Your Best Side Using Social
• Valuable Links
• Q&A
Agenda

5. The Selfie Culture

6. A photograph that one
has taken of oneself,
typically one taken
with a smartphone or
webcam and uploaded
to a social media
website.
selfie:
Selfie Culture

7. Selfie Culture
Click it
Share it

8. 54% percent of Internet users
have posted original photos online*.
*Pew Internet & American Life Project
Source: Huffington Post
There are nearly 62 million tagged
selfie photos on Instagram
Selfie Stats

9. “The desire to take, post and
get ‘Likes’ on selfies goes back
to a biological behavior all
humans are wired for. – Dr.
Pamela Rutledge, psychologist
Selfie Psychology

11. What Selfie Culture
Says About
Today’s Consumer

12. ACravingforVisualSocialMedia

13. ASerious Case of FOMO

14. CureFOMOWithTAR/TAP!

15. AllAbout the ‘Now’

16. TheNeedtoEngageIsReal

17. What You Can
Learn from the
Selfie Phenomenon

18. Trends Revealed

19. ApplyThisTrendtoYourMarketingEfforts

20. Ways to Show Your
Best Side Using
Social

21. Location

22. DisplayLocationwithFRVideo

23. Amenities 1. Washer/Dryer In Unit
2. Washer/Dryer Hookups
3. Air Conditioning
4. Furnished Available
5. Patio or Balcony
6. Hardwood Floors
7. Dishwasher
8. Walk-in Closets
9. Fireplace
10. Wireless Internet Access

24. HighlightAmenitieswithFRVideo

25. HighlightAmenitieswithVine

26. HighlightAmenitiesUsingInstagram

27. HighlightAmenitiesUsingFacebook

28. PutStellarRatingsonBlast!
Admins can respond to
Facebook reviews with
ease!

29. PromoteCustomerService

30. RecognizeTeamAccomplishments

31. SurpriseAwesomeResidents

32. Valuable Links

33. • Blog post: 5 Ways to Make Your Brand Lovable
http://bit.ly/FRMSLovableBrand
• Blog post: Top 10 Most-Searched Amenities
http://bit.ly/Top10MostSearchedAmenities
• New App: The all new ForRent.com® Mobile
App!
Apple: Bit.ly/FRCapple
Android: Bit.ly/FRCandroid
Valuable Links

36. http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.png
http://rampcreative.com/blog/branding-identity/brand-attraction/
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http://blog.korywoodard.com/wp-content/uploads/2013/05/want-more-now.jpg
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http://www.financialsense.com/sites/default/files/users/u131/images/2013/COM-Maslows-Hierarchy-Of-Needs.jpg
Photo and Statistics Credit