1. Reaching for the Stars:
What Food Network is
Looking For
Kate Bradshaw, VP Digital
Sanjana Modha, Content Producer and food blogger
Scripps International UK and EMEA

2. WHO ARE FOOD NETWORK UK?
• Part of Scripps Networks Interactive – the
world’s biggest producer of lifestyle
entertainment
• Launched in the UK in 2009
• The Number 1 lifestyle channel in the UK
• Available on Sky, Freeview, freesat and Virgin
• Entertainment with food at its heart!
• v
Monthly Unique Users - 875K
Monthly Page Views - 5.1M+
Engaged
On average, users spend 3m 43s
on every visit to our site and view
5 pages – that’s better than 90% of
our competitors!
Foodnetwork.co.uk:

3. HOMEPAGE
• Content rich
• Recipes and recipe
collections
• Popular long form videos
• New show information
• Features, competitions, articl
es, sponsored content

4. RECIPES AND COLLECTIONS
• Over 70K+ recipes
• 9K professional
recipes
• 63K user and
blogger recipes
• In 2013, recipe
collections have
gathered 23M+
page views
• 60%+ traffic is for
sweet baking
recipes

6. TV SHOWS AND VIDEO ON DEMAND
• Top shows available on demand via
foodnetwork.co.uk for 30 days post TX
• A range of long and short form content
• Over 1000+ short form videos –
recipes, tips and how to’s
• All video commissions are produce with TV
and Digital in mind as well as commercial
partners
Most Popular Shows:
Bake with Anna Olson
Amazing Wedding Cakes
Chopped: All Stars
Red, Hot and Yummy
Diners, Drive-Ins and Dives
Barefoot Contessa

7. CONTENT CREATION
21 Cakes that Should Be Illegal
25 Most Amazing Things to Make with Nutella
12 Things You Didn’t Know You Could Deep Fry
• List-style format ensures articles are easily
digestible when presented to users via the website
and social media
• Round-ups of blogger recipes to create ‘best of the
web’ articles – helping us build relationships with
bloggers and drive traffic to their sites
• Over the last 12 months, articles on Food Network
UK have gathered 7.7M page views

8. VIDEO COOKERY SCHOOL
• Watch videos and develop your cooking skills
• Easy, Medium and Advanced levels
• Range of skills and techniques: cupcakes and
curries, knife skills to icing techniques

9. • 10-20 active food bloggers regularly writing for our brand
new blog, launching this Summer
• A group of bloggers who collectively specialise in a diverse range of topics
• No matter what your food niche is, we want to hear from you
• Topical posts on a range of subjects from food trends to food TV show
reviews, recipe-based posts, cooking tips, kitchen experiments, video
tutorials and everything in between
WHAT WE’RE LOOKING FOR

10. • Submit ideas for upcoming themes at editorial
meetings with the team at our London office
• Topical posts not discussed in the meetings can still be submitted
• We hope for this to work like an active stream
• Your entry will then be promoted on all of our social channels including
Twitter, Facebook and Google+
THE PROCESS

11. • You’ll be blogging alongside key talent like Anna Olson and
Andy Bates
• Exclusive previews of our new originations and shows
• Invitations to our events
• A chance to meet the talent
• Invitations to be on our Google+ hangout panels
• An author profile on our blog in which we will link to your blog and
social media streams.
• ‘I blog for Food Network’ badge
• An opportunity to go behind the scenes at our talent filming days
• You might even have the chance to star in some short-form video
content for the website and channel!
WHAT’S IN IT FOR YOU?

12. If you have any questions, please don’t hesitate to get in touch
Thanks for your time!
Kate Bradshaw VP Digital
Email: kate.bradshaw@foodnetwork.co.uk
@katebradshaw1
Sanjana Modha Content Producer and food blogger
Email: sanjana.modha@foodnetwork.co.uk
@KORasoi
www.korasoi.com
@FoodNetwork_UK
www.foodnetwork.co.uk