Simon Khalaf's Flurry presentation at Business Insider Ignition, November 12, 2013.

1. November 12, 2013
PoMo: The Post-Mobile World
www.flurry.com

2. Mobile adoption? Conversation Over...
Worldwide Analytics Events Tracked by Flurry (Trillions)
2
1.8
Retail
1.6
1.4
Logistics &
Travel
1.2
1
Social
Networking
0.8
0.6
0.4
M&E
Music
Gaming
0.2
0
Source: Flurry Analytics, January 2009 – January 2013
www.flurry.com
2

3. App Adoption? Conversation Over…
Time spent on mobile devices
100%
90%
80%
27%
19%
13%
70%
60%
50%
40%
30%
73%
81%
87%
2012
Mobile Web
Apps
2013
20%
10%
0%
2011
www.flurry.com
3

4. 24/7/365 Usage? Conversation Over… Wearables Already Here
Average Times Spent on iOS Devices – US Only
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00
AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM
Games
Social &Photo Sharing
News & Magazines
Music, Media & Entertainment
Utilities & Productivity
Lifestyle & Shopping
Sports, Health & Fitness
Other
www.flurry.com
4

5. Global Adoption? Conversation Over… 100% Growth is the Norm
Growth in Active Connected Devices
300%+
200-299%
100-199%
0-99%
<0%
www.flurry.com
5

6. Mobile Content Explosion? Conversation Over…
App starts on the Flurry platform
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Q3 2013
www.flurry.com
6

7. Mobile Audience Explosion? Talk is Cheap … in Japan
Number of Subscribers in Millions
250
200
150
100
50
0
Line
NTT Docomo
www.flurry.com
7

8. Mobile Audience Explosion? Talk is Cheap … in South Korea
Number of Subscribers in Millions
120
100
80
60
40
20
0
KakaoTalk
SK Telecom
www.flurry.com
8

9. Mobile Audience Explosion? Talk is Cheap … in the US
Number of Subscribers in Millions
250
200
150
100
50
0
Whatsapp
AT&T
www.flurry.com
9

10. Mobile Audience Explosion? Talk is Cheap … and Almost in China
Number of Subscribers in Millions
800
700
600
500
400
300
200
100
0
WeChat
China Mobile
www.flurry.com
10

11. Global Mobile Developer Explosion? Conversation Over
Percentage of Active Apps by Developer Country
100
90
80
70
60
55%
55%
64%
50
Other
US
40
30
20
45%
45%
36%
10
0
2011
2012
1023
Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated
www.flurry.com
11

12. The US Losing its Lead? Let’s Talk…
Total Time Spent in Apps by User Country and App Country of Origin
100%
18%
90%
Percentage of total time in apps
80%
33%
44%
56%
70%
60%
5%
Other
50%
7%
40%
13%
30%
App country of origin
64%
8%
59%
20%
8%
35%
25%
10%
Brazil
China
United Kingdom
United States
16%
0%
United States
United
Kingdom
Brazil
China
User country
Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013
www.flurry.com
12

13. November 12, 2013
Thank you
www.flurry.com