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Reach New Customers Through Online Video Marketing on YouTube

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©Fluid Studio, 2009
CONTACT ME Text dyejo to 50500 John Dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo Free service provided by http://contxts.com ©Fluid Studio, 2009
there is no silver bullet ©Fluid Studio, 2009
We all have a circle of influence. People are influenced by those they trust. ©Fluid Studio, 2009
Circle of Concern What you care about. What you can do something about. Circle of Influence ©Fluid Studio, 2009
People do not want to be sold to. they want to interact anD be heard. ©Fluid Studio, 2009 * Enquiro: “Business to Business Survey 2007.”
©Fluid Studio, 2009
You cannot control the Conversation, but you can participate in it. ©Fluid Studio, 2009
©Fluid Studio, 2009
4 P’S ©Fluid Studio, 2009
4 P’S PRODUCT ©Fluid Studio, 2009
4 P’S PRODUCT, PRICE ©Fluid Studio, 2009
4 P’S PRODUCT, PRICE PLACE ©Fluid Studio, 2009
4 P’S PRODUCT, PRICE PLACE, PROMOTION ©Fluid Studio, 2009
3 R’S ©Fluid Studio, 2009
3 R’S RELEVANT ©Fluid Studio, 2009
3 R’S RELEVANT, REAL ©Fluid Studio, 2009
3 R’S RELEVANT, REAL RESPONSIVE ©Fluid Studio, 2009
4 R’S RELEVANT, REAL RESPONSIVE ©Fluid Studio, 2009
4 R’S RELEVANT, REAL RESPONSIVE, RELATIONSHIP ©Fluid Studio, 2009
ONLINE VIDEO ©Fluid Studio, 2009
Why utilize it? ©Fluid Studio, 2009
Why utilize it? Huge potential at a low cost. ©Fluid Studio, 2009
Video-sharing communities (Top 5) YouTube.com Vimeo.com metacafe.com Hulu.com Veoh.com ©Fluid Studio, 2009
how do they rate? ©Fluid Studio, 2009
©Fluid Studio, 2009
©Fluid Studio, 2009
youtube ©Fluid Studio, 2009
18-55 OVERALL DEMOGRAPHIC ©Fluid Studio, 2009
18-34 MAIN DEMOGRAPHIC ©Fluid Studio, 2009
50/50 YOUTUBE VIEWERS BY GENDER ©Fluid Studio, 2009
YouTube viewers are ACtive viewers ©Fluid Studio, 2009
The average viewers watches THIRTY-NINE videos a month 39 ©Fluid Studio, 2009
52% of viewers share videos with colleagues ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009 7. Employee communication
How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009 7. Employee communication 8. Recruitment
How does YouTube and video fit within your marketing mix? ©Fluid Studio, 2009
How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? ©Fluid Studio, 2009
How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? Is video a single channel or part of a larger mix ©Fluid Studio, 2009
How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? Is video a single channel or part of a larger mix? More exposure for an existing campaign or start a new campaign? ©Fluid Studio, 2009
How much does it cost? ©Fluid Studio, 2009
How much does it cost? Less than $1,000. ©Fluid Studio, 2009
How much does it cost? Less than $1,000. Basically, just need a web cam or camcorder. ©Fluid Studio, 2009
How much does it cost? Less than $1,000. Basically, just need a web cam or camcorder. After that, there are no fees presently. ©Fluid Studio, 2009
What is the ROI? ©Fluid Studio, 2009
What is the ROI? What if you get 5 new customers? ©Fluid Studio, 2009
What is the ROI? What if you get 5 new customers? 10? ©Fluid Studio, 2009
What is the ROI? What if you get 5 new customers? 10? 100? ©Fluid Studio, 2009
What is the ROI? What if you get 5 new customers? 10? 100? 1,000+? ©Fluid Studio, 2009
What usually does NOT work for YouTube and video sites? ©Fluid Studio, 2009
What usually does NOT work for YouTube and video sites? Existing commercials ©Fluid Studio, 2009
What usually does NOT work for YouTube and video sites? Existing commercials Repurposing internal videos ©Fluid Studio, 2009
What usually does NOT work for YouTube and video sites? Existing commercials Repurposing internal videos Traditional thinking ©Fluid Studio, 2009
What are YouTube viewers looking for? ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Establish your company as an expert! ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Establish your company as an expert! example: d-linktv ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Show and teach people how to do things ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Show and teach people how to do things Example: Make Magazine ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment There are no rules. Be funny, add music, throw in sports, etc. be creative! ©Fluid Studio, 2009
What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment There are no rules. Be funny, add music, throw in sports, etc. be creative! Example: blendtec ©Fluid Studio, 2009
keys Subtlety—make it covert, not overt ©Fluid Studio, 2009
keys Subtlety—make it covert, not overt Infomercial, not commercial ©Fluid Studio, 2009
keys Subtlety—make it covert, not overt Infomercial, not commercial Create a video with unique value— must stand on its own ©Fluid Studio, 2009
keys Subtlety—make it covert, not overt Infomercial, not commercial Create a video with unique value— must stand on its own Entice the viewer to want more info, then draw them to your site! ©Fluid Studio, 2009
Promoting Your Video ©Fluid Studio, 2009
Promoting Your Video How will the masses find yours? ©Fluid Studio, 2009
Drive direct sales! ©Fluid Studio, 2009
Drive direct sales! Pre-roll, mid-roll, or post-roll slide with your URL and toll-free phone number ©Fluid Studio, 2009
Drive direct sales! Pre-roll, mid-roll, or post-roll slide with your URL and toll-free phone number Add URL in the text description ©Fluid Studio, 2009
Optimize your video for search ©Fluid Studio, 2009
Optimize your video for search Start with strong content ©Fluid Studio, 2009
Optimize your video for search Start with strong content Inform, educate, or entertain ©Fluid Studio, 2009
Optimize your video for search Start with strong content Inform, educate, or entertain Strong title, description, and tags (allows for searchability on the site) ©Fluid Studio, 2009
Optimize your video for search Start with strong content Inform, educate, or entertain Strong title, description, and tags (allows for searchability on the site) Think as your target viewers would think! ©Fluid Studio, 2009
Optimize your channel ©Fluid Studio, 2009
Optimize your channel Customize it with colors and brand it similar to your site and other web properties ©Fluid Studio, 2009
Take advantage of community features ©Fluid Studio, 2009
Take advantage of community features Share with friends and “subscribers” (you can broadcast bulletins) ©Fluid Studio, 2009
Take advantage of community features Share with friends and “subscribers” (you can broadcast bulletins) Create a YouTube group around a shared affinity ©Fluid Studio, 2009
host a contest ©Fluid Studio, 2009
Promote using other mediums— GO VIRAL! ©Fluid Studio, 2009
Promote using other mediums— GO VIRAL! E-mail marketing ©Fluid Studio, 2009
Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) ©Fluid Studio, 2009
Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) Press releases ©Fluid Studio, 2009
Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) Press releases Social networks (Facebook, Twitter, LinkedIn, etc.) ©Fluid Studio, 2009
Video allows you to: ©Fluid Studio, 2009
Video allows you to: Reach an established and new audience ©Fluid Studio, 2009
Video allows you to: Reach an established and new audience Analytics using INSIGHT ©Fluid Studio, 2009
Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers ©Fluid Studio, 2009
Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers Gain an advantage over slower competitors ©Fluid Studio, 2009
Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers Gain an advantage over slower competitors ©Fluid Studio, 2009 Strong potential for your marketing dollar
YouTube INSIGHT ©Fluid Studio, 2009
©Fluid Studio, 2009 PACKAGING | GRAPHIC DESIGN | INTEGRATED MARKETING | ADVERTISING

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Reach New Customers Through Online Video Marketing on YouTube

  • 2. CONTACT ME Text dyejo to 50500 John Dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo Free service provided by http://contxts.com ©Fluid Studio, 2009
  • 3. there is no silver bullet ©Fluid Studio, 2009
  • 4. We all have a circle of influence. People are influenced by those they trust. ©Fluid Studio, 2009
  • 5. Circle of Concern What you care about. What you can do something about. Circle of Influence ©Fluid Studio, 2009
  • 6. People do not want to be sold to. they want to interact anD be heard. ©Fluid Studio, 2009 * Enquiro: “Business to Business Survey 2007.”
  • 8. You cannot control the Conversation, but you can participate in it. ©Fluid Studio, 2009
  • 11. 4 P’S PRODUCT ©Fluid Studio, 2009
  • 12. 4 P’S PRODUCT, PRICE ©Fluid Studio, 2009
  • 13. 4 P’S PRODUCT, PRICE PLACE ©Fluid Studio, 2009
  • 14. 4 P’S PRODUCT, PRICE PLACE, PROMOTION ©Fluid Studio, 2009
  • 16. 3 R’S RELEVANT ©Fluid Studio, 2009
  • 17. 3 R’S RELEVANT, REAL ©Fluid Studio, 2009
  • 18. 3 R’S RELEVANT, REAL RESPONSIVE ©Fluid Studio, 2009
  • 19. 4 R’S RELEVANT, REAL RESPONSIVE ©Fluid Studio, 2009
  • 20. 4 R’S RELEVANT, REAL RESPONSIVE, RELATIONSHIP ©Fluid Studio, 2009
  • 22. Why utilize it? ©Fluid Studio, 2009
  • 23. Why utilize it? Huge potential at a low cost. ©Fluid Studio, 2009
  • 24. Video-sharing communities (Top 5) YouTube.com Vimeo.com metacafe.com Hulu.com Veoh.com ©Fluid Studio, 2009
  • 25. how do they rate? ©Fluid Studio, 2009
  • 29. 18-55 OVERALL DEMOGRAPHIC ©Fluid Studio, 2009
  • 30. 18-34 MAIN DEMOGRAPHIC ©Fluid Studio, 2009
  • 31. 50/50 YOUTUBE VIEWERS BY GENDER ©Fluid Studio, 2009
  • 32. YouTube viewers are ACtive viewers ©Fluid Studio, 2009
  • 33. The average viewers watches THIRTY-NINE videos a month 39 ©Fluid Studio, 2009
  • 34. 52% of viewers share videos with colleagues ©Fluid Studio, 2009
  • 35. How can you use YouTube? 1. Brand awareness ©Fluid Studio, 2009
  • 36. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion ©Fluid Studio, 2009
  • 37. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts ©Fluid Studio, 2009
  • 38. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business ©Fluid Studio, 2009
  • 39. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support ©Fluid Studio, 2009
  • 40. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009
  • 41. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009 7. Employee communication
  • 42. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009 7. Employee communication 8. Recruitment
  • 43. How does YouTube and video fit within your marketing mix? ©Fluid Studio, 2009
  • 44. How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? ©Fluid Studio, 2009
  • 45. How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? Is video a single channel or part of a larger mix ©Fluid Studio, 2009
  • 46. How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? Is video a single channel or part of a larger mix? More exposure for an existing campaign or start a new campaign? ©Fluid Studio, 2009
  • 47. How much does it cost? ©Fluid Studio, 2009
  • 48. How much does it cost? Less than $1,000. ©Fluid Studio, 2009
  • 49. How much does it cost? Less than $1,000. Basically, just need a web cam or camcorder. ©Fluid Studio, 2009
  • 50. How much does it cost? Less than $1,000. Basically, just need a web cam or camcorder. After that, there are no fees presently. ©Fluid Studio, 2009
  • 51. What is the ROI? ©Fluid Studio, 2009
  • 52. What is the ROI? What if you get 5 new customers? ©Fluid Studio, 2009
  • 53. What is the ROI? What if you get 5 new customers? 10? ©Fluid Studio, 2009
  • 54. What is the ROI? What if you get 5 new customers? 10? 100? ©Fluid Studio, 2009
  • 55. What is the ROI? What if you get 5 new customers? 10? 100? 1,000+? ©Fluid Studio, 2009
  • 56. What usually does NOT work for YouTube and video sites? ©Fluid Studio, 2009
  • 57. What usually does NOT work for YouTube and video sites? Existing commercials ©Fluid Studio, 2009
  • 58. What usually does NOT work for YouTube and video sites? Existing commercials Repurposing internal videos ©Fluid Studio, 2009
  • 59. What usually does NOT work for YouTube and video sites? Existing commercials Repurposing internal videos Traditional thinking ©Fluid Studio, 2009
  • 60. What are YouTube viewers looking for? ©Fluid Studio, 2009
  • 61. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) ©Fluid Studio, 2009
  • 62. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Establish your company as an expert! ©Fluid Studio, 2009
  • 63. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Establish your company as an expert! example: d-linktv ©Fluid Studio, 2009
  • 64. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education ©Fluid Studio, 2009
  • 65. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Show and teach people how to do things ©Fluid Studio, 2009
  • 66. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Show and teach people how to do things Example: Make Magazine ©Fluid Studio, 2009
  • 67. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment ©Fluid Studio, 2009
  • 68. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment There are no rules. Be funny, add music, throw in sports, etc. be creative! ©Fluid Studio, 2009
  • 69. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment There are no rules. Be funny, add music, throw in sports, etc. be creative! Example: blendtec ©Fluid Studio, 2009
  • 70. keys Subtlety—make it covert, not overt ©Fluid Studio, 2009
  • 71. keys Subtlety—make it covert, not overt Infomercial, not commercial ©Fluid Studio, 2009
  • 72. keys Subtlety—make it covert, not overt Infomercial, not commercial Create a video with unique value— must stand on its own ©Fluid Studio, 2009
  • 73. keys Subtlety—make it covert, not overt Infomercial, not commercial Create a video with unique value— must stand on its own Entice the viewer to want more info, then draw them to your site! ©Fluid Studio, 2009
  • 74. Promoting Your Video ©Fluid Studio, 2009
  • 75. Promoting Your Video How will the masses find yours? ©Fluid Studio, 2009
  • 76. Drive direct sales! ©Fluid Studio, 2009
  • 77. Drive direct sales! Pre-roll, mid-roll, or post-roll slide with your URL and toll-free phone number ©Fluid Studio, 2009
  • 78. Drive direct sales! Pre-roll, mid-roll, or post-roll slide with your URL and toll-free phone number Add URL in the text description ©Fluid Studio, 2009
  • 79. Optimize your video for search ©Fluid Studio, 2009
  • 80. Optimize your video for search Start with strong content ©Fluid Studio, 2009
  • 81. Optimize your video for search Start with strong content Inform, educate, or entertain ©Fluid Studio, 2009
  • 82. Optimize your video for search Start with strong content Inform, educate, or entertain Strong title, description, and tags (allows for searchability on the site) ©Fluid Studio, 2009
  • 83. Optimize your video for search Start with strong content Inform, educate, or entertain Strong title, description, and tags (allows for searchability on the site) Think as your target viewers would think! ©Fluid Studio, 2009
  • 84. Optimize your channel ©Fluid Studio, 2009
  • 85. Optimize your channel Customize it with colors and brand it similar to your site and other web properties ©Fluid Studio, 2009
  • 86. Take advantage of community features ©Fluid Studio, 2009
  • 87. Take advantage of community features Share with friends and “subscribers” (you can broadcast bulletins) ©Fluid Studio, 2009
  • 88. Take advantage of community features Share with friends and “subscribers” (you can broadcast bulletins) Create a YouTube group around a shared affinity ©Fluid Studio, 2009
  • 89. host a contest ©Fluid Studio, 2009
  • 90. Promote using other mediums— GO VIRAL! ©Fluid Studio, 2009
  • 91. Promote using other mediums— GO VIRAL! E-mail marketing ©Fluid Studio, 2009
  • 92. Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) ©Fluid Studio, 2009
  • 93. Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) Press releases ©Fluid Studio, 2009
  • 94. Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) Press releases Social networks (Facebook, Twitter, LinkedIn, etc.) ©Fluid Studio, 2009
  • 95. Video allows you to: ©Fluid Studio, 2009
  • 96. Video allows you to: Reach an established and new audience ©Fluid Studio, 2009
  • 97. Video allows you to: Reach an established and new audience Analytics using INSIGHT ©Fluid Studio, 2009
  • 98. Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers ©Fluid Studio, 2009
  • 99. Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers Gain an advantage over slower competitors ©Fluid Studio, 2009
  • 100. Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers Gain an advantage over slower competitors ©Fluid Studio, 2009 Strong potential for your marketing dollar
  • 102. ©Fluid Studio, 2009 PACKAGING | GRAPHIC DESIGN | INTEGRATED MARKETING | ADVERTISING