4. Contact me:
Text “dyejo” to 50500
John Dye
cell: 801.631.4736
email: johnd@fluid-studio.net
web: www.fluid-studio.net
Twitter: @dyejo
Free service provided by
http://contxts.com
5. Before we begin . . .
I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet”
6. We all have
a circle of
influence. Circle of Concern What you
care about.
People are
influenced
by those they
trust What you can
do something
about.
Circle of Influence
10. The 4 P’s of
marketing
(product, price,
place, promotion)
still exist, but the 3
R’s (relevant, real,
responsive) are
rising quickly in a
web 2.0 world, and
will result in a 4th
R—relationship
12. Twitter is a giant cocktail party where you can join the
conversation at will and flit in and out
13. A lot of people ask: Why would anyone want to do this?
14. Twitter’s
Growth
RANK Site Feb 08 Feb 09 % growth
1 Twitter.com 475,000 7,038,000 1382%
2 Zimbio 809,000 2,752,000 240%
3 Facebook 20,043,000 65,704,000 228%
4 Multiply 821,000 2,394,000 192%
5 Wikia 1,381,000 3,758,000 172%
source: Nielsen NetView, 2/09, U.S., Home and Work
15. Age Group Unique Audience Composition %
Twitter’s 2-17 250,000 3.6
Users 18-24 ** **
25-34 1,379,000 19.6
35-49 2,935,000 41.7
55+ 1,165,000 16.6
65+ 477,000 6.8
source: Nielsen NetView, 2/09, U.S., Home and Work
**These demographics have insufficient sample sizes
In January, 735,000 unique visitors accessed the Twitter
Web site through their mobile phones. The average unique
visitor went to Twitter.com 14 times during the month and
spent an average of seven minutes on the site.
16. Why Twitter might
be the easiest
social media for
your organization
to break into for
creating brand
interactivity 1. Twitter, as a service, is free
and real time
relationships with
your customers
17. Why Twitter might
be the easiest
social media for
your organization
to break into for
creating brand
1. Twitter, as a service, is free
interactivity
2. Getting started is easy
and real time
relationships with
your customers
18. Why Twitter might
be the easiest
social media for
your organization
to break into for
1. Twitter, as a service, is free
creating brand
2. Getting started is easy
interactivity
3. It only takes seconds (and 140 char-
and real time acters or less) to get your point across
relationships with
your customers
19. Why Twitter might
be the easiest
social media for
your organization
to break into for 1. Twitter, as a service, is free
creating brand 2. Getting started is easy
interactivity 3. It only takes seconds (and 140 char-
acters or less) to get your point across
and real time
4. Multitudes of prospects and customers
relationships with
can get your updates
your customers
20. Why Twitter might
be the easiest
social media for
your organization 1. Twitter, as a service, is free
to break into for 2. Getting started is easy
creating brand 3. It only takes seconds (and 140 char-
interactivity acters or less) to get your point across
4. Multitudes of prospects and customers
and real time
can get your updates
relationships with
5. It doesn’t have to be a time-
your customers
consuming activity
21. Why Twitter might
be the easiest
social media for 1. Twitter, as a service, is free
your organization 2. Getting started is easy
to break into for 3. It only takes seconds (and 140 char-
creating brand acters or less) to get your point across
interactivity 4. Multitudes of prospects and customers
and real time can get your updates
relationships with 5. It doesn’t have to be a time-
your customers consuming activity
6. Google loves tweets (and you
should too!)
22. Why Twitter might
be the easiest 1. Twitter, as a service, is free
social media for 2. Getting started is easy
your organization 3. It only takes seconds (and 140 char-
to break into for acters or less) to get your point across
creating brand 4. Multitudes of prospects and customers
interactivity can get your updates
and real time 5. It doesn’t have to be a time-
relationships with consuming activity
your customers 6. Google loves tweets (and you
should too!)
7. Easy way to share updates and links
23. Why Twitter might
1. Twitter, as a service, is free
be the easiest
2. Getting started is easy
social media for
3. It only takes seconds (and 140 char-
your organization acters or less) to get your point across
to break into for 4. Multitudes of prospects and customers
creating brand can get your updates
interactivity 5. It doesn’t have to be a time-
and real time consuming activity
relationships with 6. Google loves tweets (and you
your customers should too!)
7. Easy way to share updates and links
8. Create real time, interactive
relationships
24. How do I
access Twitter?
Web and
mobile devices
via web and
freestanding
applications
29. How do I let
people know
I am on 1. Put it on your e-mail signature and
Twitter? business card
2. Put it on your website and blog
3. Follow thought leaders and comment
on their tweets—Interact!
4. Find people who are talking about
your company and follow them
31. service-oriented businesses
Use Twitter for customer service and providing assistance
Search.twitter.com allows you to do custom searches for
query strings
You can also create interfaces so your search is dropped
into a web or blog page; this allows a person to actually get
in touch with the prospect or customer in real time
Rhodes Rolls example
33. information-based businesses
Use Twitter to provide information that is relevant,
timely, and interesting
You can embed links (can compress links through is.gd
or tinyurl.com to save characters)
Your goal is to become a trusted information source—
an expert--—a veritable storehouse of knowledge
You can tweet more as a company, not as a person
34. Strategically create your plan!
1-Gather information
2-Only link to trustworthy sites
3-Follow industry thought leaders and read
what they read
4-Ask questions/seek opinions
twtapps
36. Top 100 Twitter Tools
Tweetlater—”repetition is not a bad thing”
37. 70-20-10 Formula:
Share Resources (70) - Successful learning in the 21st Century is not what
you know, but what you can share, so 70% of total Twittertime is spent
sharing information, opinions, links, and tools.
Collaboration (20) - 20% of Tweets are directly responding, connecting,
collaborating, and co-creating with like-minded Twitter colleagues. From these
important tweets, lifelong professional and personal relationships are forged.
Chit-Chat (10) - 10% of Twittertalk is “chit-chat-how’s-your-hat” stuff. It
is in these “trivial” details shared about working out, favorite movies, politics,
and life in general that we connect with others as human beings.
—Angela Maiers, educator, author, blogger
42. “Social media has allowed Utah Business to garner more participation with our
subscribers than ever before.”
“Social media has created online channels for the business community to
participate in within Utah... social networks are just the place where people
go, everyone knows about [them] and it provides a way for business people to
network more efficiently and with more people.”
—Jared Preusz, Utah Business Magazine
55. Contact me:
Text “dyejo” to 50500
John Dye
cell: 801.631.4736
email: johnd@fluid-studio.net
web: www.fluid-studio.net
Twitter: @dyejo
Free service provided by
http://contxts.com
