Optimizing your website for SEO is critical in todays search engine world. If you need help optimizing your website, making an SEO friendly website then you need to check out this presentation. On-Page SEO slide deck from Ty Kilgore's presentation at Belle of the blogs – How digital marketing can jump-start your blog on October 10, 2013

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2. Belle of the Blogs
“How SEO can jump start
your blog”
Fluid Blogger Series
On-Page SEO
October 10th, 2013
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3. http://
www.linkedin.com
/in/tykilgore
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5. Two
Elements
On Page SEO
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Off-Page SEO
On-­‐Page SEO is about making the page as relevant as possible for a given search query
as possible.
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6. What is On-Page SEO?
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9. Everything has a purpose
Domain
URLs
Posts Names
Titles
Descriptions
Images
Alt Attributes
File Names
Content
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10. Domain
Name
&
URLs
Domains
and
URLs
make
a
difference
Choose
your
URL
wisely.
h;p://www.shoes.com/nike-­‐running-­‐
shoes-­‐for-­‐men/
Instead
of
h;p://www.shoes.com/products/879861/
id=5674-­‐7yhe9j/
URL
structure
is
important
for
the
search
engines
to
understand
what
your
site
and
domain
is
about.
Include
keywords
in
your
domain
and
URL
whenever
possible.
Research
what
keywords
to
include
in
Google
Keyword
Planner
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12. Post
Names
Long
Tail
Searches
-­‐
Hummingbird
Update
-­‐
Focus
on
creaVng
content
that
provides
real
value
to
users.
Don’t
Hit
Enter
-­‐
example
nike
running
shoes
-­‐
before
the
keyword
type
in
5
W’s
and
How
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13. Titles
Title
tags
are
part
of
the
meta
tags
that
appear
in
your
HTML.
Help
set
you
apart
from
others
listed
in
the
SERPS
Should
be
maximum
of
65-­‐70
characters
long,
including
spaces
Make
sure
the
most
important
keyword
are
first
in
your
Vtle
Separate
the
keywords
in
the
Vtle
tag
Keep
your
important
phrases
shorts
and
simple.
NO!
and,
but,
if,
then
type
of
words
Each
page
is
different
and
each
page
needs
a
unique
Vtle
tag
Example
Vtle
tag
Keyword
1
|
Keyword
2
|
Keyword
3
|
Company
Name
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15. DescripVons
Meta
descripVons
aren’t
used
in
the
search
engines
ranking
algorithms
Need
to
be
wri;en
to
incite
users
to
click
and
should
be
wri;en
like
an
ad
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16. Images
File
names
ma;er
-­‐
nikefreemenrunningshoe.jpg
instead
of
image1234.jpg
-­‐
your
file
name
becomes
your
URL
Size
of
image
ma;ers
because
of
load
Vme
-­‐
upload
smallest
file
size-­‐
Picnik and Image Optimizer DO NOT let your brower resize a
larger image to look smaller
Alt
A;ributes
-­‐
include
keyword
when
possible
Content
surrounding
the
image
-­‐
search
engines
use
this
informaVon
to
help
them
determine
what
an
image
is
about
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19. Content
Search
engines
are
focusing
on
creaVng
the
best
possible
user
experience
as
possible
CreaVng
original,
quality,
content
creaVon
will
be
key
in
ranking
in
the
future
CreaVng
relevant
and
fresh
informaVon
with
the
SEO
in
mind
will
help
you
in
the
future
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Image Source http://synergizeonline.net/bookmarkawards/content-king-bookmarks-awards-2013/

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21. Review - YOU CAN DO IT!
On-Page
• Do Keyword Research
• Write posts that people are
looking for
• Every page make sure the
meta data is optimized
• Uploading Images?
Make sure they have the
keyword file name, alt tag,
and the file size isn’t huge
• Create and submit XML
sitemaps
• Create content regularly
• http://www.getfluid.com/
learn-seo/
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