Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.

2. CONTACT ME
TEXT CASEPHILIP TO 50500
PHILIP CASE
801.362.9991
philc@fluid-studio.net
www.fluid-studio.net
twitter @casephilip
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©2009 Fluid Studio

4. Before we begin . . .
I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet”
©2009 Fluid Studio

5. Social media is
just one tool in
the toolbox
©2009 Fluid Studio

6. We all have
a circle of
influence. Circle of Concern What you
People are care about.
influenced
by those they
trust What you can
do something
about.
Circle of Influence
©2009 Fluid Studio

7. People do not
want to be
sold to—they
want to
interact and
be heard
©2009 Fluid Studio

8. You cannot
control the
conversation,
but you can
participate
in it
©2009 Fluid Studio

9. Although social
media is “one-to-
many” broadcast
marketing, at
the end of the
day real results
will occur when
“one-to-one”
relationships are
formed
©2009 Fluid Studio

10. The 4 P’s of
marketing
(product, price,
place, promotion)
still exist, but the 3
R’s (relevant, real,
responsive) are
rising quickly in a
web 2.0 world, and
will result in a 4th
R—relationship
©2009 Fluid Studio

11. ©Fluid Studio, 2009

12. Side-by-side comparison
©2009 Fluid Studio

13. Side-by-side comparison—
Twitter detail
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14. Side-by-side comparison—
MySpace detail
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15. Side-by-side comparison—
Facebook detail
©2009 Fluid Studio

16. Demographics of Facebook users
©2009 Fluid Studio

17. Demographics Females 18-25 led Facebook’s
of Facebook demographic categories this month,
users adding over 700,000 monthly active
users to over 12.8 million.
In addition, women over 45 showed
strong growth, while increases
in males over 35 were lower.
However, on the whole, we see
that Facebook is still growing most
quickly percentage-wise amongst
users over 45 – an interesting
demographic trend that started
earlier this year
©2009 Fluid Studio

18. Demographics
of Facebook
users
©2009 Fluid Studio

19. Demographics
of Facebook
users
©2009 Fluid Studio

20. Demographics
of Facebook
users
©2009 Fluid Studio

21. Demographics
of Facebook
users
©2009 Fluid Studio

22. 11 Business Benefits of Using Facebook Applications
Compliments to marketing-jive.com
©2009 Fluid Studio

23. 11 Business 1. Branding
Benefits of
Using Facebook Facebook can be a great resource
Applications for generating brand awareness. It
can help build relationships with
your prospects and clients.
©2009 Fluid Studio

24. 11 Business 2. Customer Engagement
Benefits of
Using Facebook Using Facebook applications can
Applications be a great way for communicating
promotions, contests, and events.
©2009 Fluid Studio

25. 11 Business 3. Drive Web Traffic
Benefits of
Using Facebook Facebook can act as a portal point
Applications for driving traffic to your site and
other online properties.
©2009 Fluid Studio

26. A breakdown
of the
popularity of
Facebook
applications
©2009 Fluid Studio

27. 11 Business 4. Reputation Management
Benefits of
Using Facebook Facebook can be a useful tool for
Applications listening and responding to what
users are saying about you and
your brand.
©2009 Fluid Studio

28. 11 Business 5. New Customer Acquisition
Benefits of
Using Facebook Facebook provides an opportunity
Applications to find consumers you may have
not otherwise discovered (based
solely on their interests and affinity
alignments).
©2009 Fluid Studio

29. 11 Business 6. Advertising
Benefits of
Using Facebook You can drill down and advertise
Applications just to the target audience that
has the demographic footprint you
desire.
©2009 Fluid Studio

30. 11 Business 7. Client Retention
Benefits of
Using Facebook Facebook provides another
Applications communication point to build
a strong relationship with your
consumer.
©2009 Fluid Studio

31. 11 Business 8. Access to the social world and
Benefits of its inherent value (the "in" factor)
Using Facebook
Consider the following scenario: a potential
Applications
prospect could be doing research on your
brand or organization and may use Facebook
to see if you have a presence there. Then
they see that you have a Facebook profile
and see a number of positive posts about
your brand. This in turn can shape their
opinion and could end up being one of many
deciding factors as to why the prospect
selects you over a competitor. The perception
that Facebook is "in" and the fact that you
are using Facebook could help influence the
perception of your brand.
©2009 Fluid Studio

32. 11 Business 9. The Viral Effect
Benefits of
Using Facebook Nothing attracts a crowd like a crowd.
Applications
And Facebook is attracting quite the
crowd . . .
©2009 Fluid Studio

33. 11 Business 10. Feedback Mechanism
Benefits of
Using Facebook Using Facebook and the various
Applications applications available can help you
understand consumer behavior based on
the sharing of content and commentary
on the social networking site.
©2009 Fluid Studio

34. 11 Business 11. Build Business Use Cases
Benefits of
Using Facebook Facebook can provide you with
Applications an opportunity to build successful
business cases as you target specific
vertical markets with specific
business objectives.
©2009 Fluid Studio

35. According to a “Social media sites continue to be
study released an important source of community
in January 2009 connection, and savvy retailers
by Rosetta, an are reaping the benefits of
interactive Facebook’s rapid extension into new
marketing agency, demographics, such as Gen X and
59 of the 100 seniors,” said Adam Cohen, partner
top retailers with Rosetta’s consumer goods and
have a Facebook retail practice.
presence.
©2009 Fluid Studio

36. Mr. Cohen said “It’s important that retailers don’t
that retailers just slap up a page because everyone
should guard is talking about Facebook. An
against casual effective presence requires that
attitudes toward you carefully consider what your
their Facebook customers are looking for, what you
presences. would like to communicate, and what
role a fan page should play in your
overall online strategy.”
©2009 Fluid Studio

37. General Tips The most effective Facebook fan
pages are updated on a regular basis
with new content.
©2009 Fluid Studio

38. General Tips If there's actually evidence that
the page administrator is visiting
regularly and interacting with the
community, the more engaged fans
will be (check out the wall on Dell's
page).
©2009 Fluid Studio

39. General Tips Facebook pages work best when their
less about "me, me, me" and more about
"you, you, you" (customer-centric).
©2009 Fluid Studio

40. General Tips Be a good member of the community:
promote others even more than
you promote yourself. Linking and
promoting others is a nice way to show
you care about others and can set you
apart as an “expert” in the field.
©2009 Fluid Studio

41. General Tips The creative material of your message
should be something that people want
to share virally with others. Make
it newsworthy, controversial, timely,
immediately useful, or even humorous.
©2009 Fluid Studio

42. General Tips Don't spam—wrap your self-promotion
in something of value to others.
©2009 Fluid Studio

43. Tostitos on 0 to 17,000+ fans in one month
Facebook:
Case Study
©2009 Fluid Studio

44. Tostitos on The concept was simple. Get the
Facebook: most rabid, dyed-in-the-wool fans to
Case Study compete against each other for the
chance to win a $100,000 scholarship
for their school.
©2009 Fluid Studio

45. Tostitos on Tactic:
Facebook: Create a Facebook application that
Case Study collected fans’ info, a short paragraph
about why they should be selected, and
a photo showing their school spirit.
©2009 Fluid Studio

46. Tostitos on Two teams were selected a few weeks
Facebook: later, and they began a cross-country
Case Study challenge that started in NYC and
ended at the Tostito’s Fiesta Bowl on
game day. Throughout the challenge,
they were filmed and wrote updates
about their experience on the Facebook
fan page.
©2009 Fluid Studio

47. Tostitos on Results:
Facebook:
Case Study 17,779 people became fans of the
Facebook page
56,531 page views
39,477 unique visitors
597 wall posts
1098 entries with photos for the contest
1925 entries to the contest were shared
with a friends
©2009 Fluid Studio

48. Tostitos on Success Tip #1
Facebook:
Case Study Give users value
Aside from the $100k scholarship (which
is admittedly a clear value), Tostitos had
high entertainment value. People flocked
to the site.
©2009 Fluid Studio

49. Tostitos on Success Tip #2
Facebook:
Case Study Invite (and unite) a community
Facebook was a natural fit for this
promotion. The first big spike on the fans
chart above happened after the schools
were announced. When the page first
launched, Tostitos had to cast a somewhat
wide net with their ad placement. After it
was announced on December 7 that Ohio
State and University of Texas were the
two competing schools, Tostitos refined
their ad target down to just current and
alums of those schools.
©2009 Fluid Studio

50. Tostitos on Success Tip #3
Facebook:
Case Study (New) content is king!
The next big spike in traffic can be
brought attributed to status updates. Once
the race began, the page lit up with new
content on a very frequent basis. This
created news feed items and gave fans a
reason to come back to the page. Graphics
and content were updated often.
Engagement. Engagement. Engagement.
There is no substitute.
©2009 Fluid Studio

51. Adobe describes its results:
“About 10% of our page visitors played
the game and, of those who played, 6%
Adobe’s “Real or clicked the “Share” button at the end of
Fake” campaign the game, and 6% clicked “Buy Now” at
the end of the game. Due to this game
included a game
and media placement, our page received
on the company’s over 6,000 new fans too.”
page, where
users guessed
whether an
image was real or
manipulated in
Photoshop.
©2009 Fluid Studio

52. ©Fluid Studio, 2009

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71. Using a "widget" to promote your business
©2009 Fluid Studio

72. Widgets Widgets are like portable websites
that operate with the same
functionality as the host site but can
be embedded into a blog, webpage,
or other internet property.
This is an optimal tool for lead
generation that can attract clients
from diverse demographics.
©2009 Fluid Studio

73. What does a Big Brothers Big Sisters of Utah
widget look like
and how does it
function?
©2009 Fluid Studio

74. What does a United Way
widget look like
and how does it
function?
©2009 Fluid Studio

75. What does a National Multiple Sclerosis Society
widget look like
and how does it
function?
©2009 Fluid Studio

76. What does a Rhodes Rolls
widget look like
and how does it
function?
©2009 Fluid Studio

77. What does a Widgets are viral!
widget look like
and how does it
function?
©2009 Fluid Studio

78. ©2009 Fluid Studio

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