Media effects theory

[object Object],[object Object],What is The Media Effect Theory?

The theory helps explain Moral panic in relation to representations of; sex violence and deviant behaviour and it’s supposed effects on youth. Moral panic The feeling that the situation is out of control in some way, and therefore represents a threat to the moral order. ,[object Object],[object Object]

The media effects theory and how it affects representation of England/ Englishness The media effects theory affects how English people view themselves, for instance, in Lock, Stock and Two Smoking Barrels, the English are represented in a rough, ‘cockney-geezer’ way… This is a self-gratifying stereotype, but would likely be viewed as negative by a non-English audience. The theory is that these stereotypes that we view of ourselves are likely to affect the way we view ourselves, and, in turn act.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. The effects model is selective in its criticisms of media depictions of violence 5. The effects model makes no attempt to understand meanings of the media 6. The effects model is not grounded in theory

Media effects theory

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Media effects theory