Corporate Identity is moving and more of a conversation between a brand and their customers than ever. This presentation looks at the basics of any successful CI system.
18. Intention take note recognize create affinity
Operation
cognition
memorize
Key take-away I see, #1:
I hear
Identification = Affinity
identification
comparison
I identify
identification
I identify myself with
Subject
real qualities
facts
character
physical
manifestation
aesthetic qualities
recognizability
charisma
mental qualities
affinity motifs
self understanding
Result to get to know recognize identify
24. Corporate Identity
Who we are or what we
want to be
Corporate Behavior
How we interact
Corporate
Communication
How we talk
Public Relations
How we present ourselves
to the public
Corporate Design
How we present ourselves
visually
Advertising
How we communicate our
products and services
Communication
Design
The design of media Product Design
The design of products
Environmental Design
The design of our built
environment
Corporate
Wording
How we talk to
each other
Corporate Culture
Goals and values
Corporate Image
How we are perceived
by others
Corporate Organization
How we work together
Service Design
How we interact with
our customers
Social Media
How we interact visibly
with the public
Ecosystem Design
The design of product
systems and brand partners