The document outlines a 4-point approach for defining the role of digital signage in multi-touch retail environments. It was written by Florian Vollmer, SVP of Design and Principal, and Jim Stoklosa, Director of Digital Signage and Development. The 4 points examine how digital signage can enhance the customer experience, integrate with other technologies, adapt to different retail formats, and remain relevant as technology advances.

1. Future Proof Design
A 4-Point Approach to Defining
the Role of Digital Signage in
Multi-Touch Retail Environments
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2. Future Proof Design
Florian Vollmer SVP Design, Principal
@florianvollmer
Jim Stoklosa, Director Digital Signage and
Development
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