SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.
20. 1. Organizational Experimentation
2. External Agents of Change as Internal Driver
3. Idea Neutrality
4. Idea Evangelism
5. Tend, Prune, Harvest
6. Shared Purpose
From Tim Brown, “Change by Design”
28. Design Marketing General Manager
Strategy
Capital
Organization
Processes & Tech
Go-to-market Go-to-market
Empathy, Creativity, Rationality
Distribution
Pricing/ Financials
Distribution
Pricing/ Financials
Product/ Service Product/ Service Product/ Service
Packaging Packaging Packaging
Branding Branding Branding