There are seven areas where cloud service providers could use a differentiation strategy to win and retain customers. In this presentation Tony Lucas Founder and Product Champion of Flexiant will team up with UShareSoft’s CTO and Co-founder, James Weir, to delve deeper into one of these seven areas: application delivery.

1. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Diferentiate Cloud Services with
Self-Service Application Delivery
Diferentiate Cloud Services with
Self-Service Application Delivery
25th
April 2013
Tony Lucas
tony@fexiant.com
@tonylucas
James Weir
james@usharesoft.com
@jamesgweir
25th
April 2013
Tony Lucas
tony@fexiant.com
@tonylucas
James Weir
james@usharesoft.com
@jamesgweir

2. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Flexiant Cloud Orchestrator
IaaS Services

3. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Traditional Application Provisioning Process
(Non Cloud)
1-4
Weeks
1-4
Weeks
1-3
Weeks
1-3
Weeks
1-5
Days
1-5
Days
1-14
Days
1-14
Days
1-5
Days
1-5
Days
Application
and Hardware
Specifcation
Application
and Hardware
Specifcation
Hardware
Purchase and
Delivery
Hardware
Purchase and
Delivery
Hardware
Installation and
Configuration
Hardware
Installation and
Configuration
Software
Installation and
Configuration
Software
Installation and
Configuration
Acceptance
Testing
Acceptance
Testing
HandoverHandover

4. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
IaaS Application Provisioning Process
1-14
Days
1-14
Days
1-5
Days
1-5
Days
Application
and Hardware
Specifcation
Application
and Hardware
Specifcation
Hardware
Purchase and
Delivery
Hardware
Purchase and
Delivery
Hardware
Installation and
Configuration
Hardware
Installation and
Configuration
Software
Installation and
Configuration
Software
Installation and
Configuration
Acceptance
Testing
Acceptance
Testing
HandoverHandover
1
Week
1
Week
0.5-2
Days
0.5-2
Days

5. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Bento Box Provisioning Process
Application
and Hardware
Specifcation
Application
and Hardware
Specifcation
Hardware
Purchase and
Delivery
Hardware
Purchase and
Delivery
Hardware
Installation and
Configuration
Hardware
Installation and
Configuration
Software
Installation and
Configuration
Software
Installation and
Configuration
Acceptance
Testing
Acceptance
Testing
HandoverHandover
MinutesMinutes MinutesMinutes
MinutesMinutes HoursHours

6. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
You cannot harness the full
agility of cloud without fully
automated, self-service
software onboarding
You cannot harness the full
agility of cloud without fully
automated, self-service
software onboarding
““
””

7. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Model-Driven Templates
XML, JSONXML, JSON
Modeling allows innovation around tooling and automationModeling allows innovation around tooling and automation

8. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
UShareSoft UForge Platform

9. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Internal TeamInternal Team
End CustomersEnd Customers
Partner CustomersPartner Customers
VM BuilderVM Builder
Cloud Provider CloudCloud Provider Cloud
Other CloudsOther Clouds
Providing
“Ready-to-Go”
Stacks
Providing
“Ready-to-Go”
Stacks
Consuming
Cloud Services
Consuming
Cloud Services
SideloadingSideloading
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
MY MARKETPLACEMY MARKETPLACE
MARKETPLACEMARKETPLACE
Cloud Providers Use Case
Automating & Industrialization of Templates

10. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Internal TeamInternal Team
End CustomersEnd Customers
Partner CustomersPartner Customers
VM BuilderVM Builder
Cloud Provider CloudCloud Provider Cloud
Other CloudsOther Clouds
Providing
“Ready-to-Go”
Stacks
Providing
“Ready-to-Go”
Stacks
Consuming
Cloud Services
Consuming
Cloud Services
SideloadingSideloading
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
MY MARKETPLACEMY MARKETPLACE
MARKETPLACEMARKETPLACE
ISVsISVs
VM BuilderVM Builder
Cloud Providers Use Case
Empowering ISVs

11. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Cloud Providers Use Case
Enterprise Friendly
Internal TeamInternal Team
End CustomersEnd Customers
Partner CustomersPartner Customers
VM BuilderVM Builder
Cloud Provider CloudCloud Provider Cloud
Other CloudsOther Clouds
Consuming
Cloud Services
Consuming
Cloud Services
SideloadingSideloadingDeploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
MY MARKETPLACEMY MARKETPLACE
MARKETPLACEMARKETPLACE
ISVsISVs
VM BuilderVM Builder
SideloadingSideloading
Onboarding Custom stacksOnboarding Custom stacks
Using MarketplaceUsing Marketplace
Private CloudPrivate CloudEnterprise & SIsEnterprise & SIs
VM BuilderVM Builder

12. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Cloud Providers Use Case
Enterprise Friendly
Internal TeamInternal Team
End CustomersEnd Customers
Partner CustomersPartner Customers
VM BuilderVM Builder
Cloud Provider CloudCloud Provider Cloud
Other CloudsOther Clouds
Consuming
Cloud Services
Consuming
Cloud Services
SideloadingSideloadingDeploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
MY MARKETPLACEMY MARKETPLACE
MARKETPLACEMARKETPLACE
ISVsISVs
VM BuilderVM Builder
SideloadingSideloading
Onboarding Custom stacksOnboarding Custom stacks
Using MarketplaceUsing Marketplace
Private CloudPrivate CloudEnterprise & SIsEnterprise & SIs
VM BuilderVM Builder

13. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Cloud Providers Use Case
Scaling via Partnerships
Internal TeamInternal Team
End CustomersEnd Customers
Partner CustomersPartner Customers
VM BuilderVM Builder
Cloud Provider CloudCloud Provider Cloud
Other CloudsOther Clouds
Consuming
Cloud Services
Consuming
Cloud Services
SideloadingSideloadingDeploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
MY MARKETPLACEMY MARKETPLACE
MARKETPLACEMARKETPLACE
ISVsISVs
VM BuilderVM Builder
Private CloudPrivate CloudEnterprise & SIsEnterprise & SIs
VM BuilderVM Builder
White-labeling (franchise)White-labeling (franchise) Consuming
Cloud Services
Consuming
Cloud Services

14. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Cloud Providers Use Case
Complete Picture
Enterprise & SIsEnterprise & SIs
ISVsISVs
Internal TeamInternal Team
End CustomersEnd Customers
Partner CustomersPartner Customers
VM BuilderVM Builder
Private CloudPrivate Cloud
Cloud Provider CloudCloud Provider Cloud
Other CloudsOther Clouds
SideloadingSideloading
Onboarding Custom stacksOnboarding Custom stacks
Using MarketplaceUsing Marketplace
Providing
“Ready-to-Go”
Stacks
Providing
“Ready-to-Go”
Stacks
Consuming
Cloud Services
Consuming
Cloud Services
Consuming
Cloud Services
Consuming
Cloud Services
SideloadingSideloading
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
Deploying Solutions from
Marketplace
White-labeling (franchise)White-labeling (franchise)
MY MARKETPLACEMY MARKETPLACE
MARKETPLACEMARKETPLACE
VM BuilderVM Builder
VM BuilderVM Builder

15. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
New SaaS Services
New Revenue Stream Opportunities
• Redistribute ISV software stacks via
marketplace
• Allow partners to have their own rebranded
marketplace “franchise”
Apps
On-Demand
Apps
On-Demand
• Sell the tools to Enterprise and SIs to
manage and onboard their own custom
stacks (also regenerate to other virtual and
cloud environments)
BuildBuild
RunRun
• New SaaS offerings in the Marketplace:
> Migration
> OS Update Alerts
> Backup

16. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Demo Time

17. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
Key Takeaways
• Move beyond IaaS to delivering applications to
your end users
• Easily build bespoke, multi-VM software solutions
for your cloud
• Self-Service & Automation for Software
Onboarding
• New Business opportunities with Onboarding Tools

18. UShareSoft © 2013, All Rights ReservedUShareSoft © 2013, All Rights ReservedFlexiant © 2013, All Rights ReservedFlexiant © 2013, All Rights Reserved
James Weir (CTO)
@jamesgweir
@usharesoft
www.usharesoft.com
James Weir (CTO)
@jamesgweir
@usharesoft
www.usharesoft.com
Q & A
Thank YouThank You
Visit our learning centre for white papers,
webinars & videos
http://www.flexiant.com/learning-centre/
Get a Free Account for UForge:
https://www.usharesoft.com/registration/
Visit our learning centre for white papers,
webinars & videos
http://www.flexiant.com/learning-centre/
Get a Free Account for UForge:
https://www.usharesoft.com/registration/
Tony Lucas (Founder & Product Champion)
@tonylucas
@fexiant
www.fexiant.com
Tony Lucas (Founder & Product Champion)
@tonylucas
@fexiant
www.fexiant.com