Schahin presentation at IBM Connect 2014 about their Corporate Social Network beeSocial.

1. SWF204: Schahin's BeeSocial
Project: The Ways to
Implement a Social Workforce
Project
Ricardo Rossi, Brazil Country Manager, Avnet Services
© 2014 IBM Corporation

2. Agenda
 Brief intro to Schahin Group and Avnet Services
 A Social Business Intranet idea is born
 First version
– Proof of Concept on the Cloud
 Initial findings
– Not as easy …
 Decision to expand and move to on-premises
 How we encouraged the adoption
 Current status and usage profile
 Next steps and future
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3. Schahin Group
 Active in the market for more than 47 years
 Present in Brazil’s main development sectors
 Integrated Management System that includes ISO 9001, ISO 14001 and OHSAS 18001
certifications
 More than 7,000 employees, in throughout Brazil
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4. Avnet Services Intro
Avnet Services by the numbers
Capabilities
Solutions
Digital Strategy
INDUSTRY ALIGNED
Requirements Engineering
User Experience & Design
Healthcare
Analytics
Retail & Commerce
Financial Services
TECHNOLOGY
CROSS-INDUSTRY
UI Development
Software Engineering
Portal Development
500+
Certifications
(ALM/CLM)
Web Content Management
900+
Mobile
Enterprise Content Management
B2C Platforms
Delivered Solutions
Security and Monitoring
Employee Portals & Intranets
Since 2003
Employees
Software Engineering
Commerce Development
700+
Social Business
Data Warehouse
B2B Commerce
Business Process Automation
Cloud Computing
$27+ Billion
Financial backing as a subsidiary of
Avnet
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Application Outsourcing

5. Introducing: BeeSocial Schahin !
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6. BeeSocial Timeline
Decision to
expand to all
knowledge
workers
POC for
100 users
approved
Jan-11
Dec-11
CIO
Head of HR
to attend
Lotusphere
6
Mar-12
BeeSocial
is
launched
on Feb
Jan-13
Apr-13
IBM
Connections
goes live

7. Business Needs & Requirements
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8. A Social Business Intranet idea is born
 The Sustainability story
– Knowledge management
– Best practices sharing
– Synergy
– Centralized and improved internal communication
 Become a reference & benchmark in the market in terms of Quality Management
 Be recognized as the best in the Industry
 Engineering & Construction, Oil & Gas, Telecom, Real State Development, Energy
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9. Business Requirements & Sponsors
 Head of HR
– Schahin Group should be attractive, innovative and up-to-date with the latest
technologies
– Talent attraction & retention
– Recruit post graduates and junior professionals
 Head of Real State Development
– Best practices sharing
– Single repository for information
– Information sharing
– Process and productivity improvement
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10. Planning & Launch
 Pilot for 100 users
 How do we foster “good” usage vs non-productive usage
 How do we prevent bad words
– Power users able to remove any content
 Should we let the network control themselves
 Is BeeSocial work or play ?
 Interactions should be moderated
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11. Initial Findings
Not as easy
 Rules did not help, but actually prevented adoption
 Moderation was a major slow down
 Restricted number of users made sharing difficult
 Managers initial objections
 Cultural change
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12. Decision to expand – 6 months later …
 Needed to remove the adoption barriers
– Removed moderations
• You are what you post
– Interactions, communication and sharing highly improved
– Tool became solid among the pilot group
 Everybody was anxious to join and contribute
– Grow or fade away
– Expansion to all users was the natural and only way to go
– Others areas demanded access to the tool
– A corporate user is ready to collaborate and contribute in a Social Business environment
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13. Expansion Campaign
 Expansion begins
 Partnership and support from IBM & Avnet Services
 Internal communication campaign
email marketing / banners / mouse pads
stickers on the doors /house organ
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14. Results so far
 Quantitative
 Qualitative
Improved knowledge sharing
Improved engagement
Communities - 157
Files 5586
-
Activities - 130
Blogs - 93
Forums - 334
Profiles - 1000
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Improved commitment

15. Popular tools
Windows
Plug-in
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16. Popular Comunities
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17. A message from Schahin’s CHRO
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18. Future & Next Steps
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19. Future & Next Steps
 BeeSocial to become the new Intranet
– Natural way to go
– Adoption rate shows Bee Social is already the workspace of choice
– Migrate intranet data into Bee Social
 Gradually migrate other systems data into Bee Social
 Migrate Quickr Data and use cases into Bee Social
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20. Solution & Technical Overview
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21. The POC Specification
 BeeSocial running on single instance on Amazon EC2
– Run, operated and managed by Ascendant
 Basic Look&Feel
– Almost no customization
 IBM Connections Profiles populated from Peoplesoft
– Batch file update daily
– Selected fields editable
 Password change application developed by Ascendant
 No SSO
 Integrated with Windows Explorer and Lotus Notes
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22. Enterprise Blue for Connections
Social Software
On the cloud
24x7 Support
Private / Single-Tenant
Global, 24x7,
Managed Support
+
Social Business
Enterprise Software
IBM
Connections
+
=
Global, Secure, Reliable,
Cloud Computing
Everything for one simple
Per User / Per Year price
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23. Cloud / SaaS architecture
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24. On-premises architecture
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25.  Access Connect Online to complete your session surveys using any:
– Web or mobile browser
– Connect Online kiosk onsite
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26. Acknowledgements and Disclaimers
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