Cross Device Attribution Case Study - Monarch Airlines and Flashtalking. If you would like a copy of this presentation, please email your contact at Flashtalking.

1. © 2016 Flashtalking. Confidential and may not be shared without permission.
25% 15% 30% 15% 15%
Making Cross Device Attribution Work
Robert Foulkes, Monarch Airlines
Steve Latham, Flashtalking
March 2017

2. © 2016 Flashtalking. Confidential and may not be shared without permission.
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In-AppIn-App Mobile Web Search
Applying cross-device to attribution
Using Tapad’s Device Graph and fTrack to unify the customer journey…
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Static
…we can attribute credit where it’s due

3. © 2016 Flashtalking. Confidential and may not be shared without permission.
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Cross device attribution case study
Key Insights
• 38% of visitor IDs were cookie rejecters
• 42% of converters were matched to Tapad device graph
• 61% of matched converting IDs were bridged (2.0 per User)
• 30% of users visited website(s) on more than 1 device
• Unifying data resulted in a 35% lift in Display ROI*
(not all vendors benefited)
38%
Reject
Cookies
42%
Match Rate
61%
Bridge Rate
Takeaways:
• Cross-device insights are becoming increasingly important
• Cookieless tracking enables higher match & bridge rates
2.0
IDs per User
35%
Display ROI
Lift*
*Overall lift was 9% on 26% of converters. When extrapolated to 100% of converters, lift would be 35%
30%
> 1 Device

4. © 2016 Flashtalking. Confidential and may not be shared without permission.
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Understanding cross device behaviour
• Industry standard booking %’s - but data
is needed back up assumptions
• Cross device data illuminates mobile’s
role in the customer journey