We have succeeded at not being just a social media company, not even just a digital marketing company, but a full-fledged, whole-n-soul, the whole-9-yards, 360-degree, two-point-oh, we-like-numbers-marketing-4S-company. Talk to us...

1. DIGITAL & SOCIAL MEDIA MARKETING

2. In This Presentation
• Flarepath Overview: End-to-end Digital
• Value Proposition: Customized Digital Solutions to engage with customers
and prospects
• Service Offering
• Notable Portfolio: List of Clients and Partners
• Sample Success Stories
• Creative Showcase
• Management Team
• Contact Information
2
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

3. Flarepath Overview
• Flarepath is a Digital and Social Media solutions company
• Official Facebook Media Partner
• 4 offices across Mumbai, Bangalore and Cupertino
• We work with Global brands, directly and thru their agencies as partners
• We share strategic relationship with a premier Marketing Knowledge
provider in the US
• Part of Nexsales Solutions, a Sales & Marketing 2.0 firm focused on a B2B
practice with Fortune 1000 clients
3
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

4. End-to-end Digital Solutions
• Social media content & marketing solutions (Web, Blogs, LinkedIn, Twitter,
Facebook, Google+)
• Premium & marketplace Facebook Media
• Digital Media planning and buying
• Mobile and web applications
• Web design & development
4
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

5. Diverse And Global Experience
• Senior management team with:
– 100+ man-years of experience Media, Marketing, Advertising &
Consulting
– Strategic brand building and management
– Branded content strategy and production
– B2B sales and marketing
– Financial services including insurance and mortgages
– Lifestyle and entertainment
– Premium and super-premium brands
5
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

6. FLAREPATH VALUE PROPOSITION
6

7. Customized Digital And Social Media Solutions
We identify your target audience, track their online presence and connect with
them to build a long-term relationship that translates to measurable results.
DISCOVERY CONVERSATION NURTURING
need engage qualify convert
• Web Development • Social media platforms • Social media platforms
• Search Engine Optimization • Blogs • Podcasts, screencasts
• Search Engine Marketing • Forums & Communities • White papers & ‘expert’
• Advocacy content
You
Competitors
Prospects
7
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

8. The Flarepath Advantage
• All our clients deeply benefit from:
– Strategic and creative marketing solutions that impact their business
– Content-driven solutions to engage prospects and customers
– Technology-led solutions to leverage the most out of the digital platforms
– Access to a young and dynamic team of digital natives who understand new and
relevant social media platforms
– Analytics and technology that helps measure campaign success
8
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

9. FLAREPATH SERVICE OFFERING
9

10. Skill Internal External
Social Media
Social Media Strategy
Reputation Management & Tracking
Community Management
Influencer Advocacy
Liveblogging/Tweeting
Social Media Profile Management
Media & Optimization
Facebook Advertising
Media Planning
Media Buying
Content Seeding
SEO
We are an Official Facebook Media Partner
Complete Partial

11. Skill Internal External
Development
Social Applications
Mobile Applications
Website Applications
Website Development
Content
Video Content Creation
Multi-Lingual Content Creation
Content Curation/Scraping
Blog Management

12. A Satisfied Customer Base
SMM CLIENTS
MEDIA CLIENTS
TAIWAN INDIA
TRADE ASSOCIATION
PARTNERS

13. QUANTITATIVE RESULTS
13

14. Community Building through Facebook Media Ads
Community Growth
Client Campaign Duration
(No. of Facebook Fans)
Smirnoff 250,000 3 Month
Movies Now 500,000 5 Month
Zee Trendz 40,000 15 Days
Zee Khana Khazana 40,000 15 Days
Channel [V] 500,000 Views (Website) 1 Month
Star Plus (Masterchef) 100,000 5 Days
IDBI 1,50,000 1 Month
Airtel 50,000 2 Days
Sony Music 75,000 20 Days
Captain Morgan 50,000 2 Month
Lifecell 50,000 1 Month
ET Now 100,000 1 Month
Johnnie Walker 100,000 2 Month
14
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

15. We Are An Official Facebook Ads Partner
Demographics
On Page Conversion
Interests
Application /
Game Installs
Target Measure
Behavioral Off-site Clicks
Cost per Acquisition
25MM
ACTIVE USERS IN INDIA
Sponsored Stories
Optimize
Conversions Advertise
Premium Ads
Clicks
Marketplace Ads

16. Community Building Through Social Media Marketing
Community Growth
Client
(No. of Facebook Fans)
Diesel 300,000
Timberland 20,000
Tron Legacy (Movie) - Walt Disney 13,964
Zee Cafe 112,056
Zee Studio 100,000
Movies Now 500,019
NH7 81,604
Force (Movie) - Fox Star 84,471
Don 2 (Movie) 294,819
16
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

17. SUCCESS STORIES
17

18. India’s biggest music festival leverages digital solutions and
innovative campaigns to generate buzz and sell tickets
CASE STUDY: BACARDI NH7 WEEKENDER
PROBLEM SOLUTION RESULTS
Solutions Offered:
Second year for the property, Social Media, Content & Sold out event, the only
very small base to start Innovation, Social form of media used for sales
with Commerce was SMM
Niche TG for the brand, Engaged influencers and Interactive Twitter hash-tags
required conversion to consumers on Facebook trended nationally and
broader TG and Twitter via innovative world wide
campaigns and
conversations Two of the main campaigns
Generating buzz and went viral i.e. Gone In
interaction to sell tickets Influencer outreach to November (Profile picture
digitally than regular on- amplify presence and buzz in change) and Letter of leave
ground distribution the online space (Corporate interaction
activity)
Drove leads to their website
to buy tickets for the festival
18

19. India’s biggest music festival leverages digital solutions and
innovative campaigns to generate buzz and sell tickets
Gone In November Campaign
On Facebook
Trending Topics on Twitter

20. Leading global lifestyle brand leverages digital solutions to
launch and generate buzz
CASE STUDY: DIESEL
PROBLEM SOLUTION RESULTS
Solutions Offered:
The brand’s target audiences Social Media, Content & Fastest growing & most
are a fragmented group Innovation engaged country on the
global Facebook page
Brand DNA was unknown Engaged consumers on
and undiscovered by the Application developed for
Facebook and Twitter via campaign accessed by over
consumers applications, contests and 500K fans globally
content
Not enough noise and buzz Drove over 800 footfalls to
around the brand now being Influencer outreach to the store via an online
available in India amplify presence and buzz in integrated campaign in 9
the online space hours of sale period spanning
over 3 days
Drove footfalls to store via
online tactics during sale National trending topic
event thrice on Twitter
20

21. Leading global lifestyle brand leverages digital solutions to
launch and generate buzz
DIESEL India fanpage on
Facebook
User interaction and
engagement through
Facebook app/game
Diesel India on Twitter Engagement and community
build on Twitter

22. Hollywood blockbuster leverages social media to build a
strong community of fans
CASE STUDY: TRON LEGACY
PROBLEM SOLUTION RESULTS
Solutions Offered:
Hollywood blockbuster, well Social Media Better performance than ALL
known to audiences in the other benchmarked
US, releases with a low international TRON FB
awareness of prequel and Focused high-quality pages; over 12000 fans
storyline relevance conversations attracted the added
highest quality of fans of the
franchise, which formed the
Limited marketing time core community Tron Preview Night was the
between start of campaign most spoken topic (was
and release of movie Influencer outreach to Trending) in Mumbai on
amplify presence and buzz in Twitter
the online space
Finding the evangelists of
the movie or similar movies The Youtube channel
Ran viral contests on
Facebook to generate buzz: breaking into the top 70
approx 800K eyeballs at no most-viewed channels in
extra cost India
22

23. Hollywood blockbuster leverages social media to build a strong
community of fans
Tron trending in locally on
two different occasions
Tron India Ticket Together
Tab

24. New York’s high fashion footwear brand creates Influencers at its
India debut
CASE STUDY: STEVE MADDEN
PROBLEM SOLUTION RESULTS
Solutions Offered:
High fashion American Social Media, On ground Partygoers saw pictures of
shoe brand with a very themselves displayed on a
American philosophy looking screen at the party creating
for a connect in a Latched on to the existent instant conversation
competitive shoe market Big Headed girl campaign by
going onground shooting Influencers live tweeted the
party pics and uploading party creating buzz on Twitter
Draw attention at the launch them at the venue by
doing something different enlarging a person’s head. Further uploading and
tagging led to many celebrity
Influencer outreach to invite shares and interaction on
to party Facebook
Live posting of created Influencers used these
images on Facebook page images as their profile
with Steve Madden branding pictures
and tagging party-goers

25. New York’s high fashion footwear brand creates Influencers at its
India debut
Steve Madden
Launch Party Activity

26. National News wants to create brand affinity and engagement with
youth demographic
CASE STUDY: TIMES NOW YOUTH DEBATES
PROBLEM SOLUTION RESULTS
Solutions Offered:
Times Now wanted to reach Content, Social Media Received an overwhelming
out to the youth demographic response.
where they were traditionally 12000 fans in 4 weeks.
week Facebook page is the
Collected 300 videos in 5
backbone of the campaign
days at 15 colleges making
with additional support from
They created an on-air 2400 connections
Twitter
property called Youth
Debates Obtained 8000 comments,
We go on ground to colleges
averaging 8000 impressions
and their hangouts, shoot
per post with a feedback
The objective was to create one-minute videos of
rate of 1.4% with over half-
Awareness online about the students giving their opinions
a-million view
show, and then get a deeper on current topics such as
involvement with the show in terrorism, reservations,
keeping with its spirit corruption etc
Upload the videos on the
Facebook page and
encourage discussion

27. National News wants to create brand affinity and engagement
with youth demographic
High Interaction
on the posts
800 User Generated Videos were
uploaded and discussed upon

28. National chapter of a global technology/design conference
drives registration and generates awareness
CASE STUDY: TEDxGateway
PROBLEM SOLUTION RESULTS
Solutions Offered:
The conference organizers Content, Social Media The event was oversold
wished to reach out to key within the first week of ticket
influencers and decision sales
makers from various Leveraged various social
industries media platforms like Twitter
and LinkedIn to profile, Recruited 2 key speakers for
indentify and connect with the event
Their audiences were influencers
fragmented, so reaching
them was a challenge Leveraged social platforms Event was most talked
to build high levels of about (Trending) topic on
Recruiting speakers and engagement with potential Twitter for over 2 hours
gathering recommendations customers via high quality during the event
via social media was a key content
objective
28

29. CREATIVE SHOWCASE
29

30. Facebook Game: No Ordinary Family (TV Show)
A 4-in-1 game that
showcases key
superpowers of each of
the characters of ‘No
Ordinary Family’ , a
show on Zee Café.
Seen here (left) is a
puzzle game and
(right) is a shooting
game.
Over 120K game plays
in 4 weeks of activity.

31. Facebook Game: Diesel Sneakers Campaign
(Not made for running, made for kicking ass)
As part of their sneaker
campaign, we developed a
Facebook game that let
users choose a friend and
kick their ass.
The game was time at 47
seconds and leader board
decided winners.
Over 800K asses were
kicked in less than a month.
After its success in India,
the game was migrated to
Diesel international
Facebook page.

32. Facebook Application: Green Turn for Zee Café
A Facebook Application
that allows users to grow
a virtual plant with the
help of their friends,
which in turn, causes a
real actionable result –
Zee Café sows a plant for
them.
Over 3000 unique users
participated in less than 3
weeks.
A total exposure of over
120K Facebook users.

33. MANAGEMENT TEAM
33

34. Management team with an extensive global experience in sales,
marketing & consulting
• Milap Shah, Founder & CEO
– 12 years of global management consulting and outsourcing experience
– Former Asia head – Global eProcure, founded operations and grew revenues 7X
– Consulting at Accenture: Deutsche Bank, Shell, BASF; built delivery center network
• Saurabh Kanwar, President Flarepath
– 14 years of brand development, communication, content and media experience across MTV,
Walt Disney, JWT, Star – Channel [v]
– Part of teams that produced MTV Roadies, [v] Launch Pad, [v] Dare to Date, [v] Get Gorgeous
• Vicky Ganji, Head – Online Media Planning and Buying
– Team of 2 media planners/buyers
– Advertising media planning and buyers, digital behavioral architects & number crunchers
34
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.

35. Let us help you reach and engage with your customers online
Mumbai
Kiran Makhija
Manager – Business Development
+91 97690 00294
kiran.makhija@flarepath.in Bangalore
Ashwin Dravid
Team Lead
+91 96194 08108
ashwin.dravid@flarepath.in
35